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Pausing Adwords on weekends
Do you do it?
bugsy2334




msg:1127663
 10:54 pm on May 17, 2003 (gmt 0)

Just wanted to see what other people with commerical sites are doing with thier adword campaigns during the weekends...

Do you keep them going or do you pause them?

I usually keep them going, but im thinking about stopping that because i don't get very much business for the amount of money I am spending.

 

webdiversity




msg:1127664
 11:01 pm on May 17, 2003 (gmt 0)

We've found that when you stop campaigns you sort of lose your place in line, consequently we keep things going.

To give you an example, we had a campaign running that consistently delivered around 400 clicks a day (at a cost of 7 pence a click on average). The site was taken down for some maintenance, and when we put the campaign back online, we had 100 clicks a day for a few days and it gradually went back up, but never got as high as 400 again, and nothing else was changed.

It's not a documented fact, but it makes me think there might be some sort of recognition and reward for those advertisers that fly the flag round the clock and not the 9 to 5 ers.

DrCool




msg:1127665
 12:39 am on May 18, 2003 (gmt 0)

Generally speaking if I do pause my account I pause it during the work day. For many of my sites I see much greater sales on the evenings and weekends.

ScottM




msg:1127666
 1:55 am on May 18, 2003 (gmt 0)

This is an excellent suggestion and I'd be interested in others posting their results. I've considered doing this, or something similar, but it would be nice to other's results.

I actually find MORE buyers on the weekend.

dmorison




msg:1127667
 4:58 am on May 18, 2003 (gmt 0)

There are a lot of workaholics out there.

Also if you're targetting business users there is the possibility that a person does not have Internet access at work and is therefore using their home account in the evening or weekend.

vibgyor79




msg:1127668
 5:04 pm on May 18, 2003 (gmt 0)

>>> we had 100 clicks a day for a few days and it gradually went back up

I'm guessing here but I think the ads weren't being displayed in AOL/others for the first few days. Did you notice any difference in the number of impressions you received? If there was no fall in the impressions, did your CTR/avg position suffer? A quick analysis of the stats and you can generally find out the culprit.

This is interesting because few of our clients do request pausing of campaigns over weekends. And when it goes back online, I haven't encountered any major suprises.

I personally don't recommend pausing of campaigns over weekends. For certain products, I have noticed that conversion rate on weekends is actually higher.

hannamyluv




msg:1127669
 5:25 pm on May 18, 2003 (gmt 0)

Weekends are strong for us. Thurs. and Fri. are when we see a fall off but the ROI is still there so I don't bother pausing the ads

martinibuster




msg:1127670
 5:35 pm on May 18, 2003 (gmt 0)

I run them 24/7. The impressions/clicks are less, but the searchers are there.

It's a good idea to note the traffic patterns. For instance, hannamyluv mentioned that weekends are big for them. If it's strong for them it may be strong for the competition and it may be worth it to increase bidding on certain days to bump up the traffic/sales- but do track those sales and correlate them to the increased costs.

In my case I bump up my campaign at the end of certain business cycles because I know the "watering hole" is drying up- so I compete a little harder for my share than I normally would.

Mike_Mackin




msg:1127671
 5:57 pm on May 18, 2003 (gmt 0)

We reduce the daily spend per Campaign for ONE client on weekends. We find it faster than pausing A LOT of ads.

We do charge them for our time.

curlykarl




msg:1127672
 6:09 pm on May 18, 2003 (gmt 0)

I have two sites using Adwords, one e-comm and the other is a mail order by phone type of site.

I run Adwords 24/7 for the e-comm site, but I turn the Adwords off on the mail order site on Friday afternoon, and back on sometime around Monday lunchtime.

There is nobody there to answer the phone over the weekend so running it seems pointless.

It seems people at the weekend just like to waste our time with email price requests for the weirdest things that never seem to result in a sale, it makes Monday morning easier to cope with.

Karl :)

whats up skip




msg:1127673
 12:54 am on May 19, 2003 (gmt 0)

I gather there is no way of automatically pausing and restarting campaigns for different times.

hannamyluv




msg:1127674
 2:10 am on May 19, 2003 (gmt 0)

Nope. I don't even think there is a program that will automatically drop your bids, like there is for OV.

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