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11.8 % CTR - But Keywords Disabled!
I can't wait for the new algo
gopi




msg:1145576
 3:45 pm on Aug 8, 2005 (gmt 0)

I have a new adgroup containing keywords with 11.8% CTR and running smooth for a month or so and now they are all disabled!.

This is Crazy or what?

 

goodroi




msg:1145577
 1:43 pm on Aug 9, 2005 (gmt 0)

gopi did the keywords have any trademark issues?

briggidere




msg:1145578
 2:37 pm on Aug 9, 2005 (gmt 0)

hi gopi,

this has happened to me too with one of my best income winning keywords with ctr of 7%.
I found that i could delete the keyword, then add it again and it seemed to keep its history and was added as "normal". This has happened a couple of times in the past week, so i keep checking it to make sure it's still "normal" otherwise i delete and add again.

I am not sure if maybe this was the cause - i had the keyword in caps when it was getting disabled, but when i put it in lower case it wasn't. it has been ok for a couple of days now. fingers crossed.

briggidere

gopi




msg:1145579
 3:52 pm on Aug 9, 2005 (gmt 0)

No, there were no trademark issues goodroi! .Briggidere ,I did that yesterday - just deleted and added the keyword .Seems its ok now .But i have to wait and see.

I think the main problem with that keyword is its a high volume generic kw .Other advertisers would probably have a poor CTR and i believe the historical poor CTR of others is haunting me.

Hope atleast in the new algo they would limit the scope of external CTR affecting a individual's Keyword Quality Score!

AdWordsAdvisor




msg:1145580
 8:06 pm on Aug 9, 2005 (gmt 0)

gopi did the keywords have any trademark issues?

Just to clarify, when a keyword is 'disabled' it'll be due to performance issues - which is a different thing than a 'disapproved' keyword.

So a trademark problem would not result in a disabled keyword, but could result in a disapproved keyword.

AWA

gopi




msg:1145581
 10:24 pm on Aug 9, 2005 (gmt 0)

>> due to performance issues

But AWA ,when a keyword have 11.8% CTR its hard to argue that the ad is not performing well :) .

IMHO the current algo place too much emphasis on the global CTR thus punishing smart advertisers who can produce good CTR with better relevant ad copy .Hopefully this changes with the new algo!

goodroi




msg:1145582
 11:57 pm on Aug 9, 2005 (gmt 0)

AWA, I only asked about trademarks because it doesn't make sense to me to take down a keyword with 11.8% ctr.

mike schmitz




msg:1145583
 4:28 am on Aug 10, 2005 (gmt 0)

I think the CTR that matters it the one that your word gets on Google.com. Perhaps your CTR kicks butt on AOL but not on Google.com. It's frustrating for sure.

gopi




msg:1145584
 5:04 am on Aug 10, 2005 (gmt 0)

>> the CTR that matters it the one that your word gets on Google.com

I know it Mike , but with a overall average 11.8% CTR across the search network i doubt Google specific CTR is going to be less than 0.5%

Import Export




msg:1145585
 5:41 am on Aug 10, 2005 (gmt 0)


I have suffered from this in the past myself. Just be patient for the new system. :o)

bbcarter




msg:1145586
 7:46 pm on Aug 11, 2005 (gmt 0)

Hmm, I've seen this on forum81 before- why does everyone want high CTR?

I want high sales (CR), not CTR... in fact, the higher the CTR, the higher the chance I'm paying for people who aren't true prospects.

Right now, I'm targeting 1-3% CTR... if it's 4% or above, and it's on a product that's really expensive, I put the price into the ad.

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