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Running Search Result & Network at 2 different Max CPCs

Can this be done?

     
7:16 am on Aug 4, 2005 (gmt 0)

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I tried to look for an answer first, but couldn't find it, so here it is:

For 1 kw, I'd like to split my CPC bids into a higher bid for Google search result and a lower bid for network. Can this be done by running two different campaigns (with similar text-ads and destination url)?

12:31 pm on Aug 4, 2005 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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There are many threads [google.com] on this topic.

Reading a couple of those should tell you exactly how to do it, and the benefits/negatives of such bidding.

5:23 pm on Aug 4, 2005 (gmt 0)

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Thanks - I had relied on this forum's native search function and obviously can't search well!
 

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