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How do you submit multiple Google AdWords ads (without using form)?
i.e. How does ebay and amazon do it?
vinylrevolution




msg:1118900
 7:53 pm on Jul 17, 2005 (gmt 0)

We would like to create unique AdWord Ads for each of our products (10,000's). Is there a way to sumbit them via a text file or something?

EBay and Amazon are doing it - how do the rest of us do it?

I've submitted a question to Google Support, but no reply yet.

 

eWhisper




msg:1118901
 12:51 pm on Jul 18, 2005 (gmt 0)

If you spend enough (i.e. have access to a rep), the best way to handle this many products is through the use of data feeds.

These look similar to a Froogle feed, but one can add a bit more info to them (ads, cpc, etc).

Be warned, you can't pick keywords with data feeds, Google serves the products based on a mapping system - so it is much different in terms of optimization.

vinylrevolution




msg:1118902
 3:29 pm on Jul 18, 2005 (gmt 0)

Thanks for taking the time to reply.

I've alredy generated Froogle feeds and Google "SiteMap" files using Python. I'm impressed with both of these beta products. Good job Google!

I believe I may have found a way to list multiple ads via Google's "AdWords API".

I feel that I have stumbled upon this extremely valuable resource, and I'm almost loathe to post it here.

Apparently, anyone can use SOAP (via Java, PHP, Perl, .Net, or Python) to communicate with the Google Adwords API to do just about anything (i.e. list multiple product specific AdWords with corresponding keywords and Pay-Per-Click amounts)

It looks promising - I'm suprised more online retailers aren't already doing this.

eWhisper




msg:1118903
 5:56 pm on Jul 18, 2005 (gmt 0)

It looks promising - I'm surprised more online retailers aren't already doing this.

You might be surprised how many people are using the API for a large variety of purposes.

The API was launched publicly on January 27th of this year (it was in invite beta test before that), and already many programs around the technology have been launched for both resell and direct use availability.

AdWordsAdvisor




msg:1118904
 1:27 am on Jul 19, 2005 (gmt 0)

You might be surprised how many people are using the API for a large variety of purposes.

The API was launched publicly on January 27th of this year (it was in invite beta test before that), and already many programs around the technology have been launched for both resell and direct use availability.

Perfect timing, as I have as some good news on the API front.

I'm very lucky to have a new colleague who would be pleased to assist in shedding more light on the AdWords API, and in answering your API related questions. So please keep that in mind as AdWords API questions come up. I'll pass them on to him, and then post his answers in (what I hope will be) a timely fashion.

I'm really looking forward to this, as I honesly felt I was dropping the API ball due to my lack of first-hand knowledge. ;)

AWA

Langers




msg:1118905
 1:01 pm on Jul 22, 2005 (gmt 0)

Hi AWA,

Will this be AdwordsAPIAdvisor who posts on the API group?

eWhisper




msg:1118906
 1:14 pm on Jul 22, 2005 (gmt 0)

This might be a good time to bring up this topic.

The AdWords discussion information (readable from Google World [webmasterworld.com]) has been changed to:
Google AdWords news, AdWords API, and general Google PPC topics.

Therefore, this is the correct forum for Google AdWords API updates & questions.

The forums charter will be updated soon as well to reflect this and some other information about the forum.

[edited by: eWhisper at 1:52 am (utc) on July 23, 2005]

Langers




msg:1118907
 1:25 pm on Jul 22, 2005 (gmt 0)

Good idea :o)

AdWordsAdvisor




msg:1118908
 1:40 am on Jul 23, 2005 (gmt 0)

Will this be AdwordsAPIAdvisor who posts on the API group?

Langers - no this is a new colleague who has enjoyed reading WebmasterWorld, who is immersed in the world of the AdWords API, and who has a passion for communicating with customers. He approached me about helping to answer the API questions that we've seen on the Forum, but which I'm not able to answer.

I said 'Yes', in a hot second. ;)

AWA

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