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Two Questions: What is a good CTR? Where Can I view Ad's placement?
kdollar




msg:1153041
 12:47 am on Jun 29, 2005 (gmt 0)

I am really starting to work on my ad's to get the CTR up, but was wondering what google considers a good CTR?
Also I would like to see my ad's placement on specific keywords but don't want to search for them because I will just get another impression and it will hurt my CTR, any websites or suggestions?

 

AdWordsAdvisor




msg:1153042
 11:14 pm on Jun 29, 2005 (gmt 0)

I am really starting to work on my ad's to get the CTR up, but was wondering what google considers a good CTR?
Also I would like to see my ad's placement on specific keywords but don't want to search for them because I will just get another impression and it will hurt my CTR, any websites or suggestions?

Welcome to WebmasterWorld, kdollar!

A couple of quick comments on your questions:

* A "good" CTR is really defined by each advertiser, according to their particular measures for success. But I'd say that the average CTR is probably slightly above 2.0%

* A high CTR is to your advantage, in that it will help your ad show higher on the page for less money. On the other hand, it's not the only measure of success. Also be sure to track your ROI (Return on Investment) as closely as you're able. You'll find lots of advice on this topic in earlier threads on this Forum.

* To know your ad's position, on average, over time, just use your account statistics. You'll see a column in your statistics for Average Position, along with a date range tool that allows you to look at different time frames.

* Remember that your Average Position is also an average over all countries or regions in which your ad appears. So your actual postion in a given moment may be higher in one country or region than in another. But your account statistics are an excellent way to know what your position has actually been, on average, and over time.

AWA

dirkz




msg:1153043
 10:05 am on Jun 30, 2005 (gmt 0)

Does Adwords have a feature where I can view my ad's placement, together with the usual competitors, on a real SERP, without changing impressions, and even without producing costs for clicking on my or competitor's ads?

I think it's very important to see how your ad blends in with organic snippets and other ads.

FoundAgency




msg:1153044
 10:54 am on Jun 30, 2005 (gmt 0)

I agree with dirkz that we need to be able to view our ads in context .

I know one can view at a country level, but currently there doesnít seem to be any way to view ads when targeting by region/state or city. This is a feature that would enable AdWords advertisers to increase their ROI if it was available.

Hereís why.

Letís say you have a campaign you want to run across three states Ė yours plus two other states.

You can either set this up as one campaign covering all three states, or you could set up three campaigns.
The advantage of setting up one campaign is that itís quicker.

The advantage of setting up three campaigns is that you have greater insights and more control over your spend, which should ultimately result in a better ROI.

Letís say Iím selling Blue Widgets at $5.99 each. With the single campaign I could be getting 1000 sales per month, but they may all be coming from two states only. By running three campaigns I might also get 1000 sales per month but I could see where they were coming from. Itís possible that they could be coming from two states only and no sales in the other state.
If I could see the ad in context I might see that everyone else in that state was selling Blue Widgets for $3.99 each which would explain my absence of sales.

Without seeing the ad in context itís difficult to optimize the ad performance and so ultimately we end up paying more than we should.

HitProf




msg:1153045
 7:28 pm on Jun 30, 2005 (gmt 0)

I think you can see this in the diagnostics tool. But the ads vary per queery so this wil only be one example of how your ads will show.

https://adwords.google.com/select/DiagnosticTool
Fill in option 1. On the next page you can click search results.

inasisi




msg:1153046
 7:50 pm on Jun 30, 2005 (gmt 0)

HitProf,

Are you sure that clicking on the keyword in teh Ad Diagnostic page, does not increase the impression count?

HitProf




msg:1153047
 8:03 pm on Jun 30, 2005 (gmt 0)

Sorry, those seem to be normal searches so they will increase the number of impressions.

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