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Google AdWords Forum

Google v Overture and Espotting

 1:27 pm on May 6, 2003 (gmt 0)

Has anyone compared the cost-per-clickthrough of running similar campaigns across these?

In the last month or so I have noticed that Google Adwords is 2-4x more expensive than very similar campaigns on Overture and Espotting. This is for 3 different markets...

I realise the different methodolgies involved, but I would expect them to be roughly similar



 5:11 pm on May 6, 2003 (gmt 0)

I've had the same - at least Google and Overture. Google forces you into tweaking ads to get clicks or they shut your ad down. So, I end up making outrageous ads just to get clicks, just to stay up, that don't necessarily screen my clicks tightly enough.

Get this - to stay up on Google, I was told (by Google themselves) to make each key word a separate ad group. So, I spent hours doing this, making each have the key word in the title as told. Now, even on a cable modem and a PowerBook G4 Titanium, I can't even open my view/edit campaign screen. There is simply too much there to open and 2 browsers time out on me.



 5:28 pm on May 6, 2003 (gmt 0)

Overture have also just introduced this i.e. minimum click throughs, though I haven't checked it out yet (it was only yesterday).

However you shouldn't have to create "outrageous ads" in order to get over the 1% Google threshold - what market are you promoting?


 5:45 pm on May 6, 2003 (gmt 0)

web site design.. ive gone as specific as custom flash web site design in my keywords and i just have a lot of competition. im up to $1.50 per click. I'm upset I can not stop my adword campaign now - Google has no phone contact information on their site and they haven't responded to my email sent about 6 hours ago. The site simply times out on me anymore with each key phrase broken out like they need. RRRGH.

I do have much higher CTR on Overture than google.


 6:06 pm on May 6, 2003 (gmt 0)

If someone is bidding on all things "web design", then I would expect that it also includes the term "custom flash web site design". So you are in the same boat! Unless youlook after clients from all around the world, I would narrow you promotion to a specific region.

BTW, may post was about Google having a much higher CT cost then Overture. Is this what you mean?

Tropical Island

 6:17 pm on May 6, 2003 (gmt 0)

"Now, even on a cable modem and a PowerBook G4 Titanium, I can't even open my view/edit campaign screen."

Glad to see that someone else has a problem with this. We have a relatively small campaign and have had problems with the "view/edit" button for about 5 days now with a dial-up service. We wrote customer service 2 days ago and have had no response. There is a definate problem with their servers. If we wait long enough it sometimes loads however it takes at least 4 or 5 minutes. Prior to 4 days ago we had no problem.

Our experience is that AdWords is 60% cheaper than Over across a wide range of our keywords where we average just under 2% CTR.


 6:19 pm on May 6, 2003 (gmt 0)

Yes, I have lower prices per click and more clicks per word on Overture than on Google. Strange since I have so many negetive words refining my Google words. I've found much more success on Overture, though.

Tropical Island

 7:12 pm on May 6, 2003 (gmt 0)

Apparently the problem with the view/edit button has been resolved. Just received an e-mail from AdWords telling me that they were doing maintenance and after trying just a few minutes ago the page loaded normally.


 8:38 pm on May 6, 2003 (gmt 0)

Yup, mine's up now too. Thanks.

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