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Google Adwords Features I'd Like to See, #5
Continued. Share ideas for making your life easier

 2:45 am on Jun 21, 2005 (gmt 0)

Continued from [webmasterworld.com...]

I wish the new interface for adding an ad group had a wider window for inputting keywords. Lots of what I put in is wider than that window. It's a real hassle to deal with. A taller window would help a bit, too.



 8:50 am on Jun 21, 2005 (gmt 0)


This is my first post, although I've browsed occasionally before. Great forum--lots of helpful information.

I have a couple of requests/questions for AWA. Apologies if they've been asked before; consider it another voice chiming in.

First, is there any reason Google couldn't send us email notification when debiting our account for Adwords payments? Google is the only company Iíve come across that doesnít do this in some way. Most creditors send me a bill. Any that automatically debit my account do it on the same day every month, so I know it's going to happen, and I receive a statement by mail or email.

With Google, chunks of money disappear from my account with no warning, and I find out about them only if I log in to Adwords and check the accounts page. I donít think it should be up to us to do this. Aside from the inconvenience, it strikes me as rather discourteous to take money from people without letting them know. Perhaps Google does it because they donít want to remind us how much weíre spending on our ad campaigns. However, this would be inconsiderate and not in the best interest of their customers.

My second question involves editorial clarification. I recently had some ads disapproved because I used an ellipsis ... otherwise known as suspension points or "three dots." It's a conventionally accepted symbol to indicate a trailing off or break in thought or speech and is often used to convey humor or irony ... which is how I used it.

The ads were disapproved, and I asked what the objection was to the ellipsis but never received an answer. I substituted a dash, and the ads ran. Only problem is, a dash is the wrong tool for the job--like using a semicolon for a colon or a comma.

So my question is, if I'm willing to use up three of my 25 or 35 characters for a legitimate literary effect, why does Google object?



 2:16 am on Jun 22, 2005 (gmt 0)

Continued from [webmasterworld.com...]

Thanks for renewing this thread, and bringing it back to the top of the page, cline! I love to see it remain active.

It seems like a very long time since I last saw your name here - or have I just not been paying attention? ;)

I have a couple of requests/questions for AWA.

Welcome to WebmasterWorld, mark1111.

<off-topic> As someone who is new to the forum, you may not know that I shy away from questions that are addressed exclusively to me. In general, I'd much prefer that questions be addressed to the Forum at large, and I'll jump in where I can add value.

If questions are addressed to me alone, it feels a lot turning WebmasterWorld into a satellite office for AdWords support. And I can't imagine that this would appeal much to our Forum moderators. ;)

I'm currently hours behind on getting other tasks done, so I'll have to defer addressing your questions until tomorrow. I know I also 'owe' another member some info regarding nuances of daily budget, which I said I'd get to days ago.

I haven't forgotten. </off-topic>

Ok, sorry about going off-topic, and let's get back to Adwords Features You'd Like to See...



 6:11 pm on Jun 22, 2005 (gmt 0)

I'd like to see the Traffic Estimator work properly again. Today I tried to go to different pages of terms, and I still get a "non-existant page" error.


 8:34 pm on Jun 22, 2005 (gmt 0)

you may not know that I shy away from questions that are addressed exclusively to me.

Thanks. I'd edit my post to reflect this, but I don't see an "Owner Edit" button on that post.

I also have another question for anyone who might be able to address it or might have encountered it before.

A couple of weeks ago, I noticed that for two products I was promoting via Adwords, a competitor had two or three ads on the same page. In one case it was the merchant, using a misspelling of the company's name as the display URL in a second ad. I know this because I did a WHOIS search, and the URLs were registered to the same company and even the same employee. For the other ad the relationship wasn't as clear because the registrations were private, but the URLs all seemed to lead to the same place.

I thought this was against Google's policy, so I sent in screenshots of the duplicate ads and WHOIS info. It's now two weeks later, and I haven't heard anything--not even an acknowledgment of my emails, despite having requested it. I've also called a couple of times about something else and asked about this and was told they're looking into it.

Well, how long does it take? The merchant in the first case I mentioned is probably a big advertiser, and the suspicion lingers that Google doesn't want to ruffle any feathers and isn't in any hurry to come down on them. Meanwhile, their ads are competing with my own and giving these other publishers an unfair advantage.


 8:59 pm on Jun 22, 2005 (gmt 0)

Targeting by user-agent :o


 3:47 am on Jun 23, 2005 (gmt 0)

mark1111, I haven't forgotten your other questions, and I will get to them. I am reluctant to do it in this thread, in a way, because such questions are actually off topic to this thread - and I especially want to see this thread stay on track.

The purpose of this thread, by the way, is to create what amounts to a "Wish List" of desired features for future inclusion in AdWords. It's been going on for a very long time, and lots of great ideas have come out of it.

It isn't really a place for general questions about AdWords. Probably better to start a new thread for those.

As to your most recent question, if you have sent information in, it'll be looked into, I assure you. We have a stake in maintaining Ads Quality, and take these things quite seriously. You'd probably be astonished at the number of questions we field each day. Some things will take more than a few days to resolve, so I'd ask your patience.

OK, now, back to those feature requests.

Targeting by user-agent :o

dmorison, could you give me a little more info on this? Maybe I'm just tired, but I'm not really sure what you mean, and I'm sort of a stickler for understanding stuff before I pass it on! ;)



 9:03 am on Jun 23, 2005 (gmt 0)

AWA, thanks for your reply. I moved the question about ellipses to a new thread. Email notification when Google takes money out of my account is something I've been wishing for for a long time, so it is actually a wish-list feature, but if you think it's more appropriate elsewhere, I'll move it. However, I don't seem to be able to edit my previous posts.

I would also add, following up on cline's post, that I'm not crazy about the new ad group interface either--it seems to take much longer and have more screens and be suited to Adwords novices. I prefer reusing old ad groups where possible, because they're all set up and I can just dump in keywords and create ads--i.e., doing it quickly the way I want rather than being tied to the steps of the procedure.

I usually put in the keywords first, then do the ads and set up the cpc. Here, we have to write at least one ad first, then go on to the keywords (true, we can do another ad if we want, but I had a problem with this once, so I don't now).

What about an option that will let us just create a new empty ad group by clicking the link--as if we were reusing an existing one from which the keywords and ads had been deleted?


 9:22 am on Jun 23, 2005 (gmt 0)

Targeting by user-agent :o

could you give me a little more info on this? Maybe I'm just tired, but I'm not really sure what you mean, and I'm sort of a stickler for understanding stuff before I pass it on! ;)

It's something that is likely to become more important as web services gain more ground; where the service you are providing relies on the features of certain user-agents (web browsers) or web-browser extensions that are advertised through the user-agent string.

For example, I've written a tool that i'd like to advertise to FireFox users, but with Internet Explorer penetration still up at around 90% it's a waste of time trying to use AdWords to promote the service.


 10:46 pm on Jun 23, 2005 (gmt 0)

It's something that is likely to become more important as web services gain more ground; where the service you are providing relies on the features of certain user-agents (web browsers) or web-browser extensions that are advertised through the user-agent string.

For example, I've written a tool that i'd like to advertise to FireFox users, but with Internet Explorer penetration still up at around 90% it's a waste of time trying to use AdWords to promote the service.


I've just quoted you in the Advertiser Feedback Report.

Thanks for the clarification, dmorison.


* Yeah, I guess I could have figured that out on my own, huh?


 7:07 am on Jun 24, 2005 (gmt 0)

I'll admit I didn't read the whole thread, so if someone has mentioned this, I'll second it :)

However, a way to pause ads within an ad group (as opposed to having to delete them) would be wonderful!



 9:07 am on Jun 24, 2005 (gmt 0)

Wish I knew what the edit window was here.....

Just to add, the advantage to "keeping" the ad is to not lose the ad CTR if it is deleted, then put back later. Someone please correct me if I am wrong, but if I re-instate an ad by re-keying it manually, Google does not retain the ad stats, correct?

I have my reasons for not creating a new ad group for the new creative and "pausing" the old ad Group. More simply stated, I shouldn't have to do that.



 4:23 pm on Jun 24, 2005 (gmt 0)

Here's one I'd like.

If I'm either starting a new campaign or adding a new Ad Group to an existing campaign, every once in a while I'll add a keyword I'm using somewhere else, or I've used somewhere else and it's been disabled for quite a long time. I know I can delete keywords when they're disabled, but sometimes I keep them just so that I know what I've tried. I know I can also use the find keywords report if I know I've used the keyword before. Sometimes, though, I'll forget that I've used it previously and I'll add it to a new ad.

What I'd like is when I submit the keywords, that AdWords will search my other ads to see if this keyword is already used. Then it would add a screen where it would ask me what I wanted to do with the same keyword in multiple ads: delete the original, delete the new one, or keep them both.


 4:42 pm on Jun 24, 2005 (gmt 0)

Wrgvt, I agree. Although, I'm thinking they purposely make it a bit hard to do this as they automatically default to the highest CPC version of the keyphrase when there are multiples live ;)


 4:54 pm on Jun 24, 2005 (gmt 0)

Here is my AdWords wish list

1) ability to move data between campaigns. I have 13 campaigns with about 12 sites in each campaign. I realised that after a year i had many sites in the wrong campaigns. I asked support at AdWords to move the data, and they suggested I start all new campaigns. That would be way to hard to even consider, and the lack of continuity in the data would be horrible.

2) email notification on debitting of my account. I am 100% amazed they do not offer this, and when something goes amiss in my AdWords, I always seem to dump lots of cash. This affects my ROI caluculations so much its crazy

3) Google is big. So they should hold seminars around the country showing people how to better use AdWords. I would spend 50 times what I spend now if I could just get a few questions answered.

4) Cost/Conversion - so many times this web bug feature hits a puddle and fails for some reason. Thats not a problem if you could manually add sales to this column, so that this ROI function reflects a correct value


 10:46 pm on Jun 24, 2005 (gmt 0)

when creating a new adgroup, the keyword suggestion tool will make suggestions even if a particular keyword is in the list on the left.

its no big deal if you are only targeting a small list of keywords, but it really wastes time if you are targeting a large list of keywords.

just to be clear: if "widgets" already appears in the keyword list, then it should NOT appear in the suggested list of keywords.


 10:58 pm on Jun 24, 2005 (gmt 0)

built-in support of negative keywords would be very helpful. i suspect that many users would feel more confident in using broad-matches if they could easily populate their adgroups with lots of targeted negative keywords.

one way to implement this... in the keyword suggestion listing, checkboxes could be added to the right side of the keyword; when ticked, they would create a negative match for that keyword.

alternatively, the checkboxes next to the keywords could be little snazzy widgets - when you click it once it creates a "+" sign indicating that it will be added... click it again, and it turns into a "-" sign, indicating it will be added as a netagive keyword. clicking again would clear it.


 3:28 am on Jun 26, 2005 (gmt 0)

elsewhen, great idea!

A twist: Just make it a check box to copy the term onto a clipboard. Then hit submit to see the clipboard. Edit the text on the clipboard as necessary (negative, phrase, exact) then click submit to add to the keyword list.

And while I'm thinking of it, could we go back to how it used to work when adding keywords such that adding a duplicate that had no url or bid paramenters did not overwrite existing parameters?


 9:05 am on Jun 27, 2005 (gmt 0)

I would love the ability to pause a keyword, instead of having to pause a whole AdGroup.


 7:00 pm on Jun 27, 2005 (gmt 0)

Thanks to all for the latest suggestions, which I'll pass on as usual on Thursday evening.

I hope there are even more by then! :)



 9:42 am on Jun 28, 2005 (gmt 0)

when a keyword is entered into the keyword suggestion tool, it seems reasonable to me that THAT keyword should be the first suggestion. occassionally it seems to be added to the second list (more specific keywords).

as it stands now, you have to enter your primary keyword in the box on the left, and then copy/paste it to the suggestion field - its a little cumbersome.


 9:46 am on Jun 28, 2005 (gmt 0)

i mentioned this in another thread, but i just wanted to make sure that it gets registered on this wishlist. the "add selected keywords" buttons in the suggestion tool do not operate intuitively. each of the two lists of suggestions has their own tool, and clicking on one of the buttons does not populate the list of the checked items in the other list.

i bet there are hundreds of advertisers (i am one of them) who has done the following: entered a term in the suggestion field, then started checking off keywords in the first list... then continuted checking off relavent keywords in the second list, and then clicked the "add selected keywords" button at the bottom.

little do they realize that the keywords checked in the first list DO NOT get added. i think it makes more sense for there to be ONE button for the entire page, or several buttons, but each button would add all selected keywords on the page to the list. with the second option, the button text could read: "add ALL selected keywords"


 8:19 am on Jun 30, 2005 (gmt 0)

Thanks AWA and AdWords team, for implementing some of our wishes!

Would you pass that on too? :)


 9:46 am on Jun 30, 2005 (gmt 0)

Would like an "Awaiting Approval" notice for ads that haven't yet been approved for the Partner and Content Networks.

It can take a few days or over 1 week for approvals so you really are in the dark for several days wondering if your ads are actually running.


 4:43 pm on Jun 30, 2005 (gmt 0)

Paul_N - i agree... it is a little awkward for an advertiser to have to ascertain the status of an ad by deciphering the statistics. this is something that google could be transparent about, without "showing their cards"


 3:54 pm on Jul 2, 2005 (gmt 0)

On Site Match:

I'd like to be able to edit CPMs just like Max CPCs are edited on Keyword targeting.

I'd like to be able to target specific pages and folders in a site, not just site-wide distribution.


 6:45 pm on Jul 2, 2005 (gmt 0)

More on Site Match:

Add the www. in the site listings as many sites won't open without it.


 12:04 pm on Jul 3, 2005 (gmt 0)

Dear Mr. Google

No doubt you have a very fine team of analysts and programmers who are working their butts off to implement all the worthwhile functionality enhancement to the AdWords interface that have been very kindly suggested on this forum. EASY!

Now for the HARD STUFF.


Has anybody at Google applied any effort to working out how much is lost in revenue by the incredible ineptitude if the editorial staff holding up ads. Maybe the share analysts will wake up one day and blow the lid off this issue. One can only hope and pray the day will come soon.


 12:50 pm on Jul 4, 2005 (gmt 0)


It would be nice to have the ability to control the begin and expire dates at the ad group level. Often times items I am running ads for have special prices or other promotions for limited periods of time and It would be cool to be able to set an expiration date for an ad. Its completely impractical to introduce a new campaign for this purpose. Especially with the 25 campaign limit.



 5:17 pm on Jul 4, 2005 (gmt 0)

It would be nice if we could assign specific ads to certain keywords in a group, much like we can assign different target url's. Sometimes words just fit logically together but the AdWords system forces us to split them up just because one ad performs better for one keyword and another ad for another keyword. It would be so much easier (and more profitable for all parties) if we could just pair the most succesfull combinations.

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