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Adwords Cut N Paste?
Rearranging Ad Groups / Keywords

 3:22 pm on Jun 17, 2005 (gmt 0)

Is there any way to cut and paste whole ad groups and move them to another campaign? Also on the same note to do the same for keywords to new ad groups? I understand that Adwords will keep any stats for keywords if you delete them and reopen them under new ad groups but our company is doing some serious campaign rearrangement and this would make it easier. If this function does not exist it would be helpful for them to implement it. I can't imagine it would be too hard to program in. Of course, as a member of the marketing division and not the engineering division, I'm probably making an annoying jump to conclusions. Just a thought...



 3:26 pm on Jun 17, 2005 (gmt 0)

If it's seriously wholesale changes might be best to set up a brand new account.

If you have an account rep then you can get it all down on a spreadsheet and then switch old one off and new one on simultaneously.

All historical data will still be in old account, but all the love (or not) your keywords got will be remembered by Google on the new account, so no downside in performance.

We did it recently and it worked very successfully. All the new work could be done offline, prior to upload.


 4:42 pm on Jun 17, 2005 (gmt 0)

What I do is just open an Excel spreadsheet and then open the AdGroup...starting with the first keyword, I copy to the last keyword (you will copy stats too), then paste them into Excel. Just delete the stats, and you have your keywords.
When copying into Excel, be careful to remember to redo your phrase terms, as the quotes are not copied over. I don't know why that is.
Then you're ready to start your new AdGroup.


 5:04 pm on Jun 17, 2005 (gmt 0)

When copying into Excel, be careful to remember to redo your phrase terms, as the quotes are not copied over. I don't know why that is.

If copying from another application, this is how you can preserve the quotes in excel:

1. After pasting, a little clipboard will appear at the bottom of the paste. Click on it and select "Use Text import Wizard"

2. After fixing the first screen you'll see, hit next. At this point you'll see a " with "Text Qualifier" next to it. Change the Text qualifier to {none}.

Then just hit finished. All your quotes will be preserved.

If you have access to the bulk upload / bulk outpost features, reorganizing accounts within an excel spreadsheet is fairly easy.

What WebDiversity is referred to is 'linking' accounts. This is when two accounts reference the same historical information. It can also be used to manage keyword or campaign lists which are too large to fit into a single account.


 5:09 pm on Jun 17, 2005 (gmt 0)

I do understand the Excel upload scheme, although I'm a bit reluctant to use it for such simple modifications. Personally I don't think this needs my account manager's help. If I was changing everything or adding a new client I would definitely do this (and have at one point) but this is just categorization. Basically we sort everything by country and since we have more than 25 countries we need to link some together, preferably the lower-selling countries. In order to do this we need to remove ad groups from one campaign and place them in another. I'll do it the good old-fashioned way of deleting/creating, I was just hoping for a shortcut. Thanks for the tips!


 5:15 pm on Jun 17, 2005 (gmt 0)

this is how you can preserve the quotes in excel

Thanks, Ewhisper:)

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