It sounds like a good way to pour $$ down the drain..if every person that clicked on our adwords ad went to our website, then clicked on an adsense ad, we'd still lose money.
But is there any way where impression branding can overcome this? Does Google allow the website URL to appear in the ad text? If not, what if our website URL is made up of two keywords (+.com), and we just had those as the ad text?
Maybe there simply no cost-effective way to use advertising to bring visitors to a website that only has adsense for revenue (?)
(BTW, we have new content every day, and our site is the type that is used on almost a daily basis by many people).
i have found that while you can get this to work in some very small niches, it is a MUCH better use of time to build more content. more content will get you more natural traffic from the search engines, which, of course, is free. any clicks from visitors who arrived via organic search results turns into 100% pure profit.
just as an aside, dont forget to deduct the money you lose in trying to find those niches from your plan.