|Possible Adwords Traffic Ceiling?|
traffic upper limit on adwords
| 10:19 pm on Jun 12, 2005 (gmt 0)|
I seem to be hitting a ceiling with my traffic buys on adwords
I have many keywords across a number of different sites, and just cannot seem to bust around 5k per day
do you all think that there is a limiter of some sort in Adwords, an if there is, is there a legal way around it?
I have thus far tried increasing my bids across all the sites and keywords, and that doesnt seem to do much except drop my ROI
Also - if your in here reading this message, could I also ask if you hav ever found a better PPC engine for ROI than AdWords.
To date I have tried Inktomi, Overture, FindWhat, Kanoodle and others without too much success
thanks in advance
| 10:49 pm on Jun 12, 2005 (gmt 0)|
You may have simply maxed out what Adwords can do for you. Any given sector only has so many people searching for things. From what you describe I would suspect that's the limit you're bumping into.
Watch for ways to fine-tune your Adwords, but rather than getting bogged down with endless tweaks, look for new places to promote.
| 11:57 pm on Jun 12, 2005 (gmt 0)|
thx buckworks, but because I have so many keywords and sites as well, I am pretty sure that Google has far more traffic than that
my mind is turning to what types of tests I can peform to work out if there is a ceiling?
| 3:07 am on Jun 13, 2005 (gmt 0)|
At 5k per day you should have your own Google rep - what did she/he have to suggest - just increase your bids? Do you enable content network?
Here's a possible test - if you think you've reached an overall spending limit, try pausing adgroups that have a low ROI temporarily and see if spending goes up on the others.
| 9:44 am on Jun 13, 2005 (gmt 0)|
Try keeping your max bid at the normal level and increse your maximum spend. If you have loads of ads and terms it can sometimes be a 'feature' of adwords that it mistakenly delivers less adverts due to estimating spend incorrectly.
You have to be careful with this though, never put your max bid too high when you have a high max spend, you could end up badly burnerd by a competitor opting for a high max bid too.