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Conversion Rate in Dating Industry
Wondering what rate can be considered resonable when tracking user signups
Strider

10+ Year Member



 
Msg#: 5389 posted 6:08 pm on May 18, 2005 (gmt 0)

Greetings Guys!

I've got a dating site doing adwords. It's been out there for three months, though it uses conversion tracking for the first time this month. It tracks signups and the stats show 3.5%

I wonder what conversion rate can be considered reasonable with this kind of sites.

I'd be very grateful to those who could share their experience and thoughts.

Thanks in advance!

 

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 5389 posted 8:19 pm on May 18, 2005 (gmt 0)

For free signups that is about average, just depends on the keywords, the segment the site targets, whether the site has a recognizable brand, and how recognized that brand is.

robjones2

5+ Year Member



 
Msg#: 5389 posted 4:01 am on May 20, 2005 (gmt 0)

Hi,

On paid signups for dating susbcriptions, we've been getting an average of just under 1% over the last 12 months.

Spudstr

5+ Year Member



 
Msg#: 5389 posted 4:12 pm on May 21, 2005 (gmt 0)

I average almsot 10% from Click to Free, then 17% from Paid/Free 2.5% from Paid/Clicks

dating traffic...

markus007

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5389 posted 7:09 pm on May 21, 2005 (gmt 0)

^Sounds about average for the bigger sites.

partnermine

5+ Year Member



 
Msg#: 5389 posted 7:28 pm on May 21, 2005 (gmt 0)

Seems to me you are doing well. I need to work some on mine to get to those.

isorg

10+ Year Member



 
Msg#: 5389 posted 11:49 pm on May 21, 2005 (gmt 0)

Bigger sites do better.

My small site converted so poorly (to the paid option), that I made it all free and focused on Adsense instead.

Have made more money with Adsense than with the paid option.

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