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This 74 message thread spans 3 pages: < < 74 ( 1 [2] 3 > >     
A new twist on the "Adwords Features" threads...
And your comments are requested

 10:42 pm on May 17, 2005 (gmt 0)

Hey all,

Those of you that know me, know that I hardly ever start new threads. But I think we have an opportunity here, and I wanted to run it past you all.

A group of us were brainstorming a short time ago, and thinking up ideas for very minor interface changes that could most likely be quickly accomplished, but which would add real value for our advertisers. Or make life with AdWords easier. Or more pleasant. Or more efficient.

You get the picture.

Anyway, in mid-meeting I stopped and said I should ask the folks on WebmasterWorld. Who better, right?

So, we're looking for ideas on the level of this example:

I'd like to see small message next to date range tool, saying that it's setting will stay where the advertiser puts it, until it is actively changed.

It's just a tiny thing, right? But it'd probably help to avoid a lot of confusion over time. After all, how often do we talk on this Forum about making sure someone is looking at an appropriate date range?

Anyway, we're looking for really small 'niceties' such as that. And while I can't make an actual promise that any or all ideas will be implemented, I do promise that they'll be seen by the right people!

Are you game? Give it a shot, and lets see how many we can get by the end of the day! (Or pretty soon, at least.)

Thanks in advance. ;)




 2:00 pm on May 18, 2005 (gmt 0)

So far I only see two "easy fixes" by zeus661 and nyet. The other ideas are great though.


 2:04 pm on May 18, 2005 (gmt 0)

So far I love all these suggestions, AWA.

Now, I have a problem that has been responsible for several smashed monitors over the months:

1) I'm inside an adgroup for a while. How long, who knows? Time flies! I decide to add/edit some keywords. Although my idle time has apparently been exceeded, it lets me click "Add Keywords". I can enter a long or short list, ponder them for a bit while I'm creating them or just paste and run. Then I click "Save" and back to the login screen!

Obviously, I've figured out to build them first in Notepad, then paste them in, but it's apparent that the 'timer' is not being checked at the "Add Keywords" point and perhaps at a few other events that haven't burned me yet.

Either forbid the initial action or allow ongoing operations to complete, but it's obvious something was overlooked during the design phase.

2) For that matter why can't the timeout period be a tuneable parameter by the client? Unless it already is and I can't find it. Still allowing me the ability to keep an AdWords session open for an extended period while I crosscheck items would be a luxury I'd appreciate.

BTW, what is the current "no activity" timeout?




 2:43 pm on May 18, 2005 (gmt 0)

Thanks for starting this thread.
1. I would like to see my account details(Name, Email, Customer ID) populated in the "Contact Us" form when I try to submit a question from logged in account page.
2. Also, I would like to have a copy of messages that I have submitted to the support and the replies from the support in a message center. This would make the life a lot easier.
3. I would like to see an alert for disapproved ads as soon as I login so that I would look into the ad to correct it right away. Right now, I have to navigate through 2-3 steps to see this.

I would also add few more.

Thank you.


 3:31 pm on May 18, 2005 (gmt 0)

Time for more :)

I second patient2all's time out options. Please let us control our own time out limits. Addition: I'd like to return to the page where I left off after a time out. In the correct account when working in a MCC.

Like sanrishi I'd like to recieve a copy of support emails (on the first email address on the form).

Another second: previous/next on the bottom of all relevant pages (where they are upper right now).

In Prepay accounts: a better explanation of what happens and what to do when there is a mismatch between actual amount paid and reference amount, or when the name on the payment doesn't match the account name, or when little mistakes have been made like no ref.# on payment, wrong ref.#, etc).
(Also: better handling of these issues, but that's another team I guess ;) It may take more than a month to solve these things).

Make it possible to add a MCC into another one without help from support. (Generates error message now.)

Incorporate site negatives in keywords tool.

Better explain what broad match means (including the synonyms).

Explain the different types of matches next to 'add keywords' box.

Always reload page (<meta http-equiv="refresh" content="300">).
(I sometimes get the previous' clients data).

Pauze keywords, pauze ads.

(It's a little bit hard to know what is easy and what is not).

archie goodwin

 4:43 pm on May 18, 2005 (gmt 0)

I would like to see some kind of 'previous day' and 'next day' buttons when you are viewing a single day.

For example, if I'm looking at the Campaign Summary for yesterday, right above the 'yesterday' selection it says "May 17, 2005". It'd save me some time if it read "<<__May 17, 2005__ >>" (with the <<'s being links) so I can easily access the summary from either May 16 or May 18.




 5:05 pm on May 18, 2005 (gmt 0)

Add a "Prev" and "Next" adgroup link at the BOTTOM of the keyword list in addition to the one on top.

I'll 'third' that - the lack of it has always been a minor irritation.



 6:02 pm on May 18, 2005 (gmt 0)

Many thanks for the excellent suggestions in this thread! Whether large or small, all of them will be heard.

I have a pretty good audience over here looking at them, so please keep them coming!

No idea will be turned-away on the basis of complexity, but 'quick and useful' is still our focus over the next few days. Thanks again! ;)



 6:05 pm on May 18, 2005 (gmt 0)

In addition to adding the "next" feature to the bottom of the page, I'd like to see a "back to top" option added as well.


 6:55 pm on May 18, 2005 (gmt 0)


Please add a quarter to date field in the reports choices. It would also be nice to have a previous 30 day option.



 7:01 pm on May 18, 2005 (gmt 0)

Please map end of month date ranges.

If I select February 1st - February 29th (in trying to just see a month at a time), AdWords defaults to the all time status. Mapping the 'extra days' at the end of a month that don't exist to the last date in a month will fix that problem.


 7:43 pm on May 18, 2005 (gmt 0)


Another nice feature would be to see what time the current day data is "as of".



 8:22 pm on May 18, 2005 (gmt 0)

What a great opportunity this is!

- I second the previous / next date option, maybe next/prev month as well?

- Please make all the date functions available at MCC level as well, now limited to 7/30/90 days.

- Next / prev. client in MCC?

- run all client reports at MCC level over all clients?
which means: let me run a keywords report for let's say disabled keywords for the whole MCC acount (including MCC's inside the MCC), not for 1 client at a time.

- fix bug in keyword & CPC search and replace tools: comma's are not accepted as delimiters, e.g. on the line performace history 0,05 is not accepted as amount. This is strange if you work in Euro's and the comma is used throughout the rest of system.

- same bug/feature in make payment section in prepays accounts?
This will save *a lot* of mistakes in amounts x 100 :)


 8:55 pm on May 18, 2005 (gmt 0)

When looking at the Ad Group summary within a specific Campaign, put a small asterisk (or other UI indication) when an Ad Group has more than one ad running. We regularly add, delete, and change ads. Some groups have one or more running and some have only one. It's a pain to go into each group individually to see how many ads are currently running.

Yes, I could run a report, but that's no fun. :)


 9:29 pm on May 18, 2005 (gmt 0)

Change the time line for the "your need to refund" email, so it actually arrives before the account is suspended :)

(Just kidding, but it should arrive way earlier so payments can be processed in time.) Make it a function of av. spend/day and time needed to process payment on both clients side and Google's side and everything in between.


 1:28 am on May 19, 2005 (gmt 0)

1. The ability to turn off the message that says:

This Ad Group contains keywords that aren't performing well. These keywords are currently under evaluation and may potentially be disabled. Please improve the keyword(s) labeled 'in trial' or 'on hold' below.

2. Reports by WEEK.

and one I'm sure has never occured to you:

3. Separate contact info for who manages the account and who is billed for the account.


 2:43 am on May 19, 2005 (gmt 0)

and one I'm sure has never occured to you:

3. Separate contact info for who manages the account and who is billed for the account.

Hmmm. Seems like a good idea. And I swear I was dreaming about this last night, Cline.

I know I've heard it before. Somewhere. Can't put my finger on it though...



 8:05 am on May 19, 2005 (gmt 0)

Please add the ability to run a report on or from a specific day (date or day of the week).

Example: for a new client one may want to start sending reports every first of the month, but if the first of the month is a Sunday I'd have to work on Sunday to accomplish that for the first time.

Much easier if I could prepare it on Friday and have it run on the 1st of every month (or the 15th, or every Monday, or whenever).

If this already exist, I've overlooked it :)


 8:42 am on May 19, 2005 (gmt 0)

add a button at the campaign and ad-group level called "create a copy"... then we can go in and tweak one of the settings on the copy.

this would allow advertisers to create two identical campaigns, one for the search network and the other for content. could also be used for separating campaigns (or adgroups) by geotargeting.


 10:57 am on May 19, 2005 (gmt 0)

How about this? On the page that lists all the Adgroups, have another column that shows how many clicks are from content search. It would be great to scroll down the "click" column and know exactly how many are search and how many are content. Beats clicking on each adgroup to see.

Tropical Island

 11:19 am on May 19, 2005 (gmt 0)

Here's a real easy one I've asked for before.

Put a "log out" link at the bottom of the page.

I hate having to go all the way back up to log out when I've reviewed a long page of ad groups.


 1:23 pm on May 19, 2005 (gmt 0)

My thoughts...

1. After LOG IN, it currently takes several clicks to get to my most commonly-inspected campaign results. It would be nice to be able to set it myself so that each LOG IN takes me right to that specific preferred campaign to inspect.

2. When charging the credit card, send an email to my account email, notifying me of the amount and account.

3. I am a human being. Presumably, when I send an email to AW, another human being is reading my email and responding. Give me answers like a human being rather than form-letter comments that do not answer the issues I address.

4. When I point out a clearly irrelevant off-topic, hate speech, or the like kind of advertiser in the AW adspace, I am a human being emailing to (presumably) another human being at Google. That other human being can clearly see that the off-topic (et al) ad is grossly off-topic (et al). So, I suggest that, instead of emailing me back a non-human sounding reply about supposed irrelevant CTR-theory as if the reply is some computer-generated output that has no clue of how to speak to a real human (which G$ currently does), please just do the job as a real person and remove the adspace-destructive cluttering ad which any normal human being can easily identify is clearly irrelevant or destructive to the keyword searches.
(It is maddening, currently, to instead receive back such an obnoxious inhuman reply from Google when any real human with a brain can see the facts presented to you are obvious in an instant. I spent time trying to help G$ and instead I get back insulting inhuman replies and inaction. So, yes, it is maddening.)

5. I would really like to be helpful to G$, but the indifference and inhuman methods of replies and inaction to real constructively helpful issues of relevance (etc.) make me doubtful about any sincerity that G$ will address them. So, my suggestion/request here is to change that by actually addressing the various issues offered or raised by this legitimately concerned advertiser. I really would like a reason once again like and trust G$ like I used to years ago.


 1:44 pm on May 19, 2005 (gmt 0)

Change the name of the "Traffic Estimator" to "Traffic Guesstimator" or something similar. It's useful to give a general idea about the relative frequency that a keyword will be clicked on, but it has never, in my experience, been right about the precise number of clicks a given keyword can expect.

I appreciate that an estimate is not a promise, but a lot of people will take it that way (for example, if I got an estimate from a plumber to fix my shower, I'd expect the cost to be equal to the estimate unless something unexpected was discovered while fixing the shower). Anyone who's had to explain to their boss that you can't plan the campaign 'that way' because the Traffic Estimator is inaccurate, will appreciate my request for stronger wording.

It might also be an idea if, for established campaigns, it took into account the actual clicks received on keywords in that account when making predictions.


 2:38 pm on May 19, 2005 (gmt 0)

Increase the number of reports that can be run from 5 to 10+. I have 8 campaings and have to create reports in two shifts, quite annoying.

Thanks AWA!


 4:49 pm on May 19, 2005 (gmt 0)

allow column sorting on the traffic estimator results page... sometimes, i accidentally tick a very general keyword in the keyword suggestion tool... being able to sort by clicks/day in this case, would allow me to find and delete that errant keyword easily.


 9:29 pm on May 19, 2005 (gmt 0)

Is there anybody interested to know the keyword or keywords that triggered an ad on the content network? Is it just me? Is it because it is not technicall possible?
In the search network you can easly see the referal and get the keywords somehow from the parameters.
But in the content network, you just see the bunch of googlesyndication referals without a clue of way were you ad shown in that site.
I was thinking that google would send that keyword information in the query string, it'd be nice!


 2:50 am on May 20, 2005 (gmt 0)

AdWordsAdvisor ...

Put everything in a style sheet and define everything as a class.

Lets say there is SEO company ABC, they have 50 clients and maybe they want to set up each client so they have a look and feel similar to their company.

More importantly, I get the feeling that major adwords users will define their own interfaces and layouts and share them with the rest of the world.

All that would need to be done for this to work is allowing a user to upload a custom stylesheet.

If google does this, they would be lightyears ahead of the competition. Just off the top of my head, i would define a extra column where the keywords are listed. In this column i would call a image on my server that would give me the conversion % for that keyword from my internal tracking system. I would also change the colors etc. You can message me for more details...


 4:33 am on May 20, 2005 (gmt 0)

Have a " get me to the top of organic listings" auction........

I'd pay whatever for that....


 2:27 pm on May 20, 2005 (gmt 0)

I second FischerMX's request.


 2:40 pm on May 20, 2005 (gmt 0)

I thought I was weirdo.
Thanks, Elizabeth, I'll cancel my appoinment with the shrink. :)


 5:01 pm on May 20, 2005 (gmt 0)

Is there anybody interested to know the keyword or keywords that triggered an ad on the content network?

Maybe I'm confused, but can't we already do that with the {keyword} parameter?

My landing URLs include:

And if I have a keyword: "blue widget", then the query string that google sends includes:


And the referer string includes:


Or are you asking for CTR stats on particular keywords through the content network?


 7:28 pm on May 20, 2005 (gmt 0)

Yes, CTR, that way we could know which keywords are creating the most impressions. I have almost two million impressions on an adgroup with 4 keywords on the content network, I can figure out which clicks are coming from each keyword, but not which impressions are. That would be HUGE.

my two cents


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