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Adwords Title Restrictions
is there an appeal process?
maques

10+ Year Member



 
Msg#: 522 posted 7:27 am on Apr 16, 2003 (gmt 0)

my ad was rejected because i used "online" in the title. although i guess i can (kinda) see why - alright, i really can't - shouldn't this sort of thing be reviewed on a case by case basis rather than a blanket policy? i happen to provide a service which is unique in the fact that it IS online rather than the face-to-face manner it's been conventionally conducted. is this matter subject to appeal with google at all? or am i stuck?

thanks for any thoughts and/or comments

 

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 522 posted 7:30 am on Apr 16, 2003 (gmt 0)

IMO, you're stuck. You just have to find a euphemism for online.

maques

10+ Year Member



 
Msg#: 522 posted 7:46 am on Apr 16, 2003 (gmt 0)

i think that stinks! i have a good mind to use "on line" or "on-line" but i don't want to piss someone off and end up being banned altogether.

waiting for more opinions on this. anyone from google with some educated input?

dkoller

10+ Year Member



 
Msg#: 522 posted 4:53 am on Apr 17, 2003 (gmt 0)

Terms like 'online' get automatically rejected. Google has a list of these, along with other terms like 'web' and superlatives like 'best' -- these are not accepted.

It makes much more sense for google to do this as a blanket rule rather than case by case. Time and energy saved...

Unless you have online in your domain name or have the term trademarked within a phrase or something, I wouldn't bother fighting it. Generally you can find better copy to use than the 6 byte 'online' anyway.

dkoller

10+ Year Member



 
Msg#: 522 posted 4:58 am on Apr 17, 2003 (gmt 0)

Welcome to webmasterworld, maques!

andrewg

10+ Year Member



 
Msg#: 522 posted 5:45 am on Apr 17, 2003 (gmt 0)

I had a theory: Google's policy on the word "online" rolled out just around the time they inked the deal with AOL.

What are the chances that "America Online" stipulated that ad titles should not contain the word "online" lest their sorry subscribers be confused? This theory isn't too far-fetched. I used to get AOL users stumbling on one of my sites' contact pages thinking they were contacting AOL Customer Service.

Also in my experience, advertisers who do a good job of explaining their special situation will get a fair hearing from Google Editorial staff.

However, on things like spelling, punctuation, banned items, prohibited words, etc. - these are likely going to be more rule-based and non-negotiable. There are some grey areas that are negotiable, but apparently use of the word "online" is not one of them.

jeremy goodrich

WebmasterWorld Senior Member jeremy_goodrich us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 522 posted 5:49 am on Apr 17, 2003 (gmt 0)

'online' depends on the product I know of at least 2 that sell - with that keyword - very well.

:) Talk to 'em - they are very reasonable, imho. Much easier than my (fewer) Overture talks.

Though, if it's something like "widgets online" that, as they have said, won't work -> because since it is "online" it is redundant.

I guess the delimiter would be something like, "the name of the product or service has to contain it" for the word "online" to be used.

maques

10+ Year Member



 
Msg#: 522 posted 4:47 pm on Apr 17, 2003 (gmt 0)

a) thanks for the warm welcome. i don't know how i stumbled on to this forum but it's great.

b) thanks for all the feedback.

c) back to my original question - as i said, i provide a service which is specifically distinguished by the fact that i provide it online. it's not a product that a client can buy at a store but is an alternative to going-to-a-boring-out-of-the-way-all-day-long lecture. "online" is what sells in my case. with that in mind, i think i have a reasonable bone to pick with them, no?

jeremy, who do you suggest i contact and what is the best approach to take with them?

everyone else, if i get a outright "no", any suggestions for alternative words to use? i already have "internet", "instant", "at-home" and "interactive".

thanks to all again!

- max

Mike_Mackin

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 522 posted 4:52 pm on Apr 17, 2003 (gmt 0)

web based

jeremy goodrich

WebmasterWorld Senior Member jeremy_goodrich us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 522 posted 4:52 pm on Apr 17, 2003 (gmt 0)

maques, I would suggest you reply to the email they give when they modify the advert. :)

Usually, when I had stuff rejected / etc, I'd get an email, and then I would reply to the email they'd sent.

Cheers.

miles

10+ Year Member



 
Msg#: 522 posted 5:08 pm on Apr 17, 2003 (gmt 0)

I was just thinking that the people you are looking to sell your product are already "online." So it would be redundant to say "Online Thingies?"

It is similar to editing directories when someone suggests a description like this.

Online Thingies
Offers online thingies to anyone who wants to buy online thingies.

If I was in your shoes I would come up with a better description, that does not use the word online, for the reasons mentioned above. If its hard to do look at the top ads and how their descriptions are written and look for the alternative. There are a few instances where online could be used, but it would be limited to Online ordering and a few others I dont have the brain power to think of.

maques

10+ Year Member



 
Msg#: 522 posted 5:48 pm on Apr 17, 2003 (gmt 0)

"web-based" is great. thanks mike!

jeremy, that's exactly what i did. i hope my email to them wasn't too formal - maybe i should've kissed a little butt. don't know...

miles, i understand your point and not looking to arbitrarily contradict you. but just to clear up my explanation, most people who are looking for services i offer don't realize they can actually do it online. most of them use a se to fing a local training facility etc, and what i'm trying to do is boldly alert them that they have an alternative (ie doing it online via my website) and then entice them into clicking through to the site. i hope that makes a little more sense now as to why "online" is such an important element in my adword.

again, thanks to all for your feedback.

btw, can anyone direct me to some good threads about seo for subscription-based sites? since i only have a few "open" pages, i probably lose out on a lot of indexing (i'm a newbie so forgive me if i use wrong terminology).

- max

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