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Second day using adwords. Excitement falls to disappointment...

 1:34 am on Apr 21, 2005 (gmt 0)

Hello, forum.

Been reading the posts here for last two hours. Very informative. Starting to get my head around things, but...

I have just signed up for google adwords (yesterday). And I'm confused at the staggering difference in number of impressions between the two days. I'll detail these below: (My daily budget is 8)

Day 1: On the first day I was amazed to have received 2300 search impressions (although only ten clicks) and 250,000 content impressions (110 clicks).

I had around fifteen keywords.

This first day only costs about 3.50.

Day two, I've added more keywords - around 40 more.
The day is nearly over, and my search impressions are at 1500 (8 clicks). My content impressions are at 4300 (0 clicks).

So I guess my question is - what happened to the content impressions?

Is 250,000 content impressions on a first day normal, or did someone at google fall asleep on the zero key?

Is a sudden drop from 250,000 content impressions to 5,000 usual? I understand that content impressions are considered less important than search impressions, but I'm trying to learn as much about Adwords as I can, and the drop in content sales is confusing me.

Incidentally, even though google didn't manage to spend more than 0.66 of my budget today, the 'suggest a budget' button for my campaign suggests I should be spending 100 per day...er....?

Am I Confused?

I feel like a child who's just been hired as head of the genome project. :p

Anyone able to explain for me?



 3:34 am on Apr 21, 2005 (gmt 0)

Welcome to WW.

One of scenarios that I can think off is your ad was landed on one of the big content sites in the first day of your campaign. On the second day, your ad was dropped out of this site due to one of the following reasons:
- the ad was filtered out by the site owner, or
- the ad was not shown on this site because of a low ad placement. For example, the site has four ads which can be shown at any given time. Your ad was placed at the fourth position in the first day but at the fifth on the second day due to a new ad which has a higher ad position or your ad ranking had been reduced due to a low CTR. Thus, your ad would be shown in the second day, or
- the site owner had dropped one of the ad blocks and this block contained your ad, or
- etc.


 6:04 am on Apr 21, 2005 (gmt 0)


That makes a lot of sense, FromRocky.

Beginners luck, eh?

Tahnks for the reply.


 6:52 am on Apr 21, 2005 (gmt 0)

also the amount of impressions shown i believe is directly related to your daily set budget, i suggest making it the suggested amount to get full disclosure, worst comes to worse, youll hit your budget, but obviously have enough traffic, and tangentially enough business to warrant the max budget.


 5:28 pm on Apr 21, 2005 (gmt 0)

Welcome to WebmasterWorld, winthorpe!

On your third day, now, right? ;)

Another thing to keep in mind: any time an ad is edited, it will no longer show on partner sites at all, whether search or content, until it has once again been reviewed and approved. It'll ordinarily still show on Google, however.

Hang in there with AdWords - there is a definite learning curve, but you'll find if you take to time to really understand how it works, it can be a great way to advertise your product or service.

Are you aware of the AdWords Learning Center, by the way? It's a good (and free) resource for you, as you come up to speed.

Learning Center

I wish you every success!



 8:15 pm on Apr 21, 2005 (gmt 0)

Thanks for the advice, AWA and Inferno.

Not quite ready for a 100 a day budget yet. This time next year... ;)

I have looked at the learning center, AWA. I've not finished yet - about half way through.

I've paused the adwords campaign (will activate it again in a coiuple of days) so that I can sort out some bits and pieces on my web site, and rearrange my campaign now that I've learned a few things (going to give it a BIG rearrange, splitting it into two separate campaigns).

Anyway - I'm finding the whole experience a lot of fun. It's sort of like playing one of those strategy games where you play for the first time, learn a bit and think, 'hey. If I start over, I could do things better'.

Thanks for the advice guys.


 9:21 pm on Apr 21, 2005 (gmt 0)

Anyway - I'm finding the whole experience a lot of fun. It's sort of like playing one of those strategy games where you play for the first time, learn a bit and think, 'hey. If I start over, I could do things better'.

I love to hear stuff like this winthorpe. If you can have fun with it, your half way to success already. It really can be rewarding to learn the ropes, put things into practice, and see one's results improve.

This has been one of my favorite aspects of working with advertisers via email or phone over time. It's a blast to see newer ones improve, and be tickled with themselves. ;)



 10:40 pm on Apr 21, 2005 (gmt 0)

A friend of mine once described adwords as 'crack'. I think I agree with her. I love it too, but am still learning about it.

I am wondering, also, about the value of the CONTENT exposure...I'll check back into the learning center, but would some of you more experience sages talk about content vs. search, and your experience with it.

For instance, I recently started testing some keywords. Well, to my surprise, I had 25,000 content impressions the first, and the second, and now the third day. I thought it was an error, but it wasnt. Im getting about a .1% click thru..conversely, for those same words, for search Im getting 200 impressions with say 3 clickthrus, q 1% click thru. I am not bidding a lot, just testing the waters with these particular terms. Their relative postiions are much hgher in content then in search, so that may acct for some. I have a very small budget.

But jeez, 25,000 impressions? Its almost worth it just to get my companies URL out there in front of so many faces.

Here's some questions:
Can you see what keywords are getting click thru on content?
Does anybody have a range of good vs bad click thru for content?

I know that the web is crawling with people hunting content for these terms, but not big shoppers, so its a little tricky!



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