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atlasonepoint services
Opinion about this service
joemann




msg:1147323
 11:56 am on Apr 9, 2005 (gmt 0)

Hi,
I am thinking of using this service to help me manage my PPC campaign.
Does anyone know this service?
Is it a good idea to use a service like this?

Thanks

 

inferno




msg:1147324
 4:10 pm on Apr 9, 2005 (gmt 0)

ive never used gotoasts stuff except the search engine index tool they have for free.

from what i understand it is a handy tool to manage all your accounts, i dont remember if it is compatible with google adwords, but i do remember that their service is expensive as heck!

rstein68




msg:1147325
 5:28 pm on Apr 9, 2005 (gmt 0)

The program has limited interoperability with AdWords and is way overpriced.

airpal




msg:1147326
 6:09 pm on Apr 9, 2005 (gmt 0)

rstein68, can you suggest a few better bid management solutions?

inferno




msg:1147327
 6:33 pm on Apr 9, 2005 (gmt 0)

with the risk of sounding like a noob, why not just use googles interface? i mean, it does everything you could possibly need it to do, i personally like having control over my ccampaigns and googles interface is not only excellently done, but simple to use.

rstein68




msg:1147328
 10:52 pm on Apr 9, 2005 (gmt 0)

I just use the google interface, although if you use Overture, you may want to check out Bidrank.

airpal




msg:1147329
 10:56 pm on Apr 9, 2005 (gmt 0)

Sharing conversion data with the pay per click engines is the last thing I want to do. Who knows when they'll pull off CPC-pricing based on sector, once they figure out how much of a profit companies make. Also, I'm looking for a bid management system that will automate bids according to campaign ROI and many other factors, and Atlas Onepoint seems to be the only one that can efficiently do that, besides the SEM agency tools.

webpundit




msg:1147330
 3:58 pm on Apr 10, 2005 (gmt 0)


The benefits you can reap out of Atlas depend on the number of keywords you plan on advertising upon at the various search engines.

Atlas is good for a rules-based approach like "keep all my keywords on position #2" or "keep the max CPC on all keywords at $1.50." Also, plan on using Atlas only if your number of keywords is lower.

If you're more interested in bidding according to ROI on various keywords, we've found Efficient Frontier to be a very good investment. We settled upon Efrontier after a lot of reasearch and evaluation other service providers like Did-It etc. So far, no complaints.

I hope this helps!

skibum




msg:1147331
 6:34 pm on Apr 10, 2005 (gmt 0)

Here are some other OV approved providers:

[content.overture.com...]

inferno




msg:1147332
 8:14 pm on Apr 10, 2005 (gmt 0)

web pundit, i know this might be a lot to ask, but would you be willing to give us a personal review of Efficient Frontier, id like to hear an in depth analysis if at all possible, again, i know this is a lot to ask :-(

webpundit




msg:1147333
 2:29 pm on Apr 11, 2005 (gmt 0)


web pundit, i know this might be a lot to ask, but would you be willing to give us a personal review of Efficient Frontier, id like to hear an in depth analysis if at all possible, again, i know this is a lot to ask :-(

Sure, if you have some specific questions, I can help you out with short answers. In addition, I also recommend that you contact them and ask them for a list of other references too. I found that pretty helpful.

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