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Premium Listing becoming CPC
Premium Listing becoming like adwords!

 10:03 am on Apr 9, 2003 (gmt 0)

I have heard that Premium listing are becoming CPC with the same system as Adwords by the end of this year.

Can anybody confirm this?




 10:04 am on Apr 9, 2003 (gmt 0)

no guarantee, but would make sense from a business point of view for Google :(



 10:32 am on Apr 9, 2003 (gmt 0)

Why :(?

Shouldn't that be :)?


 11:18 am on Apr 9, 2003 (gmt 0)

Simply because Premium is a labour-intensive system contrarily to adwords.

Apparently the first and second position of Premium will became the 1st and 2nd of Adwords being the first of adwords the 3rd. The price will be set up by the demand of the keywords. It makes sense to me...


 7:35 am on Apr 10, 2003 (gmt 0)

which sense? to show these ones on the partner site, too? okay, that sounds logically, but not on G itself.


 8:46 am on Apr 10, 2003 (gmt 0)

Would this mean the ridiculous minimum bids would be done away with and everything would begin at .05? I hope so.


 4:51 pm on Apr 10, 2003 (gmt 0)

Sounds like a good idea. We've been trying to buy a Premium Listing and they won't sell it to us. Sometimes our ad appears in the Premium spot, but we'd like it there all the time.


 8:33 pm on Apr 11, 2003 (gmt 0)

I can confirm this rumor.

In a conversation earlier this week a Google rep gave a heads-up that this is coming up. Premium and AdWords programs will be integrated and sold on a CPC basis. They say that it may not happen until 2004. I would say that it is likely to happen sooner.. otherwise they wouldn't be talking about about it now, especially in such certain terms.



 1:36 pm on Apr 10, 2003 (gmt 0)

I've been trying to get on to Google Uk to have my client set up Premium Listings (At last I cleint that wants to spend a couple of grand a month on Google!). , finally answer was as follows:-

"We are unfortunately not allowed to sell the Premium Sponsorship any more (the CPM offering), this is because we are phasing out the CPM offering as a whole."

Instead I was offered "Preimium AWS", does this mean Adwords, it was on a CPC bais, adding up to nearly 1.00 a click >!

I cant buy a premium listing any more?


 2:51 pm on Apr 10, 2003 (gmt 0)

No way.... :(

We've just bought 2 campains on Google.com and they were making changes, but weren't talking about phasing out all together.


 3:06 pm on Apr 10, 2003 (gmt 0)

you would help me greatly if you told me who you dealt with, as I am at a cmplete dead end with the guy I am dealing with


 3:22 pm on Apr 10, 2003 (gmt 0)

all very interesting stuff.

maybe Kate or GoogleGuy can clear this up, as I am not 100% sure what the situation is.



 4:08 pm on Apr 10, 2003 (gmt 0)

Ok, here is the deal from what I can make of it.

Premium Listings will gradually be getting phased out allowing adwords customers with sometimes a lot more relevant creatives/business to have the chance of getting #1 and #2 positions.

as some of you may be aware Premium Listings are booked on a first refusal basis, this allows certain individuals to dominate the markets for keywords which may be completly unrelated or even achieving very low click thorugh.

This new system should be a bit fairer for all "advertisers".

I have my own views on this, but from an overall perspective, it was GOING to happen, and now it will. allows the fun to really begin.

Oh well, nice whilst it lasted.



 4:26 pm on Apr 10, 2003 (gmt 0)

To me it stinks - It would to any business person. Dominating the Google top spot for a grand amonth, what more could you want - Adwords works great - but it is supplementary - what I wanted was real bulk visits, and premium listings would have done it. Oh well, "Always the bridesmaid, never the bride!"
(and I'm a guy, so that IS scary)


 4:38 pm on Apr 10, 2003 (gmt 0)

in certain corners of the world, I am known as the biggest fan of Google premium listings, 1 PPC provider has even resorted to calling me "Googles Biggest Fan".

our company consistently achieved 10>20% CTR since Aug 2001, and actually built a whole revenue model purely on premium listings.

times are changing and itwas always going to happen, neither me or you can tell Google how to make money, especially when likes of Overture and Espotting are creaming it at the moment.

From an Premium Advertisers point of view, I am not happy.

From an Adwords users point of view, Excellent.

From a Users point of view, I would NOT see the difference.

From Googles point of view, Mucho Dineros.



 4:54 pm on Apr 10, 2003 (gmt 0)

I'm guessing this must be just for Google UK? I've been talking to a US rep this week about starting some new premium listings and they didn't mention anything about this...


 5:54 pm on Apr 10, 2003 (gmt 0)

Ive had the same message from Google today - in my particular case the best tranche of relevant keywords had already been snapped up so after huge disappointment there would seem to be a glimmer of hope.

Makes perfect sense - why not have as many relevant sites as possible bidding for the top slots - Google will make a mint and the rest of us can jostle for the best positions on the page.

Can I ask if anyone (Shak?!) knows when the new deal will come into effect - is it going to be a case of exhausting current deposits and then reverting to the new arrangement? Is there an implementation date?

Any news on this would be good for those adwords veterans that never quite made the leap but are relishing the levelling of the playing field!


 6:07 pm on Apr 10, 2003 (gmt 0)

better get Brett to arrange that Adwords course he once promised :)

Lets put it this way, Xmas wont be the same this year!



 7:09 pm on Apr 10, 2003 (gmt 0)

Google is not taking campains that run past X-mas now....


 7:22 pm on Apr 10, 2003 (gmt 0)

I have to say Shak, you are remarkably composed for someone whose business model just took a nose dive.

We like Premium a lot but we don't rely on it like you seem to.

Got any plans up your sleeve? Not Adwords, surely? And spend all day adjusting your bids?


 7:39 pm on Apr 10, 2003 (gmt 0)

Am I glad that I never got up to speed on Premium Listings!

I must admit that many a time the premium positions are allocated to big companies and the relevancy is in the toilet, although those that worked it well could get the double figure clickthrough rate.

Ultimately it's about ROI and conversions, a good CTR helps to boost the ROI because you pay less per click, but if the keywords are irrelevant then double figure CTR is of no benefit (as I am sure is the case in certain cases, although not with our own guru).

Premium Adwords means you have a dedicated account manager from sales in much the same way you did with Premium Listings, their job is to encourage you to spend more cash.

I noticed Google advertising for jobs in the UK yesterday, one in PR. I think the UK online market is starting to get very interesting and Google have clearly woken up and smelt the coffee with this move.


 10:26 am on Apr 11, 2003 (gmt 0)

Do I understand this right? The premium listings will be replaced by the top performing adwords? Ie, the ones that make Google most money?
I had assumed most premium listings were making them more money than the adwords were likely too. Seems I was wrong again!


 10:40 am on Apr 11, 2003 (gmt 0)

Hi, I posted the original message.
GOOGLE ASIDE, where would I be best to spend a grand a month BARRING Overture,?

Answer - nowhere I guess?


 10:42 am on Apr 11, 2003 (gmt 0)


if its B2C, then you could try a deal direct with ASK.co.uk



 10:52 am on Apr 11, 2003 (gmt 0)

Thanks Shak. I have posted a form to them.


 12:17 pm on Apr 11, 2003 (gmt 0)

You could try Espotting.


 12:32 pm on Apr 11, 2003 (gmt 0)

Doesnt bring enough traffic - something comparable to Google Premium lisitings - although I doubt if such exists. I think I am going to have to spend time and form individual "special" relationships with major uk portals.


 3:51 am on Apr 12, 2003 (gmt 0)

I for one, am very excited about this. I am not able to get into the Premium Spots for my main 2 word phrase. The 2nd word is a common jewelry term that gets snapped up by some big houses... even though if a person types in the 2 word phrase they are *never* looking for what the big house is selling.

Every once is a while I slip up it the Premium spot for one reason or another and my sales increase 300%!
I want a crack at the spot.



 10:16 am on Apr 14, 2003 (gmt 0)

We should rename this thread and remove the last two words (in UK). The issue is global. I just spoke with my account manager and I was told the same thing, it will end and new contracts cannot be accepted and this is world-wide. My business is in Asia Pacific, my Google account manager is in the UK and my target market is the US. I called the Australian office (as a "new" customer) and was told the same thing. I am placing campaigns on highly competitive areas on behalf of my clients. With the CPC model, we are relatively unharmed by crazy people who will jump straight from $3.87 per click to $10.00 per click because they don't know any better. Google's lack of clickfraud protection and the fact that crazy people will make such jumps in their bidding are not comforting at all.

First right of refusal was only given to advertisers who committed to a 6 month term.

I disagree with Shak, the consumer *will* notice a change. Prices will go up because people will start paying $10.00 and more per click, be susceptible to clickfraud etc.

For the very same reason, advertisers will notice a change, there is no added fairness in CPC, the big boys will be able to pay the $10.00 per click to show "who is boss" and remember that CTR alone is not what gives your Adwords ad the #1 or #2 spot, daily budget and CPC are also taken into consideration.

This announcement is very worrying indeed. The only upside is that I can pay AdWords by credit card if I want to and rack up some frequent flyer points with my client's campaign.


 10:25 am on Apr 14, 2003 (gmt 0)

something comparable to Google Premium lisitings - although I doubt if such exists.

Being the default answer for some ask.co.uk questions is a very good start though.

This 68 message thread spans 3 pages: 68 ( [1] 2 3 > >
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