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how to get ads to show near top

 6:18 pm on Mar 23, 2005 (gmt 0)

I started an adword campaign about 8 days ago. I set the prices for each keyword so that the estimate position would be 1-2 and they are showing up on average position 16+. I tried raising prices by 10 times original click price, but that had no effect on the positioning.

Is there some trick to showing near the top? At position 16 I have gotten 4 clicks out of 800+ impressions. Is there a delay? Are there other things besides budget that puts you in the top 1-2 slots for adwords?

I believe the keywords and ad copy is targetted properly, similar to what shows at the top now.



 9:54 pm on Mar 23, 2005 (gmt 0)

ps - all my status are normal, my daily budget is well above my click rate.

any ideas what i am doing wrong?

is there a delay everytime you touch the amounts that could screw up placement?


 10:19 pm on Mar 23, 2005 (gmt 0)

Is there a delay? Are there other things besides budget that puts you in the top 1-2 slots for adwords?

Bhd735, your daily budget does not directly influence your ad's position. It is your Max CPC that will have that effect.

So, as a rule, raising your Max CPC will tend to move you up the page, and lowering it will tend to move you down. However, this does not happen instantly, as noted below.

So - there are a couple of delays that you'll want to be aware of.

Firstly, when you make any change to your account, there are lots of severs that need to update. So, when you make a change, while it will be changed right away in your account, there will be server delays until the change is fully updated through the live site. This can vary from a few minutes to a few hours, depending on traffic.

Secondly, there is a three hour delay before your account stats are updated. So if you get a click in this instant, you won't see that click in your account for roughly three hours.

Also, be aware of the 'date range' you're looking at. The shortest period for which you can see stats is 'Today', which reflects all the time between midnight PST, and about three hours before you are checking.

So, if you make a change to your Max CPC in this instant, and then check using the date range of 'Today', you are seeing stats that include lots of hours at the old Max CPC too, and none at the current Max CPC.

To get a really clear picture of how a change is impacting your stats, it is best to wait until you have had a full 24 day at the new settings, and then look at the stats for that 24 hours.

Hope that makes sense.



 10:25 pm on Mar 23, 2005 (gmt 0)

PS to previous post:

Bhd735, if you were referring to having ads show in the top two spots, at the very top of the page - above the search results - there are some basic details in Msg. #4, in another current thread, here:




 10:37 pm on Mar 23, 2005 (gmt 0)

Thanks for the information AWA.

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