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Forever Disabled?
Jazzy




msg:1144154
 3:35 am on Mar 21, 2005 (gmt 0)

I noticed some three word phrases marked Disabled. They don't even have any impressions in their campaign. Does this mean they are Permantly Disabled for my acct?
I'm sure they are well sought after. They are the most accurate phrases describing that site.
Could they have just went disabled cause google considered my bids too low? I deleted them. Using the traffic estimator google says my bid would equal position 1.2

Seems like something is outa whack.

I had only one very good campaign totally whiped out of traffic by changing a tracking url, so I am trying whatever to rebuild this campaign.

 

AdWordsAdvisor




msg:1144155
 12:23 am on Mar 22, 2005 (gmt 0)

I noticed some three word phrases marked Disabled. They don't even have any impressions in their campaign. Does this mean they are Permantly Disabled for my acct?

Jazzy, there is a very good chance that you can re-use disabled keywords again, by putting them in a new Ad Group, which also has a very carefully targeted ad. Also, it's often a good idea to put the keyword in the ad itself, perhaps even in the headline.

If the keyword phrases you're speaking of are quite different, then you may want to put each one in it's own new Ad Group, in order to take advantage of getting the keyword in the ad copy.

Before you try this, however, are you certain that the keywords in question do not exist elsewhere in the account?

You may wish to use the 'Search my campaigns' tool (at the top right of Campaign Management pages) and find every place in the account in which those keywords occur. Then delete them everywhere before attempting to reuse them in a new Ad Group. If this isn't done, then they'll just be disabled again immediately.

AWA

Jazzy




msg:1144156
 10:24 pm on Mar 22, 2005 (gmt 0)

Thanks for replying, but right now for example I am dealing with a two word phrase that is ctr 1.4%, I've always unchecked google network ad partner sites before even starting campaign. I am certain the words are no where else.
I need a specific answer why I have many of these disabled with no impressions or an ok ctr.
For now I will delete them, and try to add em again in something new.

mwilliams




msg:1144157
 10:36 pm on Mar 22, 2005 (gmt 0)

I agree with Jazzy.... I just don't understand *why* certain keywords are being disabled (or put on hold), especially immediately after they're created. It's frustrating.

AdWordsAdvisor




msg:1144158
 1:44 am on Mar 23, 2005 (gmt 0)

I agree with Jazzy.... I just don't understand *why* certain keywords are being disabled (or put on hold), especially immediately after they're created. It's frustrating.

Mwilliams, please see msg #2 in the thread below, which speaks to your question:

[webmasterworld.com...]

AWA

delizia




msg:1144159
 12:43 pm on Mar 23, 2005 (gmt 0)

I am having the same problem. Main keyword of one of my businesses disabled in broad match while "normal" in exact match.

Yet a lot of people write "how do I find a widget", so...

I made not just a new ad group for that word, but a separate campaign, targeted to only one country. The ad is also very targeted, like

Looking for a Widget?
We got Widgets

etc

Result? Disabled after 2 impressions.

What else can I do?

AdWordsAdvisor




msg:1144160
 11:12 pm on Mar 23, 2005 (gmt 0)

...Main keyword of one of my businesses disabled in broad match while "normal" in exact match.

This is actually quite common, delizia, as exact match keywords are more 'targeted' - and by definition limit one's impressions to folks who are looking for that exact thing. Thus, they tend to get a higher CTR (although there are certainly exceptions to this).

On the other hand, broad matches can allow a lot of 'noise', unless carefully selected, and 'protected' with an appropriate list of negative keywords.

Single-word broad-matched keywords, in particular, are notoriously difficult to keep at 'normal' status.

Result? Disabled after 2 impressions.

What else can I do?

Assuming that you've actively deleted the disabled keyword everywhere it appears in the account (and this is really critical), before creating the new campaign/Ad Group, then it sounds as if this keyword has a pretty bad history - both in your account, and in it's overall historical use. Not every keyword can be re-enabled - and this may be one of them.

If this is the case, then it may be time to explore other, more targeted, keywords.

You may also want to contact AdWords support and ask for advice on the particular keyword(s) in question. We are really limited in this Forum, in that we can't see your account, and advice - by definition - remains pretty general.

AWA

Jazzy




msg:1144161
 6:04 am on Mar 24, 2005 (gmt 0)

Result? Disabled after 2 impressions.

What else can I do?
--------------------------------------------------

Has happened to me for many words now, very important ones. For one campaign the most important 3 word phrase there is! Whole site revolves around this phrase. Mabey a long time ago I bidded low, and was on page 30. Much later and more learned, now even with the best ads I can make and a bid 5x as high IMMEDIATELY disables with an impression if I am lucky to even get one.

I've been reading this forum alot lately, and this is the Main thing people are so frustrated at.
It is very lame indeed.

HitProf




msg:1144162
 1:34 pm on Mar 25, 2005 (gmt 0)

Before you try this, however, are you certain that the keywords in question do not exist elsewhere in the account?

It's still a miracle to me why Google disables keywords, and not particular instances of that keyword if it's in more than one place. The same keyword can run very well in one campaign and perform badly in another. Why nagging advertisers with disabeling all of them? This is especially hurting the non professional advertisers who have a business to run.

No! Keep it the way it is! This way we have our hands full of reviving broken accounts of DIY advertisers

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