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Adwords Feature
A feature which can be added
james_allot




msg:1133786
 1:10 pm on Mar 18, 2005 (gmt 0)

We all know that if the daily budget is less than the recommended budget then our ads are not displayed 100% of the time. But I am managing a campaign where I feel that my ads should be displayed 100% of time even if my daily budget burns out in the morning itself.

In my opinion Google Adwords should leave the decision of whether to spend the daily budget evenly throughout the day or to display the ads 100% of time (irrespective if it burns out in the day itself) to the advertiser. Maybe they can provide a option similar to "Automatically optimise my Ads serving".

I am managing a campaign where it is essential of not to exceed the daily budget but at the same time, I would like to serve my ads 100% of time.

Is there any other way to achieve that?

 

Robsp




msg:1133787
 1:39 pm on Mar 18, 2005 (gmt 0)

Bring the amount of keywords and your max cost per click down. That is the only effective way to manage your budget, while making sure your ads are showing 100%

james_allot




msg:1133788
 4:41 pm on Mar 20, 2005 (gmt 0)

I already tried that. I even narrowed down the countries list. But still there is a difference which means that my ads will not be served 100% of time.

My point is that why shouldn't the ad serving option(100% or evenly distribution throughout the day)should be left to the advertiser? If the daily budget is less than recommended budget then let the advertiser decide whether his ads should be served 100% of time (even if the budget burns out in the morning) or allow the ad distribution throughout the day.

AdWordsAdvisor




msg:1133789
 6:25 pm on Mar 21, 2005 (gmt 0)

We all know that if the daily budget is less than the recommended budget then our ads are not displayed 100% of the time. But I am managing a campaign where I feel that my ads should be displayed 100% of time even if my daily budget burns out in the morning itself.

My point is that why shouldn't the ad serving option(100% or evenly distribution throughout the day)should be left to the advertiser? If the daily budget is less than recommended budget then let the advertiser decide whether his ads should be served 100% of time (even if the budget burns out in the morning) or allow the ad distribution throughout the day.

james_allot, I'll be happy to pass on this feedback, as an option to consider adding in future.

I am assuming, btw, that you mean you'd like to have the option to have your ads delivered full time until the budget is met, at which point they would stop being delivered - right?

I ask this because some advertisers are disappointed to learn there is not a way to have their ads show 100% of the time, even after their budget has been met. I've had more than a few requests in the past for the ads to keep showing, but be unclickable, for branding purposes.

That, however, would not be such a great user experience, eh? Heheh. ;)

AWA

ElizabethReynolds




msg:1133790
 6:44 pm on Mar 21, 2005 (gmt 0)

AWA, I'd like to second the desire for the ability to choose when your ads can display. say google estimates it would take $6 for your ad to run on every search, and you can only pay $2, then google could show your ad 1 out of every 3 searches.

Or, as my boss would like, choose what time of day you'd like your ad to start. (say noon rather than midnight, or however it works at the moment) I have absolutely no idea how you could put this in to play, but thought I'd throw in there what she'd asked for :)

-ER

Robsp




msg:1133791
 7:33 pm on Mar 21, 2005 (gmt 0)

I would prefer better accuracy of the daily budget calculations. Quite often Adwords says budget OK but the ads are not showing. Having to check this manually is a major pain in the @$%#^

I vaguely remember that the budget estimator works with a fixed CTR. If it does, it better starts looking at the average campaign CTR.

G is leaving money on the table here...

james_allot




msg:1133792
 3:20 pm on Mar 23, 2005 (gmt 0)

james_allot, I'll be happy to pass on this feedback, as an option to consider adding in future.

Thank You :)

I am assuming, btw, that you mean you'd like to have the option to have your ads delivered full time until the budget is met, at which point they would stop being delivered - right?

Yes, exactly. After all what is the harm in letting the advertiser decide that.

I've had more than a few requests in the past for the ads to keep showing, but be unclickable, for branding purposes.

That is indeed a strange request. But we all know that such requests will never be implemented :)

AdWordsAdvisor




msg:1133793
 10:38 pm on Mar 23, 2005 (gmt 0)

After all what is the harm in letting the advertiser decide that.

Completely agree, james_allot.

I'm not technical enough to know how easy or difficult this would be to implement - but I'll absolutely pass the idea on. In fact, it's already in the Advertiser Feedback Report. ;)

AWA

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