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When will you reach my daily budget?
Atleast half of it
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msg:1112454
 7:47 pm on Mar 7, 2005 (gmt 0)

I have several of ad campaigns and the budget for each of them are greater than $10,000 but not once have I gotten close to that or close to the recommended daily budget (which was at about $4,500).

What can I do if anything to make Google send more clicks/views my way? I've been advertising with them for about 6 months now and spent a lot of money with them but I want to spend more now. And ideas out there?

 

keywordguru




msg:1112455
 4:45 pm on Mar 8, 2005 (gmt 0)

The funny thing about adwords is some markets you can have a budget that is sky high, but the volume of traffic is not always there.

Depending on your market, that may or may not be the case. I would recommend the obvious to start:
-Beef up your keyword lists and target markets. Spread the spectrum to get those people who may be intersted from all angeles
-Turn on the Search Network and Content Targetting (This is always a sure way to get more traffic and spend more)
-Turn on farther targets and countries/languages if it fits your product or service.

I do have to add the comment that "Spending More" IS NOT always the answer. I find that many of times the money that is being spent is usually wasted on possible customers and is just not targetted enough. What I mean is, if the keyword has an estimated number of visitors, but you are wasting these visits on bad landing pages, and less targetted offerings, then this can be your problem.

If you aren't tracking with your own system or a third party one, this is the first step. The next thing is to get a good split tester and conversion tracker in place.

My last suggestion is, if you have extra funds to spend, possibly pay a professional to do everything for you the right way and you will be sure to get the most out of every click.

These are my comments from all angles. Take them positively.
KG

Karmatar




msg:1112456
 5:04 pm on Mar 8, 2005 (gmt 0)

What is your Click Through Rate? If you improved your advert copy you might find that the increase in click through rate caused you to spend more money. Take your best ad and try and rework it, then add it to the group for testing.

Another simple way to increase traffic is to increase the max Cost Per Click (unless you're at position 1 for all your keywords).

In all of this you've got to make sure that you're still getting a decent ROI (it'll probably slip a little, but watch it doesn't go down too much). Spending more money on traffic doesn't mean that your visitors will spend more on your site.

keywordguru




msg:1112457
 5:20 pm on Mar 8, 2005 (gmt 0)

Much Agreed Karmatar,
Fine tuning your best ads is always a good way to spend more effectively and efficiently. Top that with split tested landing pages and you are sure to convert.

The idea is to raise your convesion while spending less!

As we all know, adwords is all based on a number game and the better numbers win.

Overture is also an option. The difference is that if you want #1 for a keyword, you pay top dollar and get it. With Google Adwords it is just not that easy. I personally appreciate adwords because the "better man wins" the position and it actually takes some skill and know how to be the best and get the top. Yet the dollar always plays a strong point.

KG

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msg:1112458
 7:48 pm on Mar 8, 2005 (gmt 0)

Thanks for the responses everyone. They keyword list I currently have is good and is very effective which is why I want more traffic to be delivered to my keywords. I am using my own tracking system and able to view my ROI for each keyword I have so I have the keyword list, I just want as much traffic as possible going to those keywords. My ctr is from 0.9% - 2.4% for the different campaigns I have. And about turning it over to a professional, I just donít feel comfortable with someone having control of all my hard earned money like that :-)

Also, I use overture as well and they have no problem with taking money from my credit card daily.

keywordguru




msg:1112459
 8:19 pm on Mar 8, 2005 (gmt 0)

Well it is good to hear you are already tracking ROI and clicks in house. That is one of the biggest mistakes I find.

I would say that now you just need to start tweaking your adword skills and start finding patterns. I have been doing adwords since their early days and have learned boat loads in the process. The ability to get higher in the ranks and pay less is very possible if you can learn your market, your competition, the visitor clicking patterns, and the bid price game that goes along with it all.

I would next suggest that you begin split testing as well. What one may love, another may have, and vice versa. So take a page, change it up, and put the two head to head in a dynamic tracker. On a budget I would recommend Adtrackz or Dynatracker to do the job.

About hard earned green in someone else's control, I also understand this. That is usually the hardest thing to do. Especially with so many people saying they are the "PRO's". Just keep in mind that if someone actually knows their tricks, they can save you money in the end without having direct access to the funds as long as you are willing to make the necessary changes.

You sound involved enough where you should be able to handle it all and get the numbers you desire.

Let me ask, with Overture, does it spend as much as you allow? or does it also fall short of your hoped amounts?
KG

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msg:1112460
 9:35 pm on Mar 8, 2005 (gmt 0)

I like your idea about having two separate pages and comparing the two, I will give this a try soon. Also, do you use Adtracks or Dynatracker? I check both out and they seem to be good but I want the best.

As far as using someone else, have you ever used someone else to manage your campaigns? J/W... If it came down to it I would strongly consider using someone else to manage a few things and start off by setting aside a small percentage of my overall budget for them.

With overture, it changes rapidly day-to-day but overall it spends as much as I want. The only thing I hate about overture and why I wont use it as the only source is because their stats and reporting sucks, as well as the ability to manage keywords and ads.

keywordguru




msg:1112461
 1:50 pm on Mar 9, 2005 (gmt 0)

About the split testing, I actually have and use both:) If I had to choose between the two. I'd say Adtrackz is better only because it allows dynamic campaign creation. So once you create a special url in a special format with the keyword for your campaign, it automatically creates everything for you and you don't have to manually create everything. It is automatically created and tracked. So that is nice. I'd go with adtrackz;)

In terms of someone else managing my campaigns, no, I have not. The reason is because I am actually a professional and this is what I do. Now my suggestion comes from my experience and seeing how much people have been helped. If you don't want to give direct fund access, you can always consult to have someone help monitor, or at least get you all set up. It seems like you have a pretty good grasp of things though. Yet there is always room for improvement from another eye. Depending on your situation you may or may not need someone.

About Overture, yes, their system definitely seems a bit lacking. I personally set up my own tracking and only log in there to set prices and watch my dollar. Overall, if you choose the right collection of tools on your end their interface won't be of much use any longer.

Hope that helps a bit.
Feel free to pm with questions.
KG

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