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How daily budget affects
Increasing limit to maximum works?
silverbytes




msg:1143732
 10:12 pm on Mar 2, 2005 (gmt 0)

My daily budget is set to $30. I spent less than that in a whole month actually since I target specific words and phrases.

But I don't understand completely if raising that daily limit would help me.

My question: if I set it still higher: $99 will my add be show more times?

My fear is some kind of fraud occurrs and then I should pay for those $99 daily (in few days that would be lot of money).

So should I keep with my $30 daily limit or increase?
I think I get good results form adwords (traking adwords didn't help me much but I sell something and people say the saw the ad)

 

sem4u




msg:1143733
 10:23 pm on Mar 2, 2005 (gmt 0)

Go to Edit Settings on the first screen and click on Recommended Budget. This will give an idea of what your budget should be.

Only put your budget up to a level that you can afford each day. If there is fraud Google are quick to offer refunds. I have had a couple without even asking.

AdWordsAdvisor




msg:1143734
 11:23 pm on Mar 2, 2005 (gmt 0)

Go to Edit Settings on the first screen and click on Recommended Budget. This will give an idea of what your budget should be.

This is good advice. (Look for the link that says 'Edit Campaign Settings' on the campaign page.) If your budget shows as 'OK', it is quite possible that raising your budget from $30.00 to $99.00 will not actually result in an increase in traffic.

If that turns out to be the case, then I'd suggest considering using more keywords, so long as they are still well targeted.

Even better would be to organize your account around extremely targeted Ad Groups. In this scenario, each product or service that you offer has it's own Ad Group - with a crisply written ad about that one thing, and a carefully chosen list of keywords about that exact same thing.

BTW, silverbytes, I noticed in another thread that you were looking for good AdWords resources. In my opinon, an excellent (and free) resource would be the AdWords Learning Center, which you'll find right here:

[google.com...]

AWA

silverbytes




msg:1143735
 6:05 pm on Mar 3, 2005 (gmt 0)

Ok thanks you both!
Does that means that I should set my budget to the lowest possible as long as that be "Ok" in the budget calculator?

Raising doesn't help at all?

running scared




msg:1143736
 6:49 pm on Mar 3, 2005 (gmt 0)

Although I haven't checked recently, the recommended daily budget certainly used to often be way off the mark.

As such we always have our budgets set well above recommended - not least because as you naturally expand the campaign you may forget to increase the budget. Nothing worse than finding out you have missed opportunities to make cash!

AdWordsAdvisor




msg:1143737
 8:26 pm on Mar 3, 2005 (gmt 0)

Does that means that I should set my budget to the lowest possible as long as that be "Ok" in the budget calculator?

silverbytes, this question is not as straightforward to answer as you might imagine. There are other factors that can impact this, as running scared implies - notably having lots of keywords with very high CTR, which can throw of the recommended budget calculation.

At the bottom line, and until you are completely comfortable with how AdWords works for you, I'd follow this rule:

* Never set your budget higher than you are comfortable paying in a day.

Then, watch your return on investment. If you're making more than you spend, then consider increasing the scope of your advertising, and your daily budget.

AWA

chubba




msg:1143738
 3:52 pm on Mar 5, 2005 (gmt 0)

As far as i know, if you are not hitting your daily budget then your ad will be appearing constantly. If you hit your daily budget then Google starts to work out how often to show your ad so that it is shown evenly throughout the day and hit your daily budget.

As you say you only have a few very specific words and phrases then it does sound as if the traffic is simply not there to bring in $30 worth of clicks so the suggestion to develop your campaign with more relevant words and phrases is good advice.

Splitting these words and phrases into campaigns will help you work out what brings in the clicks and also what converts well so do take time to set up your camapigns in a logical manner!

If you can optimise your campaign Google will have no trouble hitting your daily budget every day, but only if the market is there to do it!

Chubba

AdWordsAdvisor




msg:1143739
 6:26 pm on Mar 8, 2005 (gmt 0)

As far as i know, if you are not hitting your daily budget then your ad will be appearing constantly.

Just wanted to jump in and clarify, as this is actually not correct.

Second by second the AdWords system is working to anticipate how much your ad can show over what is left of the 24 hour day, without exceeding your budget. And then adjusting delivery, second by second.

The system is not primarily looking to see if you have hit your budget so it can then stop. It is actually far more complex that that. And if one's actual budget is less than the recommended amount there is an excellent chance that the ads will not be showing 24/7, even when the budget has not been met.

AWA

dave741




msg:1143740
 9:23 pm on Mar 8, 2005 (gmt 0)

OT: Hey man, I need a help.
How do you attract AWA, so she answers your questions so often? I have real problems, detail descriptions (even from some QGAP) and she tends to ignore my thread :-(

Are you sending flowers to her? Or deas she likes chocolate?

I am happily married, so my offers have some boundaries, but I would really like to know what to do...

Thanks

killroy




msg:1143741
 11:37 pm on Mar 8, 2005 (gmt 0)

Hmm, I have a campaign running that I'd love to spend more on. The recommended budget is over $1200, and I set it currently at $300. But it's never even crossed $50/day. I've even tried settign it higher, to over $900 but I am also scared that suddenly the spending would go so high.

I'd happily spend around $100-$300, and the recommended budget of over $1200 seems to indicate the market is there, so how can I get it to spend more of my money?

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