homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

If I change the landing URL...
does it constitute a change in the ad?

 1:24 am on Feb 15, 2005 (gmt 0)

I have an ad group with a long history and a high historical CTR. This helps in placement and allows me to bid lower than I otherwise would. So that's good.

If I change the URL to modify some tracking code, will this be considered a change in the ad? And if so, will that mean my historical CTR will be wiped away? Because I don't want to go back to the default CTR used in calculations for new ads, as that would require me to bid higher to maintain a decent position.



 1:26 am on Feb 15, 2005 (gmt 0)

I believe that it's considered to be a change in the ad (so it's reviewed again before going out to the content network) but the historical CTR still applies.


 7:59 am on Feb 15, 2005 (gmt 0)

I think the history is based on keyword level. So changing an ad(or destionation URL) will have no influence on the history of your keyword.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved