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Dear AdWords, Whatever you did yesterday...
... keep doing.

 3:30 pm on Feb 3, 2005 (gmt 0)

AdSense Related Thread: [webmasterworld.com...]

Traffic Patterns with Adwords

For those of you that track traffic patterns, and have high-volume campaigns (> 1 million impressions per day), have you been seeing anything weird lately?

Over the last two weeks, we've seen the stragest things ever.

Traditionally, Monday is always our best day in terms of traffic from Adwords. Everyone has a best day, I'm sure, but it's probably different for everyone. It will certainly be tied to what type of products or services you offer.

This week especially has been weird. Impressions dropped in half one day, and doubled yesterday from their previous numbers last week on that day.

So, has anyone else been seeing completely wonky traffic patterns in the recent past?

Whatever it is, the jury is still out whether it's good or bad. One thing I know - our traffic used to be a nice U shape. Now it's jolting all over the place. Specifically, at 4 PM EST yesterday, we have reason to believe there was a major change at Adwords.

[edited by: Brett_Tabke at 9:40 pm (utc) on Feb. 3, 2005]
[edit reason] added link to adsense thread. [/edit]



 3:40 pm on Feb 3, 2005 (gmt 0)

Something is wonky [webmasterworld.com] with Adsense. Maybe it's all the part of the same issue.


 4:07 pm on Feb 3, 2005 (gmt 0)

Nowhere near your levels of volume, bakedjake, but, in my small world, yes, over the last two weeks traffic has been strange. I posted elsewhere that impressions have doubled recently, and now, for the first time since I started adwords, I've had to up the daily budget.

Last Mon-Fri saw traffic reach a nice plateau (relative to the new, higher volumes I'm experiencing), with usual weekend dips. Up to this new working-week plateau again for Monday & Tuesday this week, then crunch; down by one third yesterday.

All most unusual based on past trends.

I'm really not quite sure what to make of it all as yet.



 4:12 pm on Feb 3, 2005 (gmt 0)

Something did seem to be up yesterday. On three accounts I could only spend 1/2 to 2/3 of the budget. These are accounts where a suggested budget increase is mentioned.


 4:41 pm on Feb 3, 2005 (gmt 0)

So, has anyone else been seeing completely wonky traffic patterns in the recent past?


The big AdWords clean-up begins... [webmasterworld.com]


 6:04 pm on Feb 3, 2005 (gmt 0)

> doubled yesterday

For me its like a 60% increase in traffic yesterday and yes its a multimillion impression account ...But the ROI sucked though :(


 6:05 pm on Feb 3, 2005 (gmt 0)

gopi, that may be clickfraud. You may want to look further.

I should add: My return on ad spend was the best it's ever been. This was certainly legit traffic.


 7:37 pm on Feb 3, 2005 (gmt 0)

Could this be related to the quarterly release of their financial data?

The thought process could be - I read how wonderful Google did in Q4 2004. Then I read that 95% of Google's revenue comes from these advertisements. Wait, let me see how these advertisements look, by searching on Google. Hmmmm... So if I click on these ads, Google gets more money. Let me check that out. Oh.. this ad also looks good, let me check that out also. And so on. You get the idea....


 8:36 pm on Feb 3, 2005 (gmt 0)

Traffic volumes were big yesterday no doubt about it


 9:35 pm on Feb 3, 2005 (gmt 0)

No Jake ,I checked it ,seems somehow there is a increase in search traffic .


 12:17 am on Feb 4, 2005 (gmt 0)

I haven't noticed anything terribly unusual lately..


 8:18 pm on Feb 4, 2005 (gmt 0)

Yes, it certainly is an increase in traffic. I'm pretty sure it is just due to less competition from all the direct to merchant ads being dropped. That's exactly when it started happening dramatically for me. Yes, ROI went down, but total revenue went up - way up, so who cares about ROI at this point. We can work on improving that now. I'll take the traffic and the extra revenue for now!


 5:52 am on Feb 5, 2005 (gmt 0)

What do we make of this?



 6:38 am on Feb 5, 2005 (gmt 0)

Brett, read that on a popular hacker site. Interesting concept indeed, the more people research the more things will become fool-proof(eh) and things will advance (assuming the money permits)


 11:22 am on Feb 5, 2005 (gmt 0)

Good find Brett!

Searching from Sweden through google.com I see no ads whatsoever for some very competitive keywords (mentioned in the article and in the comment at the bottom). Google.se still show them though.

Might it also have something to do with advertisers turning their ads off for Super Bowl weekend?

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