| 10:05 am on Jan 27, 2005 (gmt 0)|
Have no experience with this but the question is: Are you looking for high CTR ads or ads with the best conversion?
Those are more often than not, not the same. A good ad "prequalifies" prospects as well (along with interesting them ofcourse).
| 10:15 am on Jan 27, 2005 (gmt 0)|
Well i am after both a good ctr and conv.
But i suppose the question i'm really asking is it worth making adgroups with just 4-6 kewyords in that all have a high predicted click/day or shoudl i go the throw all the relevant/slightly relevant keywords i can into it.
Also is it worth putting the same keywords in more adgroups to get more exposure or does google penalise this.
| 10:25 am on Jan 27, 2005 (gmt 0)|
I suggest to first have more keywords in a group, see which keyword/ad combinations are working for you and then split them up (this usually takes a few months).
More groups means more management time...
Welcome to webmasterworld BTW!
| 10:44 am on Jan 27, 2005 (gmt 0)|
Thanks for the advice, and the welcome.
I have been at it for about two months now and all the relevant kewywords are getting realy small ammount of clicks compared to the predictions and are average pos isn't to low either and are campaign's are doing poorly.
Could this be a text ad issue (if so were screwed cos are marketing dep. is crap i mean they got me doing it this and i'm I.T. and they bollock me for not doing ads right ffs).
| 11:32 am on Jan 27, 2005 (gmt 0)|
If keywords are relevant and CTR's are low than you ads are not good enough. Try using variable titles (dynamic keywords) to see what happens (search this forum for how to do this).eWhisper probably has the right URL at hand (the king of bookmarks).
You can always outsource your campaign if marketing sucks :)
| 1:52 am on Jan 28, 2005 (gmt 0)|
You can't put the same keyword in more than one account, because then G would be showing more than one of your ads at the same time which is not allowed.
| 4:16 am on Jan 28, 2005 (gmt 0)|
|Also is it worth putting the same keywords in more adgroups to get more exposure or does google penalize this. |
If you have the same keyword in the same account (assuming you're not doing this to split out content vs search or different geo targeted areas - that's a different story), then only one ad will be shown at a time, so your keywords will be fighting each other for exposure. Much better to keep it in one ad group and maximize a keyword in one place.
| 5:17 pm on Jan 28, 2005 (gmt 0)|
then only one ad will be shown at a time, so your keywords will be fighting each other for exposure.
Is this true? It was my impression from speaking to AdWords CS that the second time a keyword is added to a second AdGroup, the ad(s) from the second AdGroup will not show AT ALL