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Writing an ad copy within the Guidelines
while using Capitalization in all the Words?
qwer




msg:1110016
 8:55 pm on Jan 24, 2005 (gmt 0)

I find the AdWords Guidelines a bit confusing.
Is it allowed to use Capitalization in all Your Words in Your AdWords Ad? Like: Widgets For Sale
Low Priced Widgets! Check Out The Deals Now!
or you have to write: Widgets for sale
Low priced widgets! Check out the deals now!,
As your ad has to be gramatically correct to comply with the AdWords Guidelines.

 

inasisi




msg:1110017
 9:14 pm on Jan 24, 2005 (gmt 0)

It is fine to use Caps for the first letter your words. So "Widgets For Sale" is fine but not "WIDGETS FOR SALE".

Fischerle




msg:1110018
 10:00 pm on Jan 24, 2005 (gmt 0)

Also, that ad you use as an example would not be approved because it has two exclamation points. You are allowed a maximum of one.

AdWordsAdvisor




msg:1110019
 10:22 pm on Jan 24, 2005 (gmt 0)

Also, that ad you use as an example would not be approved because it has two exclamation points. You are allowed a maximum of one.

qwer, it sounds as if you probably already know this - but just in case, for a rundown of the the Guidelines, it is well worth spending a few minutes with this page:

Google AdWords Editorial Guidelines
https://adwords.google.com/select/guidelines.html

AWA

PS - I seem to have caught a bug, and am heading home shortly so that I don't get the rest of the team sick. Back tomorrow, with luck.

qwer




msg:1110020
 10:34 pm on Jan 24, 2005 (gmt 0)

Yes, I know that it is allowed to use capitalization of your words in the title, but I was asking about using them in all the text, like:
Widgets for sale
Low Priced Widgets!
Check out the deals now!
I was reading the AdWords Guidelines, but they are a bit confusing about that.


patient2all




msg:1110021
 1:19 am on Jan 25, 2005 (gmt 0)

I capitalize every word in the title and both lines of text except prepositions and articles and have never had an ad rejected on that basis.

patient2all

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