I was just reading about the blossoming idea among companies for paying bloggers to talk about their products in their blogs.
Then I thought, wouldn't it be nice if I could see which blogs my adwords contextuals were appearing on... Then I could hit up those bloggers for a plug in their blog. With my adword right next to it, it would certainly boost the response.
I know, I know. It's not going to happen. Google barely tells us what avenues our ads show on let alone how often. The 1000's of blogs out there would make it impossible to do this.
But it is still nice to have a "what if" to think about.