Hello, I was toying with the idea of useing the names of my competetors sites as keywords for google. Does this seem too low brow to you? I was thinking about it, and it seemed to me there was nothing wronjg with having an alternate source pop up when they are looking for something. It's what adwords is all about.
Yeah, Mike has it right.. to be legit you have to have a comparison page. That doesn't mean that it's impossible to do it without one, but it you don't you leave yourself open to your competitor complaining and google removing that ad (or even a lawsuit).