We've compiled some tips geared to help Google Advertising Professionals like you.
New! Check out our marketing tools - which include AdWords materials, a customizable presentation, and more - to help you sell AdWords advertising and promote your services to clients. You can find this new Marketing Tools link on your Pro Center page. Did you know? You can use the Jump to client menu listed above to toggle quickly between client accounts from most views. Learn more about My Client Center.
So, I log into the MCC today, and see the above in a highlighted box at the top of my MCC.
Seems Google is trying to help the agencies sell my accounts.
New materials: 1. Educating clients on AdWords (.pdf) 2. Customizable business presentation (.ppt) 3. Lessons on selling AdWords (flash) 4. Advertiser success stories
Interesting first step to the MCC. I'd rather have seen more functionality to the account, but at least it's a start.
I agree and have no problems selling Adwords to my prospective clients. I would certainly not use the proposed stuff. In my presentations I have 1 slide on Adwords and the rest is about the customer's business issues.
Funny to see how a technical company tries to do marketing :)