Perhaps the term "AdWords" is fast becoming a misnomer.
Contrary to an earlier post which complained that advertisers have "sites that have discovered how to monetize PPC Adwords campaigns with minimul (sic) work and hassle", what is inherently wrong with that?
When I heard about AdWords, I said these must be for people to sell things. As far as minimal work and hassle, it takes some talent to create a compelling sales pitch in 100 characters. Even if that talent should come easily to many of us, does that go against the spirit of the marketplace? Must we now include an essay on the history of the television in order to advertise a plasma TV for a merchant?
"Minimal work and hassle" seems to describe the business model for the largest entities on the internet today. Phone contacts are purposely buried in order to minimize inquiries from the public. Company emails often insist they cannot be replied to. Everything possible is done to keep revenue coming in without giving anything back to the paying customer and to ensure labor costs are kept to a minimum.
Why should only affiliates be judged to be acting improperly for keeping time and materials to a minimum while operating with a much smaller profit margin?
For that matter, I'm tempted to say that "minimal work and hassle" can be said of Google operations of late. Phone #s? Stock answers to emails, email responses that do not address the question asked at all, no answers at all if the question is too hard. They clearly lack enough reviewers to handle the ad volume on a timely basis (though they outdo Overture by a mile).
This humble affiliate includes his home phone # on what may soon become insufficient content "landing" pages and also answers all emails personally, often researching a question for an hour without the expectation that it will result in a sale (and a $2.00 commission).
If Google wants to improve its AdWord results, they should be scrutinized for honesty and accuracy, not to dismiss affiliates because it's obvious their main objective is to make a sale.