Hello, I am about to start an adword campaign for the first time. Could anyone recommend any good online articles or websites that offer reliable help and tips? Or is it just a case of jump in and learn as you go along? Thank you :-)
Yes - if you have any specific questions, ask away! As a new AdWords advertiser, you should experiment a lot during the first 30 days. By trial and error and by reading previous WebmasterWorld posts, you will learn a lot and probably become an expert. I won't be surprised if you start helping out other AdWords users after a month ;)
vibgyor79 hit the nail on the head: spend the first 30 days experimenting. I started my first adwords campaign a little less than a month ago, and my first few days got an absolutely abysmal sub-0.1% click through rate. Google even dropped the frequency of my ads, and I had to go reactivate and got the message "If you have to do this again you'll be charged more money".
Less than 30 days later, I'm nearing 2.0% average CTR. One particular ad/keyword set is averaging about 7%. Wish I could get some of the others that high. :)
There are a lot of tips floating around, but I don't think there really is any magic bullet for this. But AdWords gives you a great opportunity to get EXTREMELY fast turnover for trial and error, so use it. Find what works for you, and ditch anything that doesn't. Don't be afraid to try LOTS of combinations.
Thank you all for your replies. I am assuming that the best way to make adwords work is with as many different targetted ads as possible rather than one ad with hundreds of key words? I have already seen that some keywords are getting 0% CTR while others seem to be 1-3%, although it is much too early yet to get a clear picture.
The major issue will be ROI :-)
What is supposed to be a good conversion rate from clicks to sales? I realise it depends on many factors but is there a rough industry standard? Thanks Justy :-)