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Google AdWords Forum

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Google and Fastclick?
Is Google placing somekind of adwords via Fastclick
Ed_Gibbon




msg:1150732
 3:14 pm on Mar 14, 2003 (gmt 0)

I run Fastclick banner and skyscraper ads on my site. Recently I noticed a new kind of ad: ads with real text and links (not gif images). Looking at my Fastclick control panel I see they are listed as coming from Google -- and that there is a warning "may contain competitive links". The ads seem targeted based on the content of my site. This is new (as far as I know). Anyone else know anything about it?

 

Luckenbach




msg:1150733
 3:37 pm on Mar 14, 2003 (gmt 0)

"The ads seem targeted based on the content of my site. This is new (as far as I know). Anyone else know anything about it?"

Fastclick has been serving google ads to my site, Sailing Texas, for the past few days. A lot. Income has gone up 20-30%, which I like. They are paying $.65 CPM and clicks do not register in your fastclick statistics.

They are EXTREMELY well targeted, at least on my site, with ads relating to websites about sailing, boating or travel. A couple of comments on another board inferred that humor sites are not getting many ads. I'm getting a lot so far.

They are all just text with links to other sites, on a white background. What an idea, stands out like a sore thumb! Anybody know how to find out what the CTR is for these ads?

When clicked on they do not spawn a new window, they take the window your site is using.

So far I like them, they seem informative and relevant. They load fast and are not annoying. And they pay well, what more could you want? (is there a catch?)

When can we here from some advertisers using them? Are they working well?

Is Google on the stock market?

figment88




msg:1150734
 4:06 pm on Mar 14, 2003 (gmt 0)

There was some discussion of this over in the AdWord forum:
[webmasterworld.com...]

The addition of the FastClick alert might be something new based on posts there.

Boy-oh-boy dynamic URLs on AOL suddenly get fixed after I gripe here, now adwords on FastClick get changed. I think I'm going to have to invoice Google for Product Management Consulting and pay WebMasterWorld a finder's fee.

Ed_Gibbon




msg:1150735
 4:17 pm on Mar 14, 2003 (gmt 0)

They are EXTREMELY well targeted

The ads I've seen seem to be targeted on a page-by-page basis. My site is devoted to cooking and recipes, and I have seen ads that are related to the ingredients on a particular page (hot chile peppers, coconut milk, etc.)

I wonder if it's necessary to be well indexed by Google in order to get the Google/Fastclick ads on your site. How else would Google know what the page is about. Interesting, and smart!, use of their index.

Chef_Brian




msg:1150736
 4:21 pm on Mar 14, 2003 (gmt 0)

Hey Ed,

Brian here from Awesome Chef, yes I too have the ads running. Also very targeted with links to cooking and chef related products and sites. This looks nice as it will increase my cpm income as you mentioned. Looks good ;-)

Brian

Luckenbach




msg:1150737
 6:08 pm on Mar 14, 2003 (gmt 0)

Yes, they seem to be matched to the page displayed on. Amazing. I saw a skyscraper on my sailboats for sale page and it had 3 links to other sailboats for sail in it!

It is almost like having an automatic google search on the page. I wonder if all the links they use are to paid advertisers? Will the sites that are just on the net and not paying google also be shown?

Ed_Gibbon




msg:1150738
 7:27 pm on Mar 14, 2003 (gmt 0)

Will the sites that are just on the net and not paying google also be shown?

Maybe . . . when pigs fly? I seriously doubt it, the point seems to make money for Google (and webmasters showing the ads on their site). Like Seinfeld would say: not that there's anything wrong with that!

top5jamaica




msg:1150739
 8:03 pm on Mar 14, 2003 (gmt 0)

[webmasterworld.com...]

Brett_Tabke




msg:1150740
 8:41 pm on Mar 14, 2003 (gmt 0)

And another earlier thread. [webmasterworld.com...]

Wow, this is big news.

Ed_Gibbon




msg:1150741
 9:14 pm on Mar 14, 2003 (gmt 0)

Traditional banner network FastClick has begun running Google text ads through it's network.

actually,

Traditional banner network FastClick has begun running Google text ads through its network.

GoogleGuy




msg:1150742
 9:49 pm on Mar 14, 2003 (gmt 0)

Yay! Ed_Gibbon and Luckenbach, sounds like the relevancy is really accurate for your sites--that's great! The banner ad providers can offer more money to you, and your pages improve because now the ads are actually really relevant to the content on that page (recipe ingredients, saleboats for sale, and so on). It's nice to see site owners able to easily make their pages better while making more money at the same time. :)

The other threads above examined things from an advertiser/webmaster perspective, so I'm glad to see site owners talking about this. The program is already really good, and expect the ads to get even more relevant over time. I don't think anyone but Google has the technology to pull this off--I'm glad that the ads are working well for you!

Luckenbach




msg:1150743
 10:17 pm on Mar 14, 2003 (gmt 0)

I think they're working well, GoogleGuy. Maybe this is what is going to make online advertising really WORK again.

Maybe you can charge enough for this to return us to $5 CPM!

I'm still curious whether or not sites that do not pay Google are ever included? If they were, it would make the results even more relevant and helpful. And more believeable.

Key_Master




msg:1150744
 10:36 pm on Mar 14, 2003 (gmt 0)

Well **damn**, that explains the competitor banner ads I've been seeing on my site. I saw the Google banner option but didn't put the two together (no alert for me).

Would this explain the Mediapartners-Google/2.1 spider hits?

figment88




msg:1150745
 11:10 pm on Mar 14, 2003 (gmt 0)

While individual mileage will vary, I do not see how anyone can think these content ads are a good idea compared to alternatives.

As an advertiser, someone else pointed out on the other thread that content ads are worth only about 40% of search ads. I think that's a pretty good rule-of-thumb. I'd probably even add that I wouldn't want to pay anymore than a certain amount per click (approx $0.25) for even my highest margin terms. There is just too much accidental clicks (esp. with skyscrapers), curiosity clicks, webmaster clicks, etc.

As a site owner, there might be some isolated cases like the recipe guy, but for the most part why would I want "relevent" ads? Most of these are competitors. What I really want are complimentary ads. For example, I run a site on bond investing maybe I want ads for stock investing sites, but certainly not for other bond investing sites.

For the site I'm showing google ads via fastclick, I also have category chaser links from searchfeed. For the category chasers, I get to choose the category, make them look like the rest of my site with css, get paid per click, and evaluate bid levels before putting them on my site. I get $0.65/cpm from google and ~$0.08/click from search feed with a ~4% ctr which comes to ~$3.20/cpm.

To sum, google pays me 1/5 the amount to display ugly ads for my competitors.

In addition to being an advertiser and site owner, I also work as webmaster for a few sites. I'll save that viewpoint for later.

GoogleGuy




msg:1150746
 11:22 pm on Mar 14, 2003 (gmt 0)

Luckenbach, good suggestion--I think we'd already thought of that too. :) For now we only show links for advertisers. That would be an interesting experiment to try though.

Luckenbach




msg:1150747
 11:39 pm on Mar 14, 2003 (gmt 0)

Yes, GoogleGuy, if you included some unpaid sites, that were relavant, and let everyone KNOW that you were doing so, it makes it more than just advertising. It is then a service.

Surfers who knew might then be even MORE likely to click on a link, knowing that just maybe that site didn't pay a thing to be there. Only because Google knew it was just SO relevant it just HAD to put it there.

Eventually, Google will be able to tell which website we will want to go next, and place a link to that website on the page before we know we want to go there!

Who am I kidding, "eventually?", looks like it's happening right now.

Key_Master




msg:1150748
 11:52 pm on Mar 14, 2003 (gmt 0)

I disabled Google ads because I noticed that every time a content ad is displayed on a page, the Mediapartners spider crawls it. That's a lot of bandwidth to dish out for an single banner ad (two page impressions per ad).

Aside from that, no other complaints about the service.

sandor




msg:1150749
 1:04 am on Mar 15, 2003 (gmt 0)

interesting note that key_master .. about the spider crawling every time an ad is displayed. i'll have to check my logs etc. to see if the spidering is worth the cpm that i am getting right now from these ads ... which is not too bad compared to some of the other campaigns

Hollywood




msg:1150750
 1:49 am on Mar 15, 2003 (gmt 0)

GoogleGuy

I think it would be a great idea to add non paid adds as well but as long as there is an option to integrate this and have an on/off switch to be able to choose if you would like free or paid adds or both to appear.

Also, is there a way to integrate this into the Google toolbar?

Also, why not be able to have an option for advertising where one could insert an add at random for a certain charge per month? This would be cheaper than a regular subscription of sorts but maybe a way to (what I call convert) tempt a searcher searching for boats to see sites about random primary root directory type adds such as the outdoors/nature? or even web-design services

I will check this out, I manage a large add campaign for a head-hunter firm and have not seen any data on the add-words page showing click through data for this new service, did this start today? I thought it was going to be free for a while and then be charged after March 12 or so?

I'm a bit confused as I do not see these adds (clicks) on the page-views data on add-words. At least not since a check last night?

~Hollywood

GoogleGuy




msg:1150751
 2:04 am on Mar 15, 2003 (gmt 0)

Not every set of ads is going to be shown much at first because the ad network is still growing. Keep the ideas coming though--we're all ears. Key_Master, I thought that pages were only supposed to be crawled once and then cached after that; I'll ask about that.

rcjordan




msg:1150752
 2:10 am on Mar 15, 2003 (gmt 0)

GG, how are the keywords being matched with the ad? Is it the keywords entered in the Fastclick publisher setup, or are they being determined on-the-fly by the spidering?

nutsandbolts




msg:1150753
 2:49 am on Mar 15, 2003 (gmt 0)

Wow, I am behind. I just saw this on my sites. I like it.... Well, they are better than that epileptic inducing YOU'RE A WINNER flashing banner ;)

acronym




msg:1150754
 3:58 am on Mar 15, 2003 (gmt 0)

GoogleGuy,

As for the bots not caching, I've seen the bot:
Mediapartners-Google/2.1 (+http://www.googlebot.com/bot.html)
come back as many as 16 times for the same URL.

Also seeing cases where it spiders the same URL from two different IP addresses at the same exact time (two hits in one second).

Have also seen the same URL hit twice at the same instant by the same IP.

Have also seen 4 or 5 IPs each with a different URL all come in at the exact same time.

I think that bot needs some tuning.

sandor




msg:1150755
 5:46 am on Mar 15, 2003 (gmt 0)

rcjordan .. the matching of the ads is not from keywords in the setup .. its from the spidering (whether on the fly as the ad is displayed or based on the cache of that specific page). so for example, on one of my sites which covers a variety of topics, it will show up "church related ads" for a christianity page, and "hotel related ads" for a vacation rentals page.

tjcali




msg:1150756
 6:16 am on Mar 15, 2003 (gmt 0)

Luckenbach, what's your site where these relevant results show I am curious to check it out, maybe you can send me a sticky.

Googleguy, Applied Semantics also offers the similar technology which seems to work quite well with Overture results. And btw, there is another player I've been following with yet better technology still low profile, the kick is one server can support internet scale contextual insertions as good or better than google relevancy, light years ahead of google in terms of efficiency.

Hollywood




msg:1150757
 6:26 am on Mar 15, 2003 (gmt 0)

Luckenbach

That ought to get them thinking, interesting post, maybe you can share more about this. I am very interested as well.

Can you talk about this a bit more? I am curious as to how Google could have some comp. on this.

~Hollywood.

firstmark




msg:1150758
 7:16 am on Mar 15, 2003 (gmt 0)

I think the google ads are a good thing.
For the longest thing I thought it was very odd that Google had no revenue share program or PPC program for webmasters while overture and all of their clones offered so many different opportunities for webmasters.

Now Google needs to get to work on some sort of Micropayment scheme for webmasters. Everyone searches at google so imagine if in addition to adworks and regular free listings that listings also return paid sites that receive micropayments from google for each page view. These things could be listed under a separate section as well.
If people could deposit $5 and visit quality paid sites for 1 to 10 cents a page I think a new revenue method could emerge for everyone.

Ad networks aren't doing it and only the adult industry really has this sort of thing at the moment.

Luckenbach




msg:1150759
 12:41 pm on Mar 15, 2003 (gmt 0)

"Luckenbach, what's your site where these relevant results show I am curious to check it out, tjcali"

Hi tjcali,
Well, my site is Sailing Texas.

When I first saw the ads I thought, "geeze, this is going to draw people away from my site!". Since they don't spawn a new window my visitor would be GONE! But this has not happened, my traffic has actually gone up a bit since the google ads started. I'm glad I'm here during this developement, we'll see how much effect it has on the web.

Hollywood




msg:1150760
 5:00 pm on Mar 15, 2003 (gmt 0)

Luckenbach

Why is it when I look at the site, I am not sure I see the adds? Am I taking the wrong approach? Anyone?
I did a search on google for sailing texas, then saw the results and clicked on the link... nothing I can see?

~Hollywood

GoogleGuy




msg:1150761
 6:03 pm on Mar 15, 2003 (gmt 0)

Luckenbach, that's a cool site! Good to hear that you've actually gotten more traffic since the ads started running. I checked out your site and saw ads for learning to sail--I might just try sailing sometime. :) The ads are definitely more relevant than typical banner ads, so I'm glad you're happy with them..

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