I see it as only good in the long run. Providing it happens the way we think it will.
|Seems to me this change to the affiliate policy will make a lot of space available for a lot of merchants and businesses. |
and to lots of affiliates with landing pages happy!
I am not sure whether we will see a plethora of landing pages leading to merchants if we go by what has happened at Overture. Overture has had this policy of not allowing direct to merchant ads and yet we don't see too many of these landing page ads there. Unless of course Overture disapproves of these landing pages as well.
My guess is that the conversions with a landing page is not all that high and that is why we don't see them on Overture.
I don't know about that, with the products I sell I've
seen a LOT of affiliate landing pages on Overture.
You know. Why would Google shoot themselves in the foot like this? What is there motive for doing this? They can't possibly increase their revenue. At any rate, I'm all for it!
I am not sure that you guys are right...
If google do this.. their profit will go down at least 50%...
So, please don't speculate with information. If somebody of you have good information, he can post it and tell us what is the source.
|If google do this.. their profit will go down at least 50%... |
|Does this mean that if there are no affiliates any company can have 2 ads to the same domain now? |
No. There is still a rule of only one ad per account, and only one account per domain.
|I have it that "AdRank" is another word for "CPM". |
Please see: [webmasterworld.com...] post 11 to learn about rank.
If a site's landing page has only affiliate links to the merchant, and is pretty much a 'you must click here' page, then it'll most likely be disapproved.
If it has any type of origional content, then it should be approved.
The enforcement of this policy will determine as much as the policy itself. (Google has policies they don't enforce too strictly anymore, and other's they now enforce more strictly - interpertation is always an issue).
The real question will be how they handle the merchant and affiliate bid that go directly to the merchants page. I've not seen any hard details yet about this, so really don't want to speculate. Trying to keep this as informative as possible.
Adwords Affiliate programs are a huge ponzi scheme opperated mainly by ebook merchants. Only a tiny majority of affiliate make serious money, but those few names are circulated to adnauseum by the adwords ebook sites, thus creating a heard mentality. They tell you that you can earn 100's a day doing well..typing a tiny ad or going on a few websites.
But there aren't enough people to keep the affilite scheme going so 99.9% of affiliate marketers fail.Who is gonna click on an affiate ad when they can jsut go ion the website?
See but if you do a google search for 'google affiliate', you will see there are about 10^121 results so you can immagine that the supply far exceeds the demand. you have millions of fools thinking that they can work at home and make 100K a year after buying an ebook on afflilate marketing and running adwords.
The only ones who make money off adwords are those who sell ebooks on how to make money with adwords.
Wait im gonna get 20 replies from people saying
'I have had great results ummum I make 20000 an hour and 200000000000 a year with my affiliate ads 1!1!11'
Could you clarify whether there is to be one ad per domain per query - i.e, affiliates and merchants are both competing for the one slot
Are there 2 ads per domain per query with one slot automatically going to the merchant and the second slot to the highest Adrank affiliate?
Well the email announcing the change has arrived... Bit odd that it doesn't give much detail though.
|If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank. |
I guess they will have to alternate all ads to see which one works best, or will one ad just dominate the listings? Wouldn't mind a proper detailed explanation of how this will work...
Answers my question.
Just one slot per domain - so merchants are left to compete with their affiliates for the privilege.
Just got my email too:
|We will only display one ad per search query for affiliates and parent companies sharing the same URL |
So that's only one ad for companyx.com, not company X's ad and one company X affiliate ad.
|If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank |
So, how can you enter a market now? It will be extremely difficult if a new ad takes average CTR for the chosen keyword. Hard to compete if an affiliate has sat on that keyword with a high CTR for months, you'll have to burn some serious cash to gain a foothold.
Short and sweet, no mention of an exact date, just 'January 2005'. No talk about whether the landing pages need to meet any special requirements etc... Will be interesting how this pans out.
The Law of Unintended Consequences:
If I have a lucrative keyword, but my ad is no longer being shown because my merchant (or one of its other affiliates) is displacing my ad, I think I would first look for another competing merchant who doesn't have any ads for that keyword, before making a landing page.
So perhaps we will see more affiliate direct-to-merchant ads, not less. One the plus side for consumers, this will probably result in increased competition for merchants who formerly dominated certain keywords.
Can someone post the E-mail? I didn't get it.
Merchants (with affiliate programs) have 2 sensible choices:
Bar all affiliates from doing direct PPC and do it all in house (or contract out to an agency - with exclusivity rights)
Withdraw from PPC and let their affiliates fight it out between them.
Full email (I hope it's ok to post it)
<eWhisper>I'm sorry, wish we could post this one email, but it's against the TOS of WebmasterWorld, and we can't make exceptions. I'll paraphrase it and repost it below in an acceptible format</eWhisper>
[edited by: eWhisper at 2:48 am (utc) on Jan. 7, 2005]
i just had a thought
if we change the add to remove aff will that mean the add will need to be rechecked and could we lose our ranking while we are waiting
any one have any ideas if removing aff status might cost us dearly
This still won't solve the problem of irresponsible use of dynamic keyword insertion.
[edited by: Brett_Tabke at 4:08 am (utc) on Jan. 7, 2005]
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