I am currently considering a premium listings campaign on google and have been researching the pro's and cons. This forum as usual has come up trumps and has filled in quite a few gaps but Im still nervous as hell about making the big leap. I have to say that from the threads Ive gone thru here its looking like a 50/50 split on those for and those definately against.
I guess you have to account for the vagaries of business life in that some things work for some operations and not for others. Still Im surprised that given the spend involved and the sophisticated product - some people end up massively disppointed.
I operate in a fiercely competitive sector where ave cpc are around $6. Ive ran an adword campaign for 10 months with relative success and have tried the tweaking in order to steal a top premium slot without the commitment. Problem is its now getting harder and harder so Im almost decided on a premium campaign.
My concerns / questions are:
1) Can you have include than 1 URL and therefore market a number of online ventures under on premium campaign? Or is it one URL - one sector - period.
2) Do you stay at the top until your agreed budget is spent or do you drop in and out as with adwords?
3) How does the cpc work - do google simply set a cpc rate per word at the beginning of the campaign, estimate the impressions and stick with it? Or does it vary if max cpc / bids on adwords are increased by the competition?
4)Can you delete under-performing or overly expensive words and manage the account similar to adwords? Or do google retain FULL control
5)How is the #1 & #2 slot decided upon for specific keywords? First come first served? Do google help to choose words or refine your current crop?
6) Is there a limit on the amount of keywords your allowed - I have 80 in my main campaign (its been trimmed significantly in recent months) and want them all included. I read somewhere that your five figures only buys you a set amount of words - surely not?!
7)If some of your words are taken and already premium listed by two companies - do you have to lose the words from your campaign?
I could go on and Im sorry for the ramble but I aint taking a £10k gamble without speaking to people who know the biz.
Any advice greatly appreciated.