Starting last night, I started seeing quite a few referrals from www.dealtime.com, using my Adwords referring URLS. I discovered that Dealtime is showing the first 3 google Adwords results when a search is done on their site.
Was this Adwords syndication announced and approved by Google?
I'm not sure I like this. I have heard negative things about the quality of Dealtime traffic (i.e. it doesn't convert at all).
My experience with DealTime in the past has been all good. It's important to remember that price is the principal driver for their users though - so if you rely more heavily on brand, trust, quality customer service or usability for conversion then your numbers may not be as sweet.
That said, their users really do seem to be ready to spend and (imho) their service rocks.
Thanks for the info on Dealtime. However, my question is more about whether Google has/plans to keep syndicating out their AdWords results -- and whether this Dealtime syndication is officially sanctioned by Google or not.
i.e. I paid to be on Google. Syndicating the results could dilute the conversion power that Google typically provides. Will/should Google announce when these results get syndicated to new outlets? Should we have a choice whether our results appear on such outlets?
I am wondering whether Dealtime is sanctioned simply because their results in no way indicate that they are from Google. I don't know why Dealtime would include them without some financial gain from Google, though.
(Note: I had been considering placing products on Dealtime on a CPC basis. However, based on my research on them, I had decided not to do so because, as I said, I had heard some bad things about the quality of their traffic. Now, my Google Adwords are appearing on Dealtime and I am paying a HIGHER CPC than I would have had I been on Dealtime directly. See my issue?)
This is an issue where AdWords gives you control. The default is being syndicated, but in the "Edit Campaign Settings" section there's a box you can check if you don't want your ads to be syndicated. You would need to check this for each campaign.