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This 131 message thread spans 5 pages: 131 ( [1] 2 3 4 5 > >     
Google Launches "Google Advertising Professionals"
Brett_Tabke




msg:1126505
 2:06 pm on Nov 10, 2004 (gmt 0)

Note: Google will be discussing their new program at a special lunch time session [webmasterworld.com] next week at WebmasterWorld Search Conference #7.


When: Wednesday, November 17, 2004, 1:00 p.m. to 1:55 p.m. (lunch provided)
Where: Room 261
North hall, 2nd Floor
Las Vegas Convention Center

From the Press release:


[adwords.google.com...]

Google Advertising Professionals consists of three main components:

- My Client Center : With this tool, they can manage their own accounts, as well as those of their clients.
- Learning Center: Includes dozens of self-paced training lessons that give
instruction on the most up-to-date AdWords information...
- Logo: Google Advertising Professionals also offers participants the
ability to become a Qualified Google Advertising Professional.


 

Shak




msg:1126506
 2:06 pm on Nov 10, 2004 (gmt 0)

Designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals programme can help you become a more successful ad manager for free.

https://adwords.google.com/select/ProfessionalWelcome

took your time Google :)

Shak

eWhisper




msg:1126507
 2:19 pm on Nov 10, 2004 (gmt 0)

A Google exam for $50 to become a professional. Very interesting.

The MCC looks identical, except for the extra tab where you need to pass a test. I don't see any additional tools or customization in this account login compared to the others.

I think more people will try the test just for the logo(as the use of Google's logo can be an arduous process) as much as people will try it for the tools (If you pass, you can use a 'google professional logo').

This does coincide nicely with Google moving to Agency Reps: [webmasterworld.com...] . I was assigned my new agency rep yesterday.

eWhisper




msg:1126508
 2:38 pm on Nov 10, 2004 (gmt 0)

I've been taking the professional quizzes, and I have to really disagree with a few answers.

I think there are several overly general answers that lead people to adopting the wrong stance on a few items.

The first one I think really needs adjusting:
'What is the fastest way to increase your CTR?'

Answer: Increase max CPC.
Incorrect: Add matching options.

I've found that in many instances the other answers such as 'Change keyword matching options' can give a much quicker boost to CTR than just increasing max CPC. If there are other people bidding the max CPC, then adjusting yours does nothing. This is a case by case basis - and not a 'global' answer.

Some of the answers are short term responses, and not long term results.

While others are kinda iffy. 'Billing information can be edited at any time', isn't always correct. To be nitpicky, it can be edited within the account at any time;however, billing information can't be edited while inside the MCC.

This feels like a college test where the answers are what the professor wants, and aren't necessarliy correct.

[edited by: eWhisper at 2:44 pm (utc) on Nov. 10, 2004]

Shane21




msg:1126509
 2:42 pm on Nov 10, 2004 (gmt 0)

Nice head's up Shak Cheers :)

ooh a shiny google badge ... gotta have one

Shak




msg:1126510
 2:45 pm on Nov 10, 2004 (gmt 0)

not sure of the exam, will save up $50 to take it.

but melikes the multi account screen, save me logging into 20 different accounts 6 times a day now :)

Shane, glad of you to join us, have you washed the hand that shook Matt Cutts from Google at Pubcon 2003 yet?

Shak

OneThingWell




msg:1126511
 2:48 pm on Nov 10, 2004 (gmt 0)

Anyone is US getting invited? I manage about 70 client campaigns but have not received an email yet. FSFS (feeling sorry for self :(

I love the idea. I think this will only be the beginning of some type of "Seal of Approval" for 3rd parties running Adwords campaigns! I want my shiny google badge too!

And eWhisper, it is always the best students that disagree with the questions/answers. Good for you.

OneThingWell




msg:1126512
 2:51 pm on Nov 10, 2004 (gmt 0)

Never mind. I just saw the link at the bottom of the login page. I guess I know what I'm doing today.

buckworks




msg:1126513
 2:56 pm on Nov 10, 2004 (gmt 0)

A question: if you list a client's account in this setup, does it change anything if the client wants to log in and look at his own numbers? Can he log in to his own account the same as before?

Shak




msg:1126514
 3:08 pm on Nov 10, 2004 (gmt 0)

buckworks

pretty sure that is the case,

however lets wait for AWA to give a full rundown on the events, he was out last night on a date so may be a bit late into work this morning, especially since his Bicycle got a puncture yesterday on the way home :)

Shak

Sanenet




msg:1126515
 3:11 pm on Nov 10, 2004 (gmt 0)

Bicycle got a puncture
What happened to the Segway? :)

[edited by: Shak at 3:12 pm (utc) on Nov. 10, 2004]
[edit reason] typo [/edit]

rogerd




msg:1126516
 3:27 pm on Nov 10, 2004 (gmt 0)

Finally! The "My Client Center" is long overdue... but welcome nonetheless.

stuntdubl




msg:1126517
 3:28 pm on Nov 10, 2004 (gmt 0)

if you list a client's account in this setup, does it change anything if the client wants to log in and look at his own numbers? Can he log in to his own account the same as before?

Yes. You can still log in with the original user account that you pull into the contol center.
Very cool.

eWhisper




msg:1126518
 3:49 pm on Nov 10, 2004 (gmt 0)

Don't make a client's email the login for the MCC.

Create a shell account, and from there add the clients logins to your agency account.

Chicago




msg:1126519
 4:11 pm on Nov 10, 2004 (gmt 0)

Much applause to Google in making this move. This is great for our industry and its many agencies.

Google's embracement of agencies has been the most frustrating part of a wonderful experience in selling Google.

We look forward towards continue progress towards agency discounts and open APIs.

Can't wait to get everyone certified- thanks for help in employee training.

What took you so long:)

Sanenet




msg:1126520
 4:33 pm on Nov 10, 2004 (gmt 0)

Hmmm.. their Learning quizzes are a bit dodgy - already spotted a few spelling mistakes, and both of the middle two in "Troubleshooting" are broken (if you get the first 2 questions right, you are marked down as having got them wrong), plus another one that comes up saying "Incorrect!" when it's actually right...

Come on Google, what happened to your proofreaders? :)

colinirwin




msg:1126521
 4:43 pm on Nov 10, 2004 (gmt 0)

Some of these questions are unanswerable - multiple choice where they are all wrong.

As an example, in the Advanced Conversion Statistics quiz there is a question that says:
"An advertiser sells chocolates with Google AdWords. Given the conversion data below, what is the minimum amount that she must charge to earn a profit from sales on these keywords?"
A screenshot shows conversion cost for 2 campaigns.

A. $1.75
B. $10.00
C. $16.75
D. $18.25

Answer = Without knowing
(i)the client's cost base
(ii)whether they expect to make a straight profit on the first sale as opposed to looking at lifetime value of a customer
who can tell?

[edited by: colinirwin at 5:03 pm (utc) on Nov. 10, 2004]

Shane21




msg:1126522
 4:51 pm on Nov 10, 2004 (gmt 0)

Just passed mine :)

yay, and I dont even use conversion tracking that much and got a few question that had me going "huh" :S

Some of the questions are a little obscure and may have more than one correct answer.

I don't think posting questions or dumping full tests is a good thing to do or the qualification will be devalued within weeks so maybe it would be prudent to not post anymore, however as a WebmasterWorld newbie please correct/spank me if I am wrong

PS: Shak, yeah Sadly I did wash my hand after shaking Matt's hand but seems all the google listings luck ran off with it too :(

AdWordsAdvisor




msg:1126523
 8:17 pm on Nov 10, 2004 (gmt 0)

...especially since his Bicycle got a puncture yesterday on the way home :)

Heheh! Shak, you're just uncanny.

But riddle me this Batman! Let's see just how good those cams are...

* Which tire, front or rear?
* What is the make and color?

I've been taking the professional quizzes, and I have to really disagree with a few answers.

I think there are several overly general answers that lead people to adopting the wrong stance on a few items...

Some of the answers are short term responses, and not long term results.

Please, please, please take a mo, and send us feedback using the 'Give Feedback" link on the lesson pages.

You folks are exactly the sort of advertisers from whom we'd like feedback - and you can really have an impact in improving this program over time.

Hmmm.. their Learning quizzes are a bit dodgy - already spotted a few spelling mistakes, and both of the middle two in "Troubleshooting" are broken (if you get the first 2 questions right, you are marked down as having got them wrong), plus another one that comes up saying "Incorrect!" when it's actually right...

Come on Google, what happened to your proofreaders? :)

Please see above. ;) Don't forget to mention where you found the errors!

Some of these questions are unanswerable - multiple choice where they are all wrong....

Please see above.

Just passed mine :)

WOW!

Oh, and by the way, did I mention that your specific feedback is welcomed? The more specific the better, if you've spotted a problem. ;)

AWA

Shak




msg:1126524
 8:20 pm on Nov 10, 2004 (gmt 0)

I was helping a certain person with an exam and noticed that some questions have different answers depending where you are based, such as the Diners Club / American Express etc etc.

different credit cards are allowed in UK V USA etc etc

Shak

Voyteck




msg:1126525
 8:25 pm on Nov 10, 2004 (gmt 0)

Hi

After joining the program one hour ago I have noticed when trying to log into my AdSense account now it says:

No AdSense Account
An AdSense account does not exist for this login, as you have not yet completed an application. If you are using your AdWords login, you can create an AdSense account with the same login.

What is wrong?

Regards

Voyteck

ThomasB




msg:1126526
 8:44 pm on Nov 10, 2004 (gmt 0)

Some questions/answers are too english for a non-native speaker. I don't know all these sorts of candies, don't have the Diners Club option Shak already mentioned and some other questions just don't make sense at all. Nevertheless I passed the exam, as probably one of the first germans, now it's time to wait 90 days, right?

ThomasB




msg:1126527
 8:52 pm on Nov 10, 2004 (gmt 0)

Lot of bugs all over the place. AWA, consider putting "beta" in the logo.
https://adwords.google.com/support/select/professionals/bin/answer.py?answer=12241&hl=de

[adwords.google.com...] from [google.com...]

"Mein Kunden center" tab should be "Mein Kundencenter"

"Andere Registerkarten anzeigen?" should be "Suchen Sie die anderen Registerkarten?"

And some other stuff, but I'm sure you have some germans that can also help. ;)

stuntdubl




msg:1126528
 9:11 pm on Nov 10, 2004 (gmt 0)

I've noticed a couple goofs as well...as mentioned a few that mark wrong despite being right.

Do you have an address we can send bug reports too AWA?

eWhisper




msg:1126529
 9:18 pm on Nov 10, 2004 (gmt 0)

At the bottom of each lesson is a 'give feedback' link.

I've been submitting quiz errors, see how long until Google gets tired of looking at my pickiness and I get another 403 page :)

stuntdubl




msg:1126530
 9:22 pm on Nov 10, 2004 (gmt 0)

Ahh....thanks man...them folks at G are always thinkin' aren't they? ;)

colinirwin




msg:1126531
 11:26 pm on Nov 10, 2004 (gmt 0)

Oh great - I'm locked out of my AdSense account since registering for the Client Centre.

Has ANYBODY at Google tested this feature before making it live?

eWhisper




msg:1126532
 11:30 pm on Nov 10, 2004 (gmt 0)

colinirwin,
see:
[webmasterworld.com...]

colinirwin




msg:1126533
 11:36 pm on Nov 10, 2004 (gmt 0)

Yeah, I worked it out in the meantime.

Col

biggles




msg:1126534
 12:16 am on Nov 11, 2004 (gmt 0)

OK, so My Client Center may have a few rough edges at this point. But still miles ahead of the crappy admin interfaces OV offers.

I can't get over how clumbsy & limited OV's admin/reporting functionality is compared to AdWords - in particular the need to create seperate account for different markets. What a pain.

Good on you Google.

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