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Google AdWords Forum

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Google Launches "Google Advertising Professionals"

 2:06 pm on Nov 10, 2004 (gmt 0)

Note: Google will be discussing their new program at a special lunch time session [webmasterworld.com] next week at WebmasterWorld Search Conference #7.

When: Wednesday, November 17, 2004, 1:00 p.m. to 1:55 p.m. (lunch provided)
Where: Room 261
North hall, 2nd Floor
Las Vegas Convention Center

From the Press release:


Google Advertising Professionals consists of three main components:

- My Client Center : With this tool, they can manage their own accounts, as well as those of their clients.
- Learning Center: Includes dozens of self-paced training lessons that give
instruction on the most up-to-date AdWords information...
- Logo: Google Advertising Professionals also offers participants the
ability to become a Qualified Google Advertising Professional.



 7:48 pm on Nov 17, 2004 (gmt 0)

Ah right. I thought ** meant MCC account :) Coincidence then.

Thanks for explaination eWhisper.


 10:31 am on Nov 18, 2004 (gmt 0)

I passed but not as convincingly as should of - 86% Took about 1 hour.

Some question were incredibly easy followed by vague questions.

Were a few question on account setup and features Iíve only used once in a few years -like subscribing to emails.

There were one or two questions i thought were very vague and Iím not sure if i got these right. Iím not keen on question that ask for the ďbest optionĒ as whatís best can depend on what you are trying to achieve and what budget youíre trying to do it on(branding, sales, profits, research). Few occasions where i thought by best option is A, but thought Google would want to hear B.

Some questions even had typos, which made me wonder if the possible answers had typos when i couldnít see an obvious answer. Last time i looked spending was not spelt ppending but guess my American English is not too good ;). Took the test on the 13th Nov so maybe this has been corrected.

Some question presume you are familiar with names of American confectionary manufactures/ brands, sweets(candy), geography and currency(eg. minimum cost per click in dollars). Fortunately they were easy questions. (Trivial but i like being picky)


 7:32 am on Nov 19, 2004 (gmt 0)

just passed, now reading the course material in calm :)


 5:31 pm on Nov 19, 2004 (gmt 0)

It's been a week since I passed and it's not showing on my account either.


 6:22 pm on Nov 19, 2004 (gmt 0)

It's been a week since I passed and it's not showing on my account either.

Congrats to all of you who have taken and passed the test!

Also my apology to Cline, and the several other folks who have passed the test, but not seen their account reflect this fact. Turnaround time is intended to be 1 to 3 days, but it turns out there is issue that needs to be resolved between the third party administering the test, and Google.

I've been doing a little pinging of the teams involved, and my best info at this moment is that the issue will be resolved soon, possibly even by the end of the day. But don't quote me on that last part, OK? ;)

Your patience is much appreciated, and thanks for being Google Advertising Professional pioneers! I think it is kind of cool to be one of the first to adopt something with real promise.



 6:54 pm on Nov 19, 2004 (gmt 0)


Thanks for the headsup. I was wondering about the test posting..

Will keep our fingers crossed...;)



 11:37 am on Nov 20, 2004 (gmt 0)

I am now shown as "Passed" in the Pro area of my master account. Yay!


 12:10 pm on Nov 20, 2004 (gmt 0)


The "passed" is updated in our MCC account as well today :)


 1:05 am on Nov 21, 2004 (gmt 0)


The qualified Google Advertising Professional is a great idea,
But,, lol,,,,
You know, it would really be nice to see google reward us "old" ,"long term "
"been around the google block" 1-10k per day advertisers
with a site logo such as per some of the correspondence we receive.

one of our most valued clients --> since 19**

The later would be great with the date just to weed out the newbie's

It's just that, anyone can study the guide, create the account and 90
days later have the most valued "GOOGLE" gif on their newbie site
for just under what we could spend in a couple of hours and the years
of google ad tweaking and relationship with our reps over the years.

Where's our special gif?


 4:20 am on Nov 21, 2004 (gmt 0)


Found a mistake? while reviewing the Learning Center training for the Google ad pro test.

Catalog: Catalog: Billing > Basic ROI/Conversions > Basic Conversion Tracking > Quiz

Basic Conversion Tracking - QUIZ

Question # 1

To install conversion tracking, you must have,

a) An active Adwords Ad
b) The ability to edit the HTML of your webpage
c) A budget high enough to cover the cost of conversion tracking

when you answer b) The ability to edit the HTML of your webpage

you receive the following message:
INCORRECT. Conversion tracking is a free tool. all you need to install conversion
tracking is an active AdWords ad, and the ability to edit the HTML of your webpage, Click anywhere to continue.

hence, the answer is A) and B) and if you had
to choose only one you would have to choose b) because
you cant install the conversion tracking if you
do not have the ability to edit the html.
and you can install conversion tracking with or without
adwords, just a general conversion tracking code.
but if you select the choice it marks you incorrect in the training section.

a and b?


 8:11 pm on Nov 21, 2004 (gmt 0)


this one has a mistake,,

Learning Center Learning Center Help

Catalog: Catalog: AdWords Basics > Introduction to AdWords > Benefits of AdWords > Quiz

Benefits of AdWords: -> 2nd quiz question

The AdWords program offers which of the following three cost benefits? (Select3)

The ability to choose your own daily budget
A low mnthly spend commitment
The ability to set the maximum cost of each click
You pay only when users click on your ad

It says to only select 3 but if you only select 3 it comes up incorrect if you
select all 4 it comes up correct.


 8:58 pm on Nov 21, 2004 (gmt 0)


If you look at the bottom of each page in the professional information, you'll see a 'feedback' link.

This will ensure that your comments are seen and read by Google.


 9:18 pm on Nov 21, 2004 (gmt 0)


got it, thanks,


 2:56 pm on Nov 22, 2004 (gmt 0)

1) Let me echo the disappointment with the 90 day delay. I mentioned this at pubcon but didn't get a satisfactory answer.
2) In the pubcon presentation the powerpoint showed three tabs in the account. I don't recall details but I do remember I wanted to check out those tabs when I got home. I've only got two tabs though :). Are we waiting on something?


 3:08 pm on Nov 22, 2004 (gmt 0)

Changing language to English US might help.


 4:40 pm on Nov 22, 2004 (gmt 0)

Glad to hear that everyone's 'passed' status is showing up in their account now! I know that had to be sort of frustrating, to be one of the first to take and pass the test, and not have your account reflect the fact. ;)

Also, thanks to all for the various feedback provided here, which I'll pass on this week as usual - except on Wednesday, rather than Thursday.

(And this may be a good time to mention that I won't be posting on Thursday or Friday, due to the Thanksgiving holiday here in the US.)



 6:24 pm on Nov 22, 2004 (gmt 0)

It's been 10 days and counting since I passed, and it has yet to show up on my account.


 6:33 pm on Nov 22, 2004 (gmt 0)

The fact that I can't use the old hierarchy of linking MCC accounts together is driving me crazy.

About to ask our rep to switch my account back to the old MCC as having an image just isn't as useful as day to day functionality.


 8:18 pm on Nov 22, 2004 (gmt 0)

It's been 10 days and counting since I passed, and it has yet to show up on my account.

Hmmm. As soon as I posted, I knew I shouldn't have said 'everyone's 'passed' status is showing up in their account now!'

Bad move on my part.

So, cline, if you were to write in to adwords-support@google.com with ATTN: ADWORDSADVISOR in the subject line in big CAPITAL LETTERS, and include the following info, I'll do my best to get this sorted out.

Please include:

* login email address for the MCC account

* 'username' used to login for the test

Sorry about the delay, cline.



 8:21 pm on Nov 22, 2004 (gmt 0)

The fact that I can't use the old hierarchy of linking MCC accounts together is driving me crazy.

About to ask our rep to switch my account back to the old MCC as having an image just isn't as useful as day to day functionality.


eWhisper, can you be more specific about what is driving you crazy? I'd appreciate it, and I'll see what I can do with the info.




 8:42 pm on Nov 22, 2004 (gmt 0)

I have an MCC account.
The analysts each have MCC accounts.

I had the analysts accounts linked to my account (just like adding a client, but it was an MCC account) so that I could see any account from the master login, but they only have access to their accounts.

Now, when I try to add their accounts, I get the error '(email address) is a client manager', and can't add the MCC.

I reported this error as soon as the new MCC came out, but nothing been fixed yet, so now I have to log in and out all day to see other accounts.


 8:47 pm on Nov 22, 2004 (gmt 0)

I also noted this problem with the new system (not that I had the old system mind you).

To speed up the process of logging in to multiple accounts, you could set up serveral bookmarks with the following URL (*security*) or use one of those password reminder apps.



 10:58 pm on Nov 22, 2004 (gmt 0)

Kmander,, thanks, !

There is no google AdWords api yet and
we have been thinking about how we are
going to write an automated program to
show only the numbers we want and
post it to our server so the client can
see it each day with our added service
charge to the total cost.

Your idea :
>> https://adwords.google.com/select/main?hl=en_US&login.userid=XXXX@XXXX.com&login.password=XXXXX&cmd=LoginValidation&login=Login

just might do the trick to create a script to
at least get into the system and work it from there.



 11:08 pm on Nov 22, 2004 (gmt 0)


I had the same problem but support adwords support added the MCC-acounts for me. Did you mail your specifics or only a complaint?


 11:37 pm on Nov 22, 2004 (gmt 0)

been emailing my rep back and forth for 4 days now
on a login problem,,

we have a google adwords account but cant use our
id to get into the signup.

it keeps telling us to use a google adwords id
and not a adsence,,,


it is a google adwords but its not working,,

waiting on their response.

its an old well used account dating back to when it
began, don't know if that has anything to do with it.

anyone else had this problem?


 1:25 am on Nov 23, 2004 (gmt 0)

Some scary stuff discussed in Vegas.

Scenario 1.

Some guy is too busy to take the exam, so a company sets up a service to guarantee a pass for only $50 more than the examination fee........ how do Google know it's the person taking the test who it says it is.

Scenario 2.

Each qualified persons credentials show against a company, indicating strength in depth. What's stopping a one man band taking the test 6 times in 6 pseudo-aliases and giving the perception they are some super agency. For the same cost as a Yahoo submission.....

Scenario 3.

We run a company where things like account set-up are either handled directly through our rep. or via a project manager responsible for getting new accounts up and running. The "qualified" people in the office never set up accounts so wouldn't know about things like account activation fees, yet still have to answer questions on the financial side of things to pass the test.

Scenario 4.

If your strategy is not to use broad match or content network you still have to answer questions on what the best practise is for those.

This is like the driving test. Learn to pass a test and then learn to drive. If you've only ever learnt your Adwords in the tutorial, or the US, the test will be a breeze, if you are a UK agency, best you study hard before trying to take the test.


 7:28 am on Nov 23, 2004 (gmt 0)

Ya, its that scenario 1 that scares me,

we are an online marketing company , We built with sweat and blood for years to get an excellent standing in the community
and online, then a kid out of highschool could buy an excellent "template " site for under 100 bucks, take the 50 buck test
and presto has GOOGLE Professional recognition,, I feel sorry for the sucker who sees his impressive site and the
holy GOOGLE Professional certified and forks out 10's of thousands to the kid - who by the way learned to sell through
the google how to sell google course.
takes the guys 10k and only puts 1000 on google and keeps the rest,, because who would questions a google expert?
The client would get duped, average targeted hits,, some good traffic,, and not know the difference.
because they thought he was some kind of Google expert and has years of experience,,,

I agree with your "scenario 1" back to all the seo scam sites, of which 1000's are out there,, you can bet your
bottom dollar they will all carry the prestigious GOOGLE PROFESSIONAL certification on their site soon.

I hope it does not get to this but i can see by the bogs and messages its already on the way.

We again beg google for a GOOGLE LONG TERM PARTNER or such gif on our site and for sites who have
been in good standing with google AND ITS OWN CLIENTS, for years.
now this would be a patch we would proudly wear and all good standing long term google adwords users
would welcome with open arms. only long term google good standing accounts could receive it.

what do you think?


 2:27 pm on Nov 23, 2004 (gmt 0)

I think Google should require each logo to have a unique ID & be hotlinked to a page on the AdWords site (which contains the name & url of the person/business authorised to use the logo) - something similar to the HONcode for health sites should work. And a feedback form on that page would allow scammers to be identified & ousted quickly.


 2:35 pm on Nov 23, 2004 (gmt 0)

.. require each logo to have a unique ID & be hotlinked to a page on the AdWords site .... a feedback form on that page would allow scammers to be identified & ousted quickly.

Yes, yes, yes. To me that seems a perfect solution. Great idea!


 3:21 pm on Nov 23, 2004 (gmt 0)

Thanks for the really excellent feedback in this thread regarding new vs. long term account managers, the possibility of different logos for different situations, security of the logo, and so on. I have already included quite a few of your comments, verbatim, in the Advertiser Feedback Summary that'll be sent tomorrow night - and invite you to keep them coming.

In the report, I'll include a link to this entire thread, so that the Google Advertising Professionals folks will be one click away from seeing all of your comments in the context of the thread.

This is a pretty good chance to express your concerns and have your feedback heard (whether positive or not so positive) - so have at it!



 3:47 pm on Nov 23, 2004 (gmt 0)

Thanks AWA, you're doing a great job as always! (Did I mention some of my annoyances on the other whislist are solved? Thanks!)

I'm still struggling with the "jump to client" list. Could that be a simple (alphabetical?) list with all clients and sub clients in it, rather than some double and some not listed?

btw the dutch translation of passed seems to be "sent in" :(

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