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Glitch in AdWords tool
Can you figure it out?

 9:10 am on Aug 9, 2002 (gmt 0)


I have been researching keyword phrases and their frequency with the AdWords tool - and am getting a result that doesn't make sense - can anyone explain it?

Here's the search result .....

Enter the keywords 'paris' and 'hotel' into the top search box - this is supposed to tell you how many searches contained the 2 key words ANYWHERE in the search

It would record searches for ...

paris hotel reservations
discount hotel in paris
hotel in paris, france

and so on ...

Result 13,800 searches per day

Now enter the phrase 'paris hotel' into the EXACT QUERY' box - this should tell you how many times someone searched for the key phrase 'paris hotel' and nothing else - it would not, for example, record a search for 'cheap paris hotel'

Result 13,800 searches per day

How can this be!

Something is wrong somewhere!



 9:09 am on Aug 11, 2002 (gmt 0)

It sounds like a glitch, maybe you should drop them a note and have them check into it.


 11:44 am on Aug 11, 2002 (gmt 0)

I may do that - unless someone else can see something that I'm missing!


 12:12 pm on Aug 11, 2002 (gmt 0)

The Google guesses do not take specific matching into consideration. Neither do they take the target countries location into consideration. Google have major problems with guesses of traffic and with minimum pricing calculations - both are fatally flawed and the results they tell you are usually completely wrong.


 8:18 pm on Aug 12, 2002 (gmt 0)

Quick guess: try "paris hotel" instead of 'paris hotel'.


 8:33 pm on Aug 12, 2002 (gmt 0)

Tried that - no difference I'm afraid.

Actually, I hadn't even put paris hotel inside the ' xx ' - I had assumed that simply typing the 2 words in the exact query box was enough

but 'Paris Hotel' or "Paris Hotel" gives the same result as just Paris Hotel


 1:09 pm on Aug 15, 2002 (gmt 0)

Exact query matches do not give exact query estimates. They say this on the next page:

" Important: Estimates of how many ads will be shown and its cost are based on past history, do not take language or country targeting preferences into account, do not distinguish between 'Keyword/ Phrase' and 'Exact Query' preferences, and are NOT GUARANTEED."

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