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Premium Ads - Unique Impression or Raw Impression?
jamesyap




msg:1134919
 5:50 pm on Feb 27, 2003 (gmt 0)

I heard someone saying $68 per 1000 impression in another post with $150,000 minimum puchase and I nearly fall down from my chair!

Is that $68 for 1000 unique impression or raw impression. I can't even think how scary it was if you told me it is raw impression where a visitor search a term and view page 1, page 2 and page 3 and is counted 3 impression!

Can someone answer me

1. Unique impression or Raw impression
2. Do they show your Impression to Click Ratio?
3. Do they tell you how many clicks are generated?

 

daroz




msg:1134920
 10:55 pm on Feb 28, 2003 (gmt 0)

I don't actually do premium ads with Google, but if it follows what I've seen with AdWords they are (in almost all cases) not 'unique' impressions at all.

Try testing it with a low-impression keyword and you'll get a good idea. If a visitor (a Google-Cookied one I would guess) refreshes a SERP page very rapidly it might not count the ad again, otherwise it will.

(For the side-answer of what will constitute a billed 'click' for AdWords -- I have a good idea as someone decided to attempt to spam a keyword I'm in, but I'll decline to answer.)

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