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Google AdWords Forum

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Google Content-Targeted Advertising
Google ads on blogs

 4:51 am on Feb 27, 2003 (gmt 0)

Google is giving free clicks until March 12 to their new content-targeted advertising.

Not only the ads will show on google and the search result of their partner, but now the ads can be show on other websites also, such as HowStuffWorks, Weather Underground, and Blogger.

Yes, now we, sort of, know why Google buy Blogger.

What do you think? And have anybody see the ads in other websites? One topic in Google Adwords forum mentioned about the ads showing on Sourceforge.



 5:05 am on Feb 27, 2003 (gmt 0)

enda_001, you're quick to spot new things! :)


 5:27 am on Feb 27, 2003 (gmt 0)

Nice new pages are located here regarding it

Google Content-Targeted Advertising

FAQ for Content-Targeted Advertising

Hard to say until we try, no time like the present based on the current price. ;)

My main hesitations with this are .... as purchasing advertisers we are not informed about many of the publishers displaying our ads. A complete list of where ads are published (and AdWords search partners) would make things more comfortable.

Non search related advertising, is it the same? Based on my experiences the roi is not as high. Search is unique.


 5:30 am on Feb 27, 2003 (gmt 0)

There's time to read through those pages and get familiar. I was surprised that the ROI was on par too, but you can try it for free. :)


 5:39 am on Feb 27, 2003 (gmt 0)

So you think the roi will be equal to search?

<shouldn't you go start the update?>

Visit Thailand

 5:54 am on Feb 27, 2003 (gmt 0)

Very interesting, I note that websites can submit their own sites for possible inclusion within the programme so they can carry some of the ads.

It does not mention however what payment the sites will get.


 5:54 am on Feb 27, 2003 (gmt 0)

A complete list of syndication sites would be nice before or when this gets off the ground.

Is it just me or does this have the potential to put Google in a head to head battle with the likes of DoubleClick and other ad neworks?

Sure DoubleClick serves banners now, but if publishers find that text works better (its definitely less intrusive) and Google is the first kid on the block and its a compelling value proposition, Google could make some serious inroads on someone else's turf who might not be ready to defend it. :)

Or is that just a crazy idea?

Visit Thailand

 5:58 am on Feb 27, 2003 (gmt 0)

I think you are right on skibum I have never considered using DoubleClicks but am interested in learning more about featuring these ads on our sites.

If it is a good way to make money and avoid banners all the better.


 6:09 am on Feb 27, 2003 (gmt 0)

Wow another amazing add-on, did not know it could come so soon after buying blogger. Those acquisition plans must have been in the make for a long time.


 6:10 am on Feb 27, 2003 (gmt 0)

Not crazy at all skibum, actually overture announced yesterday [internetnews.com] they are also moving forward with 'contextual advertising'.

Note to self -

Google = Content-Targeted Advertising
Overture = Contextual Advertising

Google = Implements first
Overture = Announces firt

I think it is going to be different than double-click, but if you consider 'taking market share away' as competition then I do see how it will eventual play a role with DoubleClick and others.


 6:19 am on Feb 27, 2003 (gmt 0)

Also, Low CTR on partner served ads will not adversely count against your total CTR count.


 6:23 am on Feb 27, 2003 (gmt 0)

Hey just checked, got my first content click yesterday!


could you make it possible to advertise only on google groups, or only on google content?

It makes little added sense to advertise if you are already tops in SERPs, but this way one can advertise for these niches.

Added: also it would be nice to know where those content clicks came from.(tracking). That could motivate even more to advertise.


 6:28 am on Feb 27, 2003 (gmt 0)

A complete list of content providers ... is that possible?

pssst ... googleguy ... within the FAQ there is a typo on answer 10 - the fifth word.


 6:31 am on Feb 27, 2003 (gmt 0)

As always, people on this forum provide great feedback--thanks for reading through so carefully before posting. :)


 6:32 am on Feb 27, 2003 (gmt 0)

This explains the hit I got from a very unusual site for me. I couldn't figure out how Google got there.

My widgets have a political bent, and the site was a bunch of people on the opposite side of the argument. This might lead to a big increase in monkey mail for me... we'll see.

on edit: push the button!


 6:36 am on Feb 27, 2003 (gmt 0)

This is good stuff for bloggers trying to cover costs.

For advertisers it will be tremendously interesting.

The question is how many sites - who only like to link to "independant" authoritative sources, will dislike these adds.

I have a commercial site, however carry hundreds of pure informative pages.
I've had university sites saying they like my content, but by policy are not aloud to link to commercial outfits.

Where will this advertising fit in?

Will all site owners taking on these content adds notify the sites linking to them that things have "changed"?.


 6:42 am on Feb 27, 2003 (gmt 0)

Does anyone have information about hosting these ads on a site? Such as what are the requirements of a site to host these google ads, how does compensation work, etc...

Also, is it possible to just advertise on these google content pages - without having the ads appear in google searches? I get the impression from the FAQ that this is not possible.




 6:45 am on Feb 27, 2003 (gmt 0)

Check all your outgoing links!

You might be leading your visitors to advertising from your competitors.
(just playing devils advocate)

I could not see what potential content bloggers get for hosting the ads?
Which percentage? Anyone?


 9:00 am on Feb 27, 2003 (gmt 0)

Mmm - so Google bought Blogger in a quest for more advertizing space?
Everybody was speculating high and low about hyper advanced new relevancy coming from analyzing blogs, and they just wanted a new ads product?


 8:39 am on Feb 27, 2003 (gmt 0)

"At Google we're focused on developing technology that brings highly qualified customers to our advertisers in cost-effective new ways. The Content-Targeted Advertising™ service is our latest addition. It displays Google AdWords™ ads on web content pages related to your chosen keywords—so you're provided broader exposure and greater reach for your AdWords campaign."



 8:50 am on Feb 27, 2003 (gmt 0)

I like it. I guess this also explain why they bought Pyra Labs. The more content they have, the more Adwords they will sell.


 8:58 am on Feb 27, 2003 (gmt 0)

This begs the interesting question of what "benefits" a site may see to hosting Adwords results... Will such sites be spidered and updated more frequently?


 5:09 am on Feb 27, 2003 (gmt 0)

Any guesses on how much (if any) this will increase traffic? I wonder how the quality of traffic will compare.

Well, at least its free for the next 2 weeks.


P.S. Login to Adwords for more info.


 8:58 am on Feb 27, 2003 (gmt 0)

Guess that would explain the purchase of Blogger.


 10:04 am on Feb 27, 2003 (gmt 0)

Jury is out here.

Don't like the fact it is an "opt-out" service. A lot of people don't check their account from one year to the next (well OK it hasn't been going a year but you know what I mean), so from 12th March changes are going to be made and they won't be any the wiser.

Generally speaking the syndication is OK, but that's is mainly from AOL, some of the stuff we get delivered is lousy, both in the delivery, the context, the results, everything. But because AOL is such good quality we take the rough with the smooth and tolerate the not so good stuff.

I am sure there will be the same from content-targeted ads. All of a sudden our advertising money will be spent on potentially questionable sites, where we have no control over the content relevancy for the ad, lining the pockets of bloggers all over the world. But I am sure there will be some good results.

At the moment the jury is hung. The free trial is welcome as it gives us an opportunity to road test the system and then opt-out. Something like this would probably merit an e-mail to all advertisers so that anybody who never logs into their account can know about it, try it and if it isn't right for them then to opt out.


 10:08 am on Feb 27, 2003 (gmt 0)

>>Please note that Content-Targeted Advertising is currently only available for AdWords campaigns targeted to the English language, US, Canada, UK, Australia, or All Countries.<<

This needs a bit more explanation. Does it mean that as long as your preferences are set at "English language" they will be shown even if you disallow some countries.

At the moment we allow all countries except for one or two where we get a lot of unwanted hits from - for example India, where due to the nature of our business we got a lot of business surfers from India clicking on Adwords to find our contact so they can pitch their outservicing services to us. Also job hunters - we got no vacancies! We dont mind getting the enquiries from people finding our sites normally but not when we are paying 60 US cents or more a click.

Do we still qualify for the Content-Targeted impressions or not?

But we would really like to try it in which case we may resume delivery to all countries for a while to check out the ROI.

Any one got any advice?

Marketing Guy

 10:14 am on Feb 27, 2003 (gmt 0)

It may not necessarily line the pockets of bloggers.

It could be a "pay to get rid of advertising on your blog" scheme.

Google get money from advertisers for adwords / content ads. Google gets money from bloggers to get rid of advertising. :)

On another note, this has a minor implication for keyword domains.

If you run www.blue-widgets.com and your site is about blue widgets, then hosting content ads may not be an option for you.

After all, they would display Blue Widget ads, ie, your competitors.....

No so much a problem for information sites, though.

Ive sent an email to the big G for more info about criteria and payment for hosting ads. Will post back if I hear anything.


Visit Thailand

 10:20 am on Feb 27, 2003 (gmt 0)

Advertising is only available for AdWords campaigns with English as a target language and any of the following target country selections: All Countries, the US, UK, Australia, or Canada.

I think these means you have to have both.

I have just started some new campaigns to see how it goes with English as the language and Australia as the country. Have not had any freebies yet though.


 10:27 am on Feb 27, 2003 (gmt 0)

>>It could be a "pay to get rid of advertising on your blog" scheme.<<

Nice thinking Marketing guy! That would be a way for Google to pay for the hosting and management expenses of blogger.com so blogspot/blogger can continue to offer free hosting.

Im fascinated to find out the criteria for hosting Adwords on your site. If relatively broad it could be a good way for many genuinely non-sponsored or commmercial information sites to make at least some penny change to pay for their hosting. Rather than using other banner ad networks or their own ad system.

This really does raise questions on conflict of interest. I am sure google would have to release a statement as they do for the effect of using Adwords on ranking in the core index, that there is also not positive ranking effect on sites which host adwords. It could get murky.

But...Getting more interesting every day...


 10:29 am on Feb 27, 2003 (gmt 0)

Visit Thailand said...

>>Advertising is only available for AdWords campaigns with English as a target language AND any of the following target country selections: All Countries, the US, UK, Australia, or Canada.<<

sounds more clear! In that case they should change their wording to your much better copy VT!

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