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Does Adwords have a limit on the number of ads?
tomld2




msg:1157949
 5:16 am on Nov 2, 2004 (gmt 0)

I was read adwords has a limit on the number of ads and number of ad groups per account. Does anyone have this information on the different limits adwords has?

Regards,
Tom

 

rbarker




msg:1157950
 6:16 am on Nov 2, 2004 (gmt 0)

This thread might help.

[webmasterworld.com...]

tomld2




msg:1157951
 6:24 am on Nov 2, 2004 (gmt 0)

Thanks Barker, so it looks like a 100 adgroups per campaign is the max. Is there any limit on the number of campaigns per account?

justshelley




msg:1157952
 4:20 pm on Nov 2, 2004 (gmt 0)

I think the max is 25 campaigns.

There are only a couple of reasons I use multiple campaigns in one account. If I am asked to set up a state specific advertising campaign, I always use one national campaign that uses the names and abbreviations of the state combined with the keywords and then one state campaign that uses just general keywords. The other time I would use multiple campaigns would be if I wanted to split my content and search statistics.

It's more difficult to manage multiple campaigns than it is to manage multiple AdGroups inside of one campaign. Once you get over about 15 AdGroups, it gets very time consuming to manage your individual AdGroups...especially if you are testing new ads, adjusting bidding and dealing with all the issues of a brand new account.

AdWordsAdvisor




msg:1157953
 6:10 pm on Nov 2, 2004 (gmt 0)

I think the max is 25 campaigns.

Yes, justshelley is correct - 25 is the max.

A couple of other reasons why one might want or need multiple campaigns, off the top of my head, in addition to those mentioned by justshelley:

* You may wish to create a seasonal campaign with a fixed 'End Date'. For example, a Valentine's Day promotion that that you'll start in mid-January, with an 'end date' set at midnight on February 14th.

* You may want to advertise one of your products or services with a high daily budget and another with a low daily budget. For example, let's say that 90% of your revenue is generated by 'really shiny nickel plated widgets' and 3% of your revenue is generated by 'old school paisley gizmos'. Well, you would probably then create one campaign for 'really shiny nickel plated widgets' with a substantial daily budget, and a second campaign for 'old school paisley gizmos', with a much lower daily budget.

AWA

farside847




msg:1157954
 7:04 pm on Nov 2, 2004 (gmt 0)

Ack!

I was just given a new error while adding AdGroup #71


We were unable to process your request to add and/or edit your keywords.
Adding these keywords would increase your account's total number of keywords beyond a manageable amount. Please add either fewer keywords or reduce the number of existing keywords in your account.

What can I do? I only have 145,000 keywords.

AdWordsAdvisor




msg:1157955
 7:44 pm on Nov 2, 2004 (gmt 0)

What can I do? I only have 145,000 keywords.

Farside847, at 'only' 145,000 keywords, you're actually well above the suggested maximum number of keywords for an account.

If you'll permit me to get up an a soap box for a moment, the best answer to your question is really provided in the message that you've quoted:

Please add either fewer keywords or reduce the number of existing keywords in your account.

If your account is along the lines of many that I've seen lately, you'll probably have at least several thousand keywords that are getting no impressions, or no clicks, or which are appearing on the 24th page, or which are not really related to the product or service that the Ad Group is offering, etc. Looked at another way, if just 5% of your keywords were so-so, that is over 7000 keywords that aren't providing good results.

Getting rid of them will open up a lot of spots for keyword that you want to add, moving forward.

A very good place to start is to delete all keywords that are currently disabled, or which have had just an impression or two over a period of weeks. With many millions of searches per day done on Google, one or two impressions over two weeks is a pretty good indicator that the keyword is not successful.

At the bottom line, the message you've received is just asking you to look at your 145,000 keywords, and delete the ones that are low performance/low value. The reason you see the 'new error' message is that vast lists of low value keywords have the potential to slow the AdWords system down for all advertisers - which I hope you will agree is not a good thing.

AWA

eWhisper




msg:1157956
 8:09 pm on Nov 2, 2004 (gmt 0)

AWA,

A lot of this 'excess' keywords comes from people wanting to show for all variations of a search.

Since google decides (and doesn't tell people) when their broad match is actually exact or phrase, people have to cover for all the variations because G might not show their ad unless they actually nail the actual keyword in their account (see [webmasterworld.com...] for more info on this)

I commly see 'red purple widgets' with no ads, yet 'red wigets', 'purple widgets', and 'widgets' have ads, and lots of them. People see that 'red purple widgets' have none, and yet they are broad matching red or purple widgets and it's not working, so what's the solution? Add 100k keywords so every possible variation is taken care of.

If I know broadmatch/phrase match was on (and I could actually tell somehow without a search for every keyword), I'd add less total keywords in some scenarios.

Since Google won't tell us how they are matching our keywords, I don't see any other solution than to cover all those niche searches since G probably won't broadmatch/phrasematch all those words.

AdWordsAdvisor




msg:1157957
 9:02 pm on Nov 2, 2004 (gmt 0)

eWhisper, your point is both very well-stated, and well-taken. I'll be quoting you later this week.

Please let me explain more fully what I was getting at.

From my vantage point, which has me to look at many dozens of accounts each week, I see another story too: Ad Groups for which the vast keyword list appears to have been created almost at random, with any word that has even the remotest connection to the product offered.

The thought process seems to go something like that demonstrated in the fictitious example below:

We're selling stereo equipment? Hey, lets use several thousand keywords like 'electricity', 'watt', 'watts', 'ohm', ohms', 'cord', 'cords' 'marconi', 'fcc', 'stern', 'howard', 'transistor', 'transistors', 'power', 'ac', 'dc', 'recharge', 'rechargable', 'battery', 'batteries', 'batterys', 'plug', 'plugs', 'stand', 'stands', 'portable', 'db', 'wave', 'waves' 'rolling stones', 'janet jackson', and a dozen different ways to spell 'britney spears'. And so on - until thousands have been listed.

It is really towards this sort of keyword list that my earlier comments were addressed - and I guess I let farside847's post serve as an excuse to get up on that soap box. These are not useful keywords, typically, and when an account has many thousands of them, well, they are also counter-productive.

And, even in very well thought out accounts, there are likely to be quite a few keywords that time has proven to be not-so-great, amongst 145,000 candidates. And it is worth getting rid of these.

AWA

FromRocky




msg:1157958
 10:23 pm on Nov 2, 2004 (gmt 0)

I think the question of this thread has not been addressed.

Does Adwords have a limit on the number of ads?

I should re-phrase this question as I understand.

Does AdWords have a limit on the number of active text ads per ad-group?

The most active text ads I used in the same ad-group are six.

AdWordsAdvisor




msg:1157959
 11:58 pm on Nov 2, 2004 (gmt 0)

Does AdWords have a limit on the number of active text ads per ad-group?

The most active text ads I used in the same ad-group are six.

I was not 100% sure of the answer to this, since it seems to be sort of self-limiting - so I pinged the tech team.

I've just heard back and there is not a suggested maximum number of ads that one may use in a given Ad Group.

The subject now changes slightly...

FromRocky, I know this is already clear to you, since I've read your posts here on WebmasterWorld for quite some time now - but I do want to clarify something for the benefit newer advertisers who may be reading this thread:

Please be aware of the difference between using many ads in one Ad Group, and using many Ad Groups. These are decidedly not the same thing.

Typically, one would use multiple ads in one Ad Group to test one ad against another. Most often, I think, advertiser want to test one headline against another, but one can also test different 'calls to action', etc.

And, typically, one would use multiple Ad Groups to advertise different things in a very targeted way. To accomplish this, create a list of keywords, all about the same thing - and create an ad (or ads) also about that same thing. This gives you a targeted Ad Group. Then create as many Ad Groups as you need to advertise each thing you have to offer, in this targeted way.

AWA

tomld2




msg:1157960
 7:52 am on Nov 3, 2004 (gmt 0)

So let me get this straight. If I wanted to setup a HUGE adwords campaign advertising affiliate products, theoretically I could only advertise 2,500 different products at one time? I come to that figure of learning the limit of 100 ads per group and 25 campaigns. Am I correct?

And by ads I don't mean individual text ads, I mean different ads, links, keywords etc and I summarize that as an ad.

Is there any way to divide up the 'ads' in order to have more than 2,500 per account?

farside847




msg:1157961
 5:20 pm on Nov 3, 2004 (gmt 0)

You can have 2000 keywords per AdGroup
You can have 100 AdGroups per campaign
You can have 25 campaigns per account

So, theoretically you can list 5 million different keyword ads per account.

But (as I discovered yesterday with my earlier post) in reality there are
limits set by the Adwords team to keep too many poor keywords to be used
in one account. Too many poor keywords would bog down their entire system,
and be bad for everyone.

Initially I was capped off at 150k keywords. Once I hit the limit I called
in and the Adwords guys looked at my account and saw that I had a large number
of well performing keywords so my limit was extended.

An interesting non-documented twist, but I can see how it is necessary to
keep Adwords up and running.

FromRocky




msg:1157962
 5:43 pm on Nov 3, 2004 (gmt 0)

Thanks for your answer, AdWordsAdvisor.

I should mention that "six ads" is the most number of ad-copies I used for a given ad-group not the limit I got. So, there is no limit. I am a fan of multi-ads since it is not only to test the ad-copies for higher CTR but also to make my ad more dynamic setting.

AdWordsAdvisor




msg:1157963
 6:08 pm on Nov 3, 2004 (gmt 0)

You can have 2000 keywords per AdGroup
You can have 100 AdGroups per campaign
You can have 25 campaigns per account
So, theoretically you can list 5 million different keyword ads per account.

Farside847, I just wanted to correct the above info, which is not really accurate. The suggested limits are those shown below. Please note that many advertisers routinely exceed the suggested limits, and have no account problems. But also be aware that when the suggested limits are exceeded, there is the chance that one may encounter account navigation issues - typically, increasing slowness.

The suggested limits:

* Suggested Max of 100 Ad Groups per campaign.
* Suggested Max of 750 keywords in a single Ad Group.
* Suggested Max of 2000 keywords per campaign.
* Suggested Max of 50,000 keywords per account.

Initially I was capped off at 150k keywords. Once I hit the limit I called
in and the Adwords guys looked at my account and saw that I had a large number
of well performing keywords so my limit was extended.

Excellent news!

BTW, I really appreciate your understanding of the need to keep the system light on it's feet - for the benefit of all advertisers, over time. Many thanks!

AWA

tomld2




msg:1157964
 5:40 am on Nov 4, 2004 (gmt 0)

AWA, can you tell me if I am correct in saying there can be a maximum of 2,500 ads per account (100 ad groups X 25 campaigns per account)? I'm not talking about keywords, but rather ads. Meaning if I wanted to advertise different products/sites, I could only do 2,500 per account. Am I right or wrong?

eWhisper




msg:1157965
 2:14 pm on Nov 4, 2004 (gmt 0)

tomld2,

You can have 20+ ads in a group. So, if you can have 2,500 groups, you can have 10k+ ads.

If you want to break down every single item into it's own group, then you will have to link multiple accounts.

The other method is to use power posting. https://adwords.google.com/select/powerpost.html

This will allow you to have unique URLs for various keywords, so if you have similar keywords in the same group, they could each goto different landing pages. Alternatively, you could set up multiple ads each with their own landing page.

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