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New Adwords Features - Tools and Reporting
Ad Diagnostic and Change Max CPC Tools
stuntdubl




msg:1146224
 1:18 pm on Oct 29, 2004 (gmt 0)

New updates to features and functionality of Adwords interfaces.
Ad Diagnostic Tool [webmasterworld.com] -
Use this option if you're concerned about all ads within your account that should be appearing for a specific search term. For example, you could check your ad status for the phrase-matched keyword "Hawaiian cruises," targeted to California users.

Seems to be to check the status of your ads and why the are NOT running, or performing poorly. My guess is this is to keep down call volume from folks calling up and asking why their ads aren't displaying.

Find and Edit Max CPC's -
Update single or multiple Max CPCs throughout your account all at once.

This sounds pretty useful, there are some interesting queries you can run here. Haven't started playing yet, but this looks like a nice addition to the toolset to make managing those large campaigns a bit easier.

Reporting Changes
The Download Center now offers multiple download formats, improved graph views, and up to five scheduled daily, weekly, or monthly reports

Latest improvements to the performance center [adwords.google.com]

Looks like there have been some changes in the way reports are handled [webmasterworld.com] as well.
Changes/ Additions:

  • Scheduled and on-demand report templates
  • Stored Reports
  • More file formats
  • Enhanced Graphs
  •  

    redzone




    msg:1146254
     12:29 pm on Nov 8, 2004 (gmt 0)

    AWA,
    We pull keyword reports across all our advertisers, one time per day, for the previous day. Our automated process initiates about 4:00AM PST.

    I woke up this morning to every report request showing as "Pending", and our process in an endless loop, logging into 300+ advertisers accounts, not able to pull any data. :(

    eWhisper




    msg:1146255
     4:52 pm on Nov 9, 2004 (gmt 0)

    When running monthly reports, be able to sort the months by how they appear in the calendar, and not only alphabetically - seems April is Google's January.

    Is there plans to add the 'total' back into reports? Viewing online without the totals is highly annoying.

    Also, can we get a 'weekly' metric added to the mix as well?

    AdWordsAdvisor




    msg:1146256
     8:17 pm on Nov 9, 2004 (gmt 0)

    1. Large reports are not complete. Reports that generate 100+ pages on the online view, are neither complete in the online view, or TSV data format.

    redzone, the techsters have not been able to duplicate this. So, if you are still having this issue, please consider writing in from the affected account, with details of the report you've requested, etc. In the email, please request that the query be forwarded to the tech team, per their request, made via AdWordsAdvisor.

    2. XML data format does not show decimals in MaxCPC, AveCPC, or Cost elements, yet the decimal is present in the AvePos element.

    Please see msg #3 in this thread: [webmasterworld.com...] . And please note that your feedback is desired. If it's not working for you, be blunt as to why not - and, then, detail what you do need. I'll keep my eye out, and forward your feedback today.

    One other fix I'd like to see, is occasionally we request reports, that go into a "failed" status. GAW's system should be smart enough to re-generate a report that fails due to an internal system error. (Pending/Completed) should be the only 2 status values that an advertiser sees.

    So it seems the improvements that have been made provide better stability and peformance on big reports. In my particular case, I was better off with the old tool.

    Also, can we get a 'weekly' metric added to the mix as well?

    I'll pass all of these comments on to the right folks.

    Is there plans to add the 'total' back into reports? Viewing online without the totals is highly annoying.

    Agreed. This should be resolved very soon - and, as always, thanks for your patience.

    AWA

    Oetzi




    msg:1146257
     6:26 pm on Nov 10, 2004 (gmt 0)

    Totals and averages are finally back, a few bugs have been killed, now it starts to be useful again. However I still experience some server error, meaning there are more bugs to kill.

    Moving to desired features I really would like to be able to schedule more than 5 reports, 50 being may ideal number, 5 is far too little.

    Another missing feature is the ability to edit a report template. There is something called "Create another report like this" which would suggest -to me at least- that you can edit a report template to create a similar template where you just have changed some parameters. Instead it just run the report again! I really wonder why would I need to run again a report that I just run!

    There are plenty of other usability issues that I could suggest. I will do that after the 2 above features will be implemented as they are far more important to me.

    Robsp




    msg:1146258
     9:46 pm on Nov 11, 2004 (gmt 0)

    Yep, euro's are also handled in the correct way again (so excel will understand). Totals are back and sorting on month also works again.

    AWA, is the format now stable?

    AdWordsAdvisor




    msg:1146259
     5:17 am on Nov 12, 2004 (gmt 0)

    Yep, euro's are also handled in the correct way again (so excel will understand). Totals are back and sorting on month also works again.

    AWA, is the format now stable?

    Just saw this, Robsp, and it is too late to try to get confirmation on this from the techsters. My impression, though, is that this is pretty darn stable now.

    AWA

    tak051




    msg:1146260
     2:05 pm on Nov 12, 2004 (gmt 0)

    I know it's early for the Google team right now, and I hate to be a fly in the ointment, but I fear the claim of stability might be a touch premature.

    I can't get any reports right now. The system behaves as though everything went fine, right up until I try and take a look at the data. I can't download any format. I can't view anything online. I've tried in IE and Firefox on the off shot that was the problem.

    Is anyone else still seeing troubles with reporting?

    Oetzi




    msg:1146261
     5:51 pm on Nov 12, 2004 (gmt 0)

    Yes, there are still bugs around as I reported before - just this morning my scheduled reports failed with server error

    storevalley




    msg:1146262
     10:15 am on Nov 15, 2004 (gmt 0)

    Two small comments for AWA ...

    1. A warning email a few weeks ahead of new Adwords functionality would be appreciated. I normally find out that something has changed when I try to access it :(

    2. Why can't Google put changes out in beta and pilot them in parallel to tried and trusted systems? Decades of software engineering has proved this to be a good system!

    Robsp




    msg:1146263
     8:50 am on Nov 24, 2004 (gmt 0)

    AWA,

    In the last few days there has been a change in the currency reporting format. We need to see euro's in our reports and initially those were depicted ad EUR, then they were correctly depcited as the euro sign but the last few days we get e.g. €0.18 in our excel .CSV imports (on screen it looks good). This seems to be a "code page" issue but I like this to be reversed to the previous format.

    AdWordsAdvisor




    msg:1146264
     4:50 pm on Nov 24, 2004 (gmt 0)

    In the last few days there has been a change in the currency reporting format. We need to see euro's in our reports and initially those were depicted ad EUR, then they were correctly depcited as the euro sign but the last few days we get e.g. €0.18 in our excel .CSV imports (on screen it looks good). This seems to be a "code page" issue but I like this to be reversed to the previous format.

    Robsp, I'll track down the right folks, and bring this up with them.

    AWA

    Robsp




    msg:1146265
     10:42 am on Nov 29, 2004 (gmt 0)

    Reporting is also very slow again today. Have pending reports for hours now in all accounts.

    The "reporting season" starts again at the end of the month so hope this is a temporary glitch.

    AdWordsAdvisor




    msg:1146266
     5:05 pm on Nov 29, 2004 (gmt 0)

    Reporting is also very slow again today. Have pending reports for hours now in all accounts.

    Robsp, I noticed another thread, also dated today, on the same topic - and have the techsters looking into it.

    The "reporting season" starts again at the end of the month so hope this is a temporary glitch.

    I heartily agree!

    AWA

    AdWordsAdvisor




    msg:1146267
     11:17 pm on Nov 30, 2004 (gmt 0)

    In the last few days there has been a change in the currency reporting format. We need to see euro's in our reports and initially those were depicted ad EUR, then they were correctly depcited as the euro sign but the last few days we get e.g. €0.18 in our excel .CSV imports (on screen it looks good). This seems to be a "code page" issue but I like this to be reversed to the previous format.


    Robsp, I'll track down the right folks, and bring this up with them.

    Well, I've heard back on this one, and engineering has not been able to duplicate what you're seeing Robsp. This seems to at least point to something particular to your account and the way that reporting has been configured.

    Just out of curiosity, is there anyone else out there who is seeing what Robsp is seeing?

    Robsp, if you wish, please feel free to send an email from within the account in question, with pertinent details and ATTN: ADWORDSADVISOR* in the subject line - and I'll pass it on to the tech team for a deeper look.

    Also, do I recall that you have created scripts around your reports? Could these be involved? Details in this regard would be useful as well.

    AWA

    * ALL CAPS please, so I can find it! And many folks here don't know me as AWA, only as AdWordsAdvisor.

    Robsp




    msg:1146268
     9:33 pm on Dec 1, 2004 (gmt 0)

    AWA,

    Just mailed local support with the specifics. It should show up tomorrow when they get into work again. Let me know if U do not get it this week.

    Thanx for your attention on this matter.

    Rob

    Robsp




    msg:1146269
     11:15 am on Dec 6, 2004 (gmt 0)

    AWA,

    I found out what caused the problem and I have a workaround now. The issue is that with an english userinterface reporting uses UTF-8-coding. For other languages it uses UTF-16LE-coding. Since we primarily report on Dutch campaigns but use an english UI we get the wrong format.

    Switching to Dutch language in the MCC account does the trick (but this is not very elegant).

    AdWordsAdvisor




    msg:1146270
     5:01 pm on Dec 6, 2004 (gmt 0)

    I found out what caused the problem and I have a workaround now. The issue is that with an english userinterface reporting uses UTF-8-coding. For other languages it uses UTF-16LE-coding. Since we primarily report on Dutch campaigns but use an english UI we get the wrong format.

    Switching to Dutch language in the MCC account does the trick (but this is not very elegant).

    Thanks for the update, Robsp. Your email has not yet found it's way to me, so these details will prove useful. I'll pass them on today. ;)

    AWA

    Robsp




    msg:1146271
     2:43 pm on Dec 15, 2004 (gmt 0)

    AWA,

    This problem is fixed with the new .CSV for excel export format.

    Thanx!

    AdWordsAdvisor




    msg:1146272
     4:52 pm on Dec 15, 2004 (gmt 0)

    This problem is fixed with the new .CSV for excel export format.

    Excellent! And thanks for your info earlier on.

    AWA

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