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150% Ctr
How is this possible?
humpo




msg:1116153
 8:42 pm on Oct 20, 2004 (gmt 0)

Noticed our CTR has been increasing during last 3 weeks(2 to 3 times the normal levels compared to last 6 months), but one keyword hit 150% - just curious how this is possible?

thanks

 

Robsp




msg:1116154
 9:11 pm on Oct 20, 2004 (gmt 0)

Usually these are clicks from the browser cache so 2 impressions 3 clicks (1 from cache). This is most common if the impressions are very low.

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