homepage Welcome to WebmasterWorld Guest from 54.145.173.91
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Adwords vs Overture
difference in results
ffctas

10+ Year Member



 
Msg#: 3530 posted 1:56 pm on Sep 30, 2004 (gmt 0)

Hi,
I've been running both adwords and overture since each's inception. I have found that the cost per conversion on each is about the same but the conversion rate for overture is about 70% better than adwords.

Is that consistent with most others that overture is more expensive per click but it converts better?
thanks
tom

 

Robsp

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3530 posted 2:01 pm on Sep 30, 2004 (gmt 0)

It is for us. More expensive but better conversion, about the same cost per conversion in B2C

tak051

10+ Year Member



 
Msg#: 3530 posted 2:56 pm on Sep 30, 2004 (gmt 0)

hate to throw the canned answer at you, but it really does depend on your industry. I've seen Google do really well for some while Overture scrapes by, and I've seen the complete opposite.

Good news is you are obviously tracking results and you can tailor your campaigns to fit well for you.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved