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Are you being outbid by totally irrelevant advertisers?
It's like hotdog vendors showing up on PDA searches
Lokutus




msg:1118215
 8:26 pm on Sep 28, 2004 (gmt 0)

Since Adwords is supposed to be contextual based advertising, shouldn't it screen out irrelevant ads?

I am now being outbid on my keywords by advertisers who are trying to sell crap that has nothing whatsover to do with the keywords in question.

Imagine you are selling widgets via Adwords and start to see your "widgets"-triggered ads being outbid by hotdog vendors, Caribbean resort hotels, and electric dog polisher manufacturers. Would you be ticked off?

Not only am I pissed as a webmaster, but I'm also pissed as a searcher.

Has Google abandoned the principle of delivering contextually relevant ads through Adwords?

[edited by: Brett_Tabke at 6:38 pm (utc) on Oct. 3, 2004]
[edit reason] no keywords please. [/edit]

 

Fischerle




msg:1118216
 8:55 pm on Sep 28, 2004 (gmt 0)

In all likelihood they won't be there very long, because it will impossible for them to keep a high enough click-through rate. I wouldn't worry. It is enough of a struggle sometimes to keep *relevant* ads from being slowed or disabled due to low CTR.

Lokutus




msg:1118217
 8:59 pm on Sep 28, 2004 (gmt 0)

Some of these advertisers have been outbidding me for over 6 months now with no end in sight.

I used to be in the middle of the first page but now my ads have slid to the middle of the second page because I can only afford a certain price per click.

Unfortunately, my sales have declined as well.

ogletree




msg:1118218
 9:05 pm on Sep 28, 2004 (gmt 0)

PPC advertising on Y and G will leave reality for a lot of folks sometime. Only large companies that spend money for name recognition and don't consider ROI will be able to play. Just like TV. I can't afford to advertise on Will and Grace because the ROI would not be there. G has a lot of eyeballs that are looking specificly for certain things. In reality it should be more expensive than TV. SE ROI is incredible compared to a billboard or TV ad.

Lokutus




msg:1118219
 9:09 pm on Sep 28, 2004 (gmt 0)

I just fired off a letter to G complaining about these advertisers. Do you think that what they are doing contravenes the TOS for Adwords?

(Someday, I'll have to sit down and actually read the Adwords TOS. Maybe in 2005?)

Lord Majestic




msg:1118220
 9:25 pm on Sep 28, 2004 (gmt 0)

Some of these advertisers have been outbidding me for over 6 months now with no end in sight.

These are likely to be "old economy" firms with big budgets and low common sense - they might get clicks, but often they don't track sales so they don't realise their ROI is poor, so they (or more likely some agency on their behalf) keep bidding for irrelevant worsd that drive some traffic, but do not convert.

Lokutus




msg:1118221
 9:37 pm on Sep 28, 2004 (gmt 0)

They're not old economy nor are they big. They are all small players in my space. But alas, some people seem to have far more money than brains.

Lokutus




msg:1118222
 9:39 pm on Sep 28, 2004 (gmt 0)

Off topic Q: how do I quote another person inside of the little box as above?

nalin




msg:1118223
 9:50 pm on Sep 28, 2004 (gmt 0)

use [ quote ] and [/ quote ] with space omitted.

Might the issue be one of something that can be interpreted in multiple contexts - for instance to build on your palmpilot example if the search is "palm" and they advertise say, tarot cards, that might not be such a stretch.

It could also be broad match picking up on stuff in the wrong context - preserved by a decent CTR in other contexts.

Quite frankly if its irrelevant as you say you may want to inform the advertisers and perhaps even ask they add a handful of -keywords, certainly if I were in their shoes I would appreciate it being brought to my attention and act on it.

rbarker




msg:1118224
 9:54 pm on Sep 28, 2004 (gmt 0)

Didn't I read somewhere in this forum that G&O are introducing an algo (10/1) that gives greater weight to advertisers that have bid on the actual term verses those using broadmatch or that auto feed (?) program ebay subscribes to. If so, the user experience would improve greatly.

Lokutus. You and a few others are right, these big/small companies don't go away based on low CTR's or ROI's. And the old CTRxBid=Rank formula isn't given a chance to work if your ad is buried on the second page. If G&O REALLY want to improve user experience and deliver the best possible results, they need to give added weight to those advertisers bidding on the actual term.

Lokutus




msg:1118225
 10:03 pm on Sep 28, 2004 (gmt 0)

It could also be broad match picking up on stuff in the wrong context - preserved by a decent CTR in other contexts.

It's not broad based matching.

Let's just say that some people are fishing for sales by going after keywords they think the wealthy will be searching on.

Here's an example. One of my sites sells a financial service. A few months ago, an LA limousine service starts running Adwords based on my key search word, which is a financial term. There is no connection between it and limo services at all. But I suppose someone at the limo service thought that people searching for my financial service might need a limo.

That's just one example of completely irrelevant ads.

I should add the for the month the limo ad ran it was always in the top slot!

cline




msg:1118226
 2:12 am on Sep 29, 2004 (gmt 0)

Happens all the time. Bid to maximize their costs. They'll go away.

Lokutus




msg:1118227
 2:21 am on Sep 29, 2004 (gmt 0)

Happens all the time. Bid to maximize their costs. They'll go away.

If it would help, I'd clickbombtheir ads all day.

;o)

But I think Adwords counts only one click per day per IP. Or so the rumor goes.

cline




msg:1118228
 3:12 am on Sep 29, 2004 (gmt 0)

Don't click bomb their ads. It's not ethical.

Lokutus




msg:1118229
 3:20 am on Sep 29, 2004 (gmt 0)

Don't click bomb their ads. It's not ethical.

Tru dat!

What's worse is that it's a waste of time clickbombing because G allows only one click per day per IP number.

ogletree




msg:1118230
 3:50 am on Sep 29, 2004 (gmt 0)

He was kidding did you not see the :o)

beren




msg:1118231
 4:42 am on Sep 29, 2004 (gmt 0)

Since Adwords is supposed to be contextual based advertising,

I'm not sure that's correct. Both Google and Overture have contextual ads, and advertisers are given the opportunity to participate and have their ads shown on relevant sites. But the core of both programs is PPC search, where the ad shows based on what the user searches for.

Now I agree that there are sometimes irrelevant ads. And Google seems to change the rules on AdWords a lot, so I'm not sure even their own people know the rules. If I were you, I'd try complaining and see if that gets anywhere.

RedWolf




msg:1118232
 2:34 pm on Sep 29, 2004 (gmt 0)

But I think Adwords counts only one click per day per IP. Or so the rumor goes.

I don't think this is correct unless they have changed things. Also how would it handle all of the AOL clicks? Google would lose a ton of money if they did this.

Lokutus




msg:1118233
 2:56 pm on Sep 29, 2004 (gmt 0)

How else would they then protect against click bombing?

onlineleben




msg:1118234
 3:07 pm on Sep 29, 2004 (gmt 0)

Don't click bomb their ads

Clickbombing (if it works) not only drives up their cost, but also their ranking.
Remember, ad position is a product of max bid and CTR

Lokutus




msg:1118235
 3:31 pm on Sep 29, 2004 (gmt 0)

Rest assured, it doesn't work. Otherwise, google would collapse like a house of cards.

prairie




msg:1118236
 3:59 pm on Sep 29, 2004 (gmt 0)

For us it just seems like there's always someone new in our niche discovering AdWords/Overture -- by the time one person realizes their cost per click is too much, someone else tries to "take over" the top 2 placements... and round and round we go.

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