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Negative keywords
How to come up with a good list

 6:19 pm on Sep 23, 2004 (gmt 0)

I've just been through my referral logs and added some new negative keywords.

The problem is working out what should be in the list - if someone doesn't click on the ad, you don't see the referral, but your click through rate is harmed.

Any tips for working out negative keywords?

Is it just a matter of intelligent guess-work, or is there a more systematic approach?



 6:57 pm on Sep 23, 2004 (gmt 0)

Firstly it is logic but I would also actually search for my keywords and see what comes up. If there are irrelevant pages in the results that follow a trend i.e. they are all about the same thing, then I would put those themes as negative keywords.

Hope this helps

themoron :@)


 6:59 pm on Sep 23, 2004 (gmt 0)

Info post on the subject:


 7:21 pm on Sep 23, 2004 (gmt 0)

Thanks, I was just beginning to work it out on my own, but still most helpful.

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