| Negative keywords
How to come up with a good list |
geebee2
msg:1112234 | 6:19 pm on Sep 23, 2004 (gmt 0) |
I've just been through my referral logs and added some new negative keywords. The problem is working out what should be in the list - if someone doesn't click on the ad, you don't see the referral, but your click through rate is harmed. Any tips for working out negative keywords? Is it just a matter of intelligent guess-work, or is there a more systematic approach?
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themoron1
msg:1112235 | 6:57 pm on Sep 23, 2004 (gmt 0) |
Firstly it is logic but I would also actually search for my keywords and see what comes up. If there are irrelevant pages in the results that follow a trend i.e. they are all about the same thing, then I would put those themes as negative keywords. Hope this helps themoron :@)
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eWhisper
msg:1112236 | 6:59 pm on Sep 23, 2004 (gmt 0) |
Info post on the subject:
[webmasterworld.com...]
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geebee2
msg:1112237 | 7:21 pm on Sep 23, 2004 (gmt 0) |
Thanks, I was just beginning to work it out on my own, but still most helpful.
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