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Negative keywords How to come up with a good list geebee2 msg:1112234 6:19 pm on Sep 23, 2004 (gmt 0) I've just been through my referral logs and added some new negative keywords.
The problem is working out what should be in the list - if someone doesn't click on the ad, you don't see the referral, but your click through rate is harmed.
Any tips for working out negative keywords?
Is it just a matter of intelligent guess-work, or is there a more systematic approach?
themoron1 msg:1112235 6:57 pm on Sep 23, 2004 (gmt 0)
Firstly it is logic but I would also actually search for my keywords and see what comes up. If there are irrelevant pages in the results that follow a trend i.e. they are all about the same thing, then I would put those themes as negative keywords.
Hope this helps
eWhisper msg:1112236 6:59 pm on Sep 23, 2004 (gmt 0)
Info post on the subject: [ ...] webmasterworld.com geebee2 msg:1112237 7:21 pm on Sep 23, 2004 (gmt 0)
Thanks, I was just beginning to work it out on my own, but still most helpful.