Looks like they made a policy change to disallow adult ads, literally overnight. Gutsy of Google to completely lop off that revenue stream, if it is indeed permanent.
What?! I don't think so. They didn't even make an announcement. I'm sure they are having problems with the database and the live servers...
Sorry to arrive at this discussion a bit late - I've had a morning full of commitments.
No, this is not a policy change, as correctly predicted by NoCarrier. Rather, it is a technical glitch. As you may well imagine, this is now a top priority around here - and will be addressed as quickly as possible.
I'll post with updates, as I have them. And in the meantime, thanks for your patience.
Do you know if the "technical glitch" affected keywords other than those termed "adult". I only ask because from the 23rd to the current time I have noticed a drop in impressions compared to averages experienced in previous weeks and months.
The campaigns have not been altered for months and the CTR is still consistent across all adgroups. It just seems the number of impressions has dropped significantly for no apparent reason.
If you know of any glitch still affecting the Adwords I would appreciate knowing.