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Split testing Adwords
Jon12345




msg:1117985
 11:05 pm on Sep 22, 2004 (gmt 0)

How do you do it?

Jon

 

mike schmitz




msg:1117986
 1:01 am on Sep 23, 2004 (gmt 0)

huh?

Jon12345




msg:1117987
 8:27 am on Sep 23, 2004 (gmt 0)

Split testing is when you rotate your ads to find out which has the best clickthrough. You check the stats and keep the best performing ad.

tebrino




msg:1117988
 9:39 am on Sep 23, 2004 (gmt 0)

That is not possible

ukgimp




msg:1117989
 9:44 am on Sep 23, 2004 (gmt 0)

there is a mix up here.

Adwords in adsense?

Split testing is a simple idea and with channels in adsense you can split test that.

With adwords you will need different landing pages and a way of tracking which ad produced which sale or lack of sale.

[webmasterworld.com...]

Jon12345




msg:1117990
 10:36 am on Sep 23, 2004 (gmt 0)

I mean is it possible to have Google flip flop the ads and then you can look at the stats to see which got the highest clickthrough?

e.g. target keyword is the same but you change the title on each ad. Then after a week you check the stats to see which had the highest clickthrough.

I presume this is possible some how?

edit_g




msg:1117991
 11:51 am on Sep 23, 2004 (gmt 0)

See post number 2:

[webmasterworld.com...]

Jon12345




msg:1117992
 12:10 pm on Sep 23, 2004 (gmt 0)

This is slightly different to what I am looking for. I am looking for clickthrough percentages and not conversions.

fabfurs




msg:1117993
 1:03 pm on Sep 23, 2004 (gmt 0)

Not sure if this is what you want:
Create multiple ads in your ad-group and allow ADWORDS to automatically optimize ad serving (edit campaign settings, no 4 checkbox).

Check back often to see CTR % on the ads.

Jon12345




msg:1117994
 1:23 pm on Sep 23, 2004 (gmt 0)

If adwords automatically optimizes, doesn't that mean they will only put your ad with the highest clickthroughs?

I want to split them 50:50 and then just look at the stats.

Can you do that?

skibum




msg:1117995
 4:43 pm on Sep 23, 2004 (gmt 0)

At the campaign level in edit campaign settings, uncheck "Automatically optimize ad serving for my ads" and it will show each ad 50% or 25% or whatever of the time depending on how many ads you put in.

Jon12345




msg:1117996
 10:30 am on Sep 24, 2004 (gmt 0)

Right got that. Does the reporting then break down the results by each ad so I can see which version pulled the best?

Robsp




msg:1117997
 11:27 am on Sep 24, 2004 (gmt 0)

Yes it does. You can see CTR and click (and conversion) stats per ad.

Jon12345




msg:1117998
 11:36 am on Sep 24, 2004 (gmt 0)

That's excellent news. Just need to keep changing ads to boost clickthroughs and drive down cost.

How many people actually bother to do this?

eWhisper




msg:1117999
 1:01 pm on Sep 24, 2004 (gmt 0)

How many people actually bother to do this?

A lot of people test ROI based on both ads and keywords. These are often the same group of people who base ROI/bottom line profits off of ad position and often have ads where they try to maintain a specific position as well as price range.

Jon12345




msg:1118000
 1:29 pm on Sep 24, 2004 (gmt 0)

To test ROI, do you need special tracking tools or is Google's version good enough?

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