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Keyword Insertion Now Works for URLs
bakedjake




msg:1139576
 5:48 am on Sep 14, 2004 (gmt 0)

nuclei [webmasterworld.com] just discovered something big:

http://www.domain.com/?kw={keyword} now seems to be working.

So you can dynamically insert keywords that the user searched into the URL. That's huge for tracking broad matching.

AWA, I think I can forgive you for making my ads take so darn long to display. ;-)

 

Marcia




msg:1139577
 6:00 am on Sep 14, 2004 (gmt 0)

What happens when they arrive from an AdSense publisher's site?

nuclei




msg:1139578
 6:21 am on Sep 14, 2004 (gmt 0)

I am currently testing that now. Will keep Jake up to speed as it progresses. But at this point it is looking like it returns the keyword that google assigned the ads for.

kmander




msg:1139579
 6:24 am on Sep 14, 2004 (gmt 0)

As I predicted (msg #4, point #9) on:

[webmasterworld.com...]

As I understand it, this has been live on a limited availibility for while.

With broad matching, do you see the user search or your own keyword?

Not sure if I see any real benefit of this change. If it is a site you own and have control over then you would use conversion tracking. If it is not your own site than it can only help a little. Some networks allow insersion of data to store with sales, so this would help.

howiejs




msg:1139580
 7:27 am on Sep 14, 2004 (gmt 0)

Can you use this to "drive" dynamic searches?

Ebay affiliates can add KEYWORD to the search, etc?

johannes




msg:1139581
 11:07 am on Sep 14, 2004 (gmt 0)

I did a short test.

It's the keyword from adwords that gets inserted, not the user's actual query.

nuclei




msg:1139582
 11:15 am on Sep 14, 2004 (gmt 0)

correct. If you want the actual query the surfer entered then you just grab the referer and seperate at q=

very basic.

nuclei




msg:1139583
 1:02 pm on Sep 14, 2004 (gmt 0)

if you would like an idea of how you might find it useful feel free to email me for the url to the viewer I made showing results.

silverbytes




msg:1139584
 1:49 pm on Sep 14, 2004 (gmt 0)

If I understand right you mean the visible url (not the real url where user goes after clicking) may be dinamically set by that syntax.

Am I right? What happens if the length is to large? since you put the domain first just a few chars remain... and users that enter a keyphrase would cause the url to be largest than supported by the ad.

User search: "purple widgets"

Your visible url in the add:
ie: [example.com...] widgets

What happens with spaces between words?

[edited by: eWhisper at 12:53 pm (utc) on Sep. 15, 2004]
[edit reason] Please use example.com for sample links. [/edit]

roitracker




msg:1139585
 1:56 pm on Sep 14, 2004 (gmt 0)

silverbytes, it's the "real" url that it works for.

JonR28




msg:1139586
 3:01 pm on Sep 14, 2004 (gmt 0)

Any news on those other features we were "supposed" to see today? I'm not complaining, just curious :)

GuitarZan




msg:1139587
 7:25 pm on Sep 14, 2004 (gmt 0)

Hey,

Ok, I am trying to make sense of this new feature. If I works the way I think it does, it will be a great enhancement.

Ok say I own a website and use the www.example.com/?kw={keyword}. Does this go in the display or destination url?

So what this basically does is save you the time of entering?keyword (keyword being every individual keyword you want to track. So this will definitely save time on a bigger campaign.

You still can't track the individual word though through this when using broad matching... correct. I take it you would need a different tracking solution for this.

Thanks,

C.K.

[edited by: eWhisper at 7:34 pm (utc) on Sep. 14, 2004]
[edit reason] Please use example.com for sample URLs. [/edit]

archie goodwin




msg:1139588
 7:36 pm on Sep 14, 2004 (gmt 0)

Sorry to rain on the new feature parade, but this has been available since at least April (that's when we first ran across it). It's very helpful for affiliate programs that have a free form tracking field.

nuclei




msg:1139589
 8:55 pm on Sep 14, 2004 (gmt 0)

Jon: send me a PM (sticky mail) if you would like to see the viewer I made that shows this in action.

GuitarZen. same thing as above,, It is easy enough to track and yes it tracks which keyword triggered any adsense ad. The viewer shows you all info you would ever need.

Archie: this has not been reported anywhere except as a "very limited test". So in that effect, at the very least, it is brand new to everyone here.

By the way, If anyone would like the tracking code in PHP/MySQL as well as the viewer I made, feel free to ask me. I have put it up for free download.

biggles




msg:1139590
 4:46 am on Sep 15, 2004 (gmt 0)

I see people are using [example.com...]

Does it also work if you use [example.com...]

Thanks

[edited by: eWhisper at 12:52 pm (utc) on Sep. 15, 2004]
[edit reason] Please use example.com for sample links. [/edit]

nuclei




msg:1139591
 5:07 am on Sep 15, 2004 (gmt 0)

biggles I use?grp=group&kw={keyword} to target what landing page people see by group, so yes, it will work as you have shown.

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