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AdWords not working at all?
WebBender




msg:1132367
 4:24 pm on Aug 31, 2004 (gmt 0)

I have a 1 day promotion I created ads for.

Granted, Google Advised $80/day budget but I don't want to spend that so I had $55 and they went active last night around 12:30AM EST.

I woke up and checked AW and there wasn't a single impression so of course no clicks.

I changed the budget to $80/day as per Google since I now lost 12hrs.

I just checked again and it's now showing 57 impressions on the Campaign. But when I click on the campaign the Ads show all 0 impressions.

What is up with AdWords?

wb

 

AdWordsAdvisor




msg:1132368
 6:04 pm on Aug 31, 2004 (gmt 0)

What is up with AdWords?

Just a few thoughts, WebBender:

* Under ordinary circumstances, when you submit a new ad, it will go live on Google rather quickly, most often within an hour or so. However, the ad will not be shown on partner sites until it has been reviewed and approved.

* Although the above is the norm, there are certain types of keywords for which your ads will not go live - even on Google - until the ads and keywords can be reviewed. This has been frequently discussed on this Forum, so a site search would net you more details. The short story, though, is that these keywords will be of a sensitive nature, and can include words that at first glance may not seem sensitive. An example of this latter point is that keywords that involve children may be considered sensitive, for reasons that I hope are obvious.

Regarding this point:

I just checked again and it's now showing 57 impressions on the Campaign. But when I click on the campaign the Ads show all 0 impressions.

* The stats you see in your account are not real time, and they are updated at different times for different levels of your account. The stats on the Campaign Summary page run about three hours behind on average, for example, and are the first stats to be updated. The stats on the individual Campaign and Ad Group pages are updated later, so they will often not match at a given moment in the current day. However if you look at stats for date ranges in the past, they should match through all levels of your account.

AWA

WebBender




msg:1132369
 7:38 pm on Aug 31, 2004 (gmt 0)

AWA,

Thanks for the reply.

My ads were all adult in nature, but got through the automatic screen with no issues and I used rather flat terms...nothing that isn't already live on AW as I checked the ads that were running and used no different words.

You should change the AW Homepage from "Start gaining new customers in less than 15 minutes." since that's not true anymore.

I understand certain ads would flag to be reviewed by a person, but we are talking a 12+ hour lead time now for certain ads?

One of the biggest things in favor of AW vs OV was that Google used to show the Ad right away. IF there was a problem then they took it down and sent an e-mail.

Because I really needed the volume of a full day I just deleted the campaign. :(

The old Google would have had $55 of my money today. The ads had no different words than any ads that are already live.

If there's a time sensitive affiliate promotion for 24hrs, how can I use AW?

Regards,

WB


AdWordsAdvisor




msg:1132370
 9:31 pm on Aug 31, 2004 (gmt 0)

The old Google would have had $55 of my money today. The ads had no different words than any ads that are already live.

Assuming that the issue at work here is that your ads/keywords needed to be reviewed before running on Google, then the competitor's ads you see running on the same keywords will have gone through review.

One of the biggest things in favor of AW vs OV was that Google used to show the Ad right away. IF there was a problem then they took it down and sent an e-mail.

This is still the case for most ads, as mentioned earlier. The exception being keywords/ads that must be reviewed before showing on Google or partners.

If there's a time sensitive affiliate promotion for 24hrs, how can I use AW?

Assuming the ads/keywords are not of a sensitive nature, then no problem - they'll run within an hour or so of having been submitted, as mentioned previously.

On the other hand if the ads/keywords are of a nature which would require them to be reviewed before running on Google, then this will probably remain a problem.

I guess my best advice would be to create the campaigns several days in advance, and then write in, also in advance, requesting that they be reviewed by a certain date. If they end up being reviewed and running early, then you could pause them.

However, if the promotion is a special offer that will only be on the site for 24 hours, then this introduces additional problems with early review: If the offer mentioned in the ad is not reflected on the site when the ads are reviewed, then the ads will be disapproved.

AWA

WebBender




msg:1132371
 12:47 am on Sep 1, 2004 (gmt 0)

What does "sensitive" mean?

Shouldn't Google simply have words they won't allow?

Or...at least when you create the ad and Google checks to see if it is OK have a statement that the Ad would need to be reviewed by a person and will take between x and y hours?

My point of stating there were (are) ads with the same adult words simply means why is there any need to review the ad?

When you state review the ad you actually mean review the site the ad links to? OK- that I understand.

I kept thinking Google wanted to literally review the ad copy and that's it.

The special promotion is for the webmaster, not the surfer. In this case normal payout is $35 whereas today it was $77.

So, basically any adult keywords would need to be reviewed and I should presume about a 12hr buffer until they get approved?

wb

AdWordsAdvisor




msg:1132372
 7:18 pm on Sep 1, 2004 (gmt 0)

My point of stating there were (are) ads with the same adult words simply means why is there any need to review the ad?

When you state review the ad you actually mean review the site the ad links to? OK- that I understand.

Ahh, I see. Sorry I didn't make the clear.

Yes, every single ad that is submitted undergoes a review that covers:

* Ad copy
* All keywords
* The site that the ads/keywords link to

And it is worth saying that if you've used particular 'sensitive' keywords in one Ad Group and had them approved, and then you use the exact same keywords in another Ad Group, they will still have to be reviewed again, within the context of the new Ad Group, before appearing.

So, basically any adult keywords would need to be reviewed and I should presume about a 12hr buffer until they get approved?

The actual time to review can vary a great deal, so I wouldn't think of it as a twelve hour buffer. The actual time can be easily be less than or greater than 12 hours, primarily depending on the volume of new or edited ads being submitted.

Also, be aware that ads are reviewed/approved on a very limited basis over the weekends. So, for example, if you are in the US and submit an ad on Friday evening (Pacific Time), then the earliest that those ads would be reviewed would be on Monday morning.

Tip: If, as an advertiser, I had a choice as to when to submit my ads, Id submit them on Wednesday morning. This seems to be a non-peak time for ad submission.

Or at least it was until I posted this. ;)

AWA

Syzygy




msg:1132373
 8:59 pm on Sep 1, 2004 (gmt 0)

AWA;

Tip: If, as an advertiser, I had a choice as to when to submit my ads, Id submit them on Wednesday morning. This seems to be a non-peak time for ad submission.

US time(s) or GMT? ;-)

Syzygy

AdWordsAdvisor




msg:1132374
 3:57 pm on Sep 2, 2004 (gmt 0)

Tip: If, as an advertiser, I had a choice as to when to submit my ads, Id submit them on Wednesday morning. This seems to be a non-peak time for ad submission.

US time(s) or GMT? ;-)

Heheh. Good question, Syzygy, and forgive me my US-centric post! (And say hello to my good friends on Eel Pie Island, if they are anywhere near you...)

Just to be clear, I was referring to trends that I've spotted here in Google's California, USA office.

So that would be Pacific Time. ;)

What I was really getting at, though, is that mid-week seems to a good time to submit new or edited ads - and that, in a sense, the earlier in the day the better - since it gives us more time remaining in the day to get to your ads.

AWA

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