The Google Editorial Guidelines state:
"If you are an affiliate and are paid to send traffic to another site or a distributor, you must identify yourself as an affiliate or a distributor in your ad text."
First of all, the grammar is a trifle ambiguous. Is it
"If you are an affiliate and are paid to send traffic to ( another site or a distributor )"
or is it
"If you are ( an affiliate and are paid to send traffic to another site ) or a distributor"
[ Presumably the latter ]
Secondly what is meant by distributor? Does it include retailers, for example? [I'm wondering if the UK meaning of distributor is different to the US meaning. In the UK a retailer would never be said to be a distributor (I think!)]
Incidentally the google adwords glossary does not give a definition for either affiliate or distributor.
Thanks in advance for any help.